Quantcast
Advertising and Marketing Blog

newsletter signup

For more information, contact Jocelyn at 404-231-3481

infinitee marketing blog

Current Articles | RSS Feed RSS Feed

Millennial Trends For Student Housing

  
  
  

With today’s ever growing technology and tech savvy students, it only makes sense that student housng companies take note and accomidate these students in their love for technology. Some new trends are starting to develop in student housing that will have any techy going nuts. Here’s the list.

Residential Real Estate Security System

1. Pay Online

Many student housing companies are shifting from the old fashion way of paying rent to modernized payments online. Philadelphia-based Campus Apartments, the nation’s oldest student housing company, recently added facebook Connect to its SmartClick payment system. This newly devloped system allows for students to pay rent electronically, view their tenant leger and make service requests.

Companies using Facebook has made it extremely easy for students and parents to access their accounts and stay ontop of their payments. Social media has been increaslingly popular way to get students ingaged with their landlords and other tenants. 

2. Service at the touch of a button

Many student Housing Companies are finding that implementing technology into the design not only helps the students but also themselves. By adding in features that allow for students to pay washing machines and other appliances by credit cards make for an easy process for everyone.

Princenton Heartland Payment Systems Campus Solutions recently introduced mobile technology, remote monitoring, and cashless transactions-cababilties to the student laundry services. The system allows for students to pay for laundry services with a debit card instead of cash or coins. 

3. Lock by phone

Accessing home secuirty through mobile devices is a new trend in residential real estate that is booming. This has been an exceptionally popular trend among student housing because, let’s face it, some students can be forgetful. The technology allows for instant access to your home security through any mobile. Some systems allow for locking ability on the apps. 

For more information on how to modernize and tech-up your residential real estate properties Contact our local Real Estate Advertising Agency Atlanta

Why Local SEO Could Help Your Business

  
  
  

SEO Strategy for local searches

A recent study done by Google found that 18% of local searches on a smartphone lead to a purchase within a day, compared to just seven percent of non-local searches. These high percentages also compared with other mobile devices, i.e. tablets and desktops. Google also found that more consumers wanted their local advertising and marketing to be customized to their city. Not only did this study show that more consumers were using local searches but they were also looking online before purchasing.

More companies are paying closer attention to the importance of local SEO and how it drives organic traffic that results in sales. These statistics demonstrate the growth of more localized searches and why indoctrinating this strategy into your SEO plan is an essential part of attracting online customers who want to find a local service or product.

Some ways to implement these local searches into your strategy include going back to the basics. First, creating a landing page for each location of your business allows for better local searches. Designing and optimizing these pages towards a local area directs traffic specifically to the desired area. These pages should include unique URL’s, so that search engines can better match every local inquiry.

Second, develop locally centric content. This one seems like a no-brainer but if not applied then all your efforts are for not. Make sure that each individual landing-page is information specific to its local area. Small things like updated hours and store products can go a long way.

Third, utilize digital directories in your SEO strategy. Digital directories work as citations for each location. Search engines allow for these citations to be counted individually and use them to check the accuracy and legitimacy of your business’ information. This will establish online creditability for your business.

Lastly, customer reviews are one, if not, the most important aspects of marketing your business online. Google found that 85% of consumers look at product reviews before purchasing. By giving customers the option to leave ratings and/or comments you create a way for customers to leave their feedback for other viewers.

For more information on how to best implement a local SEO Strategy contact our local Atlanta Advertising Agency. 

How To Master Advertising and Marketing Excellence

  
  
  

A partnership and thriving business of 25 years is not an easy achievement for any company, but having a high standard of excellence called Imperial Standards, has equaled success for infinitee. A women owned advertising and marketing agency that set the bar for customer experience and never looked back.

infinitee Atlanta Advertising Agency


Our Credo

infinitee understands how to improve brands, communications and customer experiences. Our strategic and creative solutions build brand equity and drive sales for companies across all industries. Through all facets of marketing a brand, we keep the work focused on results, the relationship fun, the price right, and the momentum high, as we go beyond client expectations.

Our Mantra

To continually strive for the best solution, the smartest plan and the points of difference that give our clients a distinct advantage in today’s marketplace.

Our Philosophy

We believe in endless possibilities and big ideas:

  • We focus on the customer, that’s how you naturally create a loyal customer. This goes for how we treat our clients, as well as how we approach advertising, marketing and branding for our clients.
  • We understand the serious investment of communications and marketing, and ensure our clients see a return.
  • We honor the trust our clients invest when they hire infinitee as a partner.
  • We make the work relevant, memorable, and actionable for the real owners of your brand: your audience.
  • We balance strategy, execution, and speed to be effective.
  • We let results rule, from building brand equity to driving sales.
  • We make them measureable, traceable, and improve on them every single time.
  • We never, ever pass the buck.
  • We embrace challenge!

Our Regal Commitment

Integrity

Passion

Exceptional Service

Commitment

Excellence in all that we do

The infinitee Promise

We promise to be a true collaborative marketing partner to our clients because their success is our success.

So Why Purple?

Red is a color full of energy and vigor. When this vibrant hue is combined with blue, known for its structure and stability, you get a unique result – purple. This distinctive color encompasses the essence of infinitee, which fuses an unlimited capacity for creativity with invaluable industry expertise to create one-of-a-kind advertising and marketing solutions. Aside from its rarity, the color purple represents enlightenment, imagination, and keen observation, qualities that the infinitee team possesses and exercises on a daily basis. The infintee purple is a custom Pantone color, making it a unique one-of-a-kind hue, just like the work and results we provide for all our clients.

To learn more about the infinitee team, our philosophy or our mission to constantly and consistently enhance client performance, contact our Atlanta advertising agency today.

Don’t Get Mixed Up About Mixed-Use

  
  
  

There has been a surge in building mixed-use developments due to a demand for more walkable, all-in-one-place neighborhoods. With the emergence of the newest generation of entrepreneurs and young professionals, studies find these “urbanites” have an increased desire for a more in-town living experience and lifestyle.

Real Estate Marketing Strategies

There are three categories of mixed-use properties: vertical mixed-use buildings, horizontal mixed-use blocks and mixed-use walkable neighborhoods. Although the layout of these different types of mixed-use properties varies in spatial design and layout, they all have the same goal in mind: to create an atmosphere where residents can live, work and play.

A large misconception about mixed-use projects is that they are simply shop-fronts with housing located above. Architects have declared a primary and secondary use for mixed-use developments. The primary use of a development controls configuration, orientation and disposition which helps to marginalize the building’s ability to effectively host other, commercial or office uses.  This designation allows for a landowner to have the right to “choose” a specific use for the property: commercial or residential.

The common goal is to create a three-dimensional, pedestrian-friendly place that allows for compatible land uses, public amenities and utilities on a multitude of scales and intensities. The variability of mixed-use developments creates an atmosphere that allows people to live, work and play in one location that Millennials find very appealing.

If you are interested in what you’ve read and are looking for a solution to your real estate marketing needs, contact our Atlanta advertising agency today.

Top Digital Media Trends for 2014

  
  
  

With the growth of technology and specifically social media, digital media in 2014 is full of promising ideas and technological advancements. Whether in fashion, food or travel, trends this year favor a love for life and the “simpler things.” Here is a look at 2014’s digital media stats and facts.

Growth in Mobile Revenues

In 2014 retail sales via smartphones and tablets more than doubled to 13.5 billion.

“Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. Mobility is paramount in both mature and emerging markets,” said Carolina Milanesi, research vice president at Gartner.

Desktops Taken Over by Mobile Devices

According to Mashable, by 2015 mobile web browsing will be more common than desktop Internet use. Naturally, with this move from desktop to mobile devices it is important for businesses to have digital design solutions for their mobile sites and a compatible, user-friendly interface for mobile viewing.

Interacting on the World Wide Web

With the increasing number of mobile devices sold, interaction of all types on the World Wide Web has greatly increased. Studies by Business Intelligence found that the sales of mobile enabled objects went from just under $1.4 billion in 2013 to over $3.24 billion in 2014 and is projected to reach $6.94 billion by 2018 when they will account for half of all internet enabled devices.

Interactive Society

With more access to interactive media, society is shifting to a more virtual economy.  More and more businesses are joining the movement and transitioning from traditional to digital advertisements in their marketing and communications strategy because developing your company’s digital media and social media strategy will ultimately boost revenue.

Triple Threat: Mobile, Social and Video

These three mediums proved to be the triple threat in 2013 and they continue to be powerhouses in 2014.  Collaboration amongst these three mediums has created the newest trend of “visual sharing.” From the development of go-to meetings and sharing videos on all social media platforms, this trend is definitely one that we would all benefit from “jumping on the bandwagon.”

Digital Marketing

Companies are moving from costly ad campaigns to utilizing social media and other digital channels. Simple things such as creating a Pinterest account can increase engagement and website traffic.

Technology as a Fashion

With digital devices growing smaller and smaller we have seen the convergence of technology and fashion on a whole new level. Software companies have designed digital devices that are embedded into clothing or are wearable accessories. Nike for example has developed the Nike+FuelBand smart watch NikeFuel, a bracelet that sinks with your phone that provides a single, universal way to measure all kinds of activities—from your morning workout to your big night out. Uniquely designed to measure whole-body movement no matter your age, weight or gender, NikeFuel tracks your active life. Sales are expected to exceed $125 million units by 2017.

infinitee Digital Media Trends NIKE+Fuel Band

The Pursuit of Happiness

Not that this trend should ever come as a shock to people, but 2014 is seeing an increase in people’s desire for their happiness and well-being. Mood of the nation found that brands played a role in improving people’s level of happiness through being ethical, empowering people to be more active and performing unexpected acts of kindness.

Internet Currency

Currency is also joining the digital movement and venturing away from mere paper and plastic. Bitcoin is a new website that allows for a digital currency in which transactions can be made without going through a private bank. Other Apps have been created to perform the same actions such as BitGo and AirCoin.

For more information on trends in digital media or insights on how your company can benefit from adopting any of the above, contact our Atlanta advertising agency today.

2014 Trends in Mixed-Use Developments

  
  
  

Walkability, vibrancy, community, all traits of mixed-use developments that have been called a trend to watch in 2014, as the demand to live, work, and play in one location continues to grow at remarkable rates. Consumer and tenant interests are transitioning from the hustle and bustle of large urban areas to small town, niche environments. A large portion of this increasing demand is driven by the young adults making up Generation Y who are graduating or still in school and want to live close to where they work and play. Others who desire more variety within their community and who are not ready to settle down in suburban neighborhoods support their demands. 

mixed use development

Current and future mixed-use developments vary in their purpose, function and offerings and include a wide mix of alternative destination styles and features. The following are some of the most popular trends for 2014.

Main Streets

An environment that is pedestrian friendly, designed similarly to a town square or a city strip. Scottsdale Waterfront, a thriving mixed-use development in Scottsdale, AZ created a property consisting of two 13-story condominium towers called the Waterfront Residences, connected by adjoining office spaces, restaurants and retail establishments. The design by Opus West creates the perfect live, work and play atmosphere, giving residents and consumers alike the feeling of ultimate luxury and convenience, all within a short walk.

Active Lifestyle

Upscale lifestyle boutiques and nationally recognized “healthy” retailers, restaurants and grocers, such as Lululemon and Whole Foods are moving out of strip malls and into mixed-use developments. These health conscious retailers have done exceptionally well since the recession and are attracting a younger, more affluent crowd. Successful developments include at least an “anchor” grocery store, health club, farm-to-table restaurant and a few lifestyle boutiques. This rising trend leads to the overall appeal of the property by fulfilling active lifestyle needs.

Entertainment Destinations

Entertainment venues such as dine-in theaters, microbreweries, and outdoor amphitheaters are thriving in mixed-use developments. They are as appealing to residents and tenants as they are to neighboring communities and serve as a place to meet and mingle. In additional to adding to the social interest of the developments, these venues are driving incredible amounts of traffic to surrounding retailers.

Hotel Partnerships

When hotels collaborate with retail and mixed-use developments, they experience increased market share, potentially 20%-40% sales increases, reports Global Hospitality. And hotels in these developments can demand 30%-40% rate increases per room compared to hotels not associated with or located within a property that offers variety and convenience for shopping and eating.

Transportation Convenience

Consumers and tenants alike agree that the proximity to public transportation is a huge benefactor in the decision to move into a mixed-use development. MultiHousing News reported in their Apartment Market Statistics that the majority of people would rather live in a smaller home with a smaller commute over a bigger home with a longer commute. Location continues to be key.

Now more than ever consumers desire a connection to their neighborhood and mixed-use developments are providing the solution.

Our Atlanta marketing agency fills spaces for real estate clients, both directly and indirectly. From high-rise Class A buildings to mid-rise Class B properties as well as mixed-use developments, warehouses and medical offices, infinitee is your national real estate marketing expert.

Learn more about the author here.

Experiential Marketing and Communications Strategy 101

  
  
  

describe the image

What is Experiential Marketing?

Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand.

While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. This way, experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing.

In the end, the goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decisions.

What is fueling the growth of Experiential Marketing?

As marketers, we acknowledge that experiential marketing is linked closely to customer experience strategies. Because of the unavoidable realities of media consumption and avoidance, we are forced to find new ways to reach our audiences directly. It's imperitive to know when and where they are most receptive.

Another thing we have to realize is when it comes to impressions, quality matters just as much as quantity, if not more. The quality of impressions is increasingly expressed as engagement, implying relevance, interactivity and a dialogue that extends over time and across touch points.

Jack Morton Worldwide conducted proprietary research in the US, UK, China and Australia looking to determine consumer response and receptiveness to experiential marketing. Below is a summary of their findings. 

Preference vs. influence

Consumers do not always prefer experiential marketing to any other media. In fact, it ranks third after TV and internet. Findings did show that it is more influential and influence, because it conveys action generated by marketing, is clearly more meaningful then preference. 82% of respondents agreed that participating in a live event is more engageing than other forms of communication. 

Create Understanding

In addition, 80% of respodants agree that participating in experiential marketing leads to greater information intake over other forms of media, creating understanding and echoing the saying, “I hear and I forget. I see and I remember. I do and I understand.”

Generate Action

80% of respondants aldo agreed they would be more likely to follow through with a purchase after attending a live marketing event. Of those who had participated in experiential marketing in the past over 50% reported that they did take action, such as trying a sample (62%), visiting the brand’s Web site (52%) or requesting more information from the company (48%).

Inspire Word-of-mouth Advocacy

Word-of mouth is one of the more intrgral components of experiential marketing. Messages tend to resonante better among peers. 85% agreed that participating in a brand experience is something they would tell others about; 54% who attended a past event confirmed that they did tell others about it.

To further discuss experiential markeintg or learn how infinitee has put brands on the rader through live events and promotion, contact our Atlanta ad agency today.

Learn more about the author here.

The Open Office Space Debate

  
  
  

Nearly 120 million individuals in the United States work for small businesses, accounting for over half of the country’s population. Industry professionals claim that in order to remain competitive in the search for efficient office space, commercial real estate companies must work with architects to implement open office space designs and modify their real estate marketing strategies to meet small business needs. Below we dive into why these claims are debatable, outlining the pros and cons of open office space design.

Open Office

The International Facility Management Association reported that 68% of North American employees already work in an office with an open floor plan or open seating. While in some cases this design trend has proven successful, others found it to be downright disasterous. 

Pros

1. Cost efficient: According to a General Services Administration report, AT&T implemented the open office plan saving $3,000 on the cost per office and a total of $550 million per year. Another company that greatly benefited from this floorplan change was Nortel’s Telecommuting Program. The company saved $20 million a year in costs.

2. Increased Property value: Updating a building’s design not only increases the property value but also puts your building on the radar as a “hotspot” to rent. By doing so, you not only distinguish your commercial building as a place to be but it serves as an additional strategic real estate leasing marketing tool.

3. Enhanced office flow: Studies found the flow of the open office has allowed for staff to maintain morale and encourage teamwork. It also creates a sense of equality among all of the employees. The open office layout breaks down the barriers between communication among colleagues and allows creativity to flow. One could easily argue this free flow of ideas and feedback significantly increases innovative design solutions to many problems.

“Open office spaces encourage people from different backgrounds to interact with each other—the accountant with the creative guy or the C-suite executives with the janitors—thereby producing more creative output,” says Raj Raghunathan, a professor at the The University of Texas McCombs School of Business, who specializes in the study of happiness. “Open space connects people with diverse experiences to exchange notes on what is going on in their life and offers new perspectives.”  

Cons

1. Health hazards: A study examining short and long-term illness by Stockholm University found a ‘significant excess risk’ of short-term illnesses in open office spaces. These were especially greater among women. In terms of long-term illnesses, environmental stresses, ‘irrelevant sound’, lack of visual privacy and a reduced ability to control one’s own personal space showed greater risk for long-term infections.

In a study by Cornell University psychologists, Gary Evans and Dana Johnson, clerical workers who were exposed to open office noise for three hours had increased levels of epinephrine—a hormone that we often call adrenaline, associated with the so-called fight-or-flight response. Evans and Johnson also discovered that people in noisy environments made fewer ergonomic adjustments than they would in private, causing increased physical strain. The subjects subsequently attempted to solve fewer puzzles than they had after working in a quiet environment; in other words, they became less motivated and less creative.”

2. Unnecessary Noise: Another major complaint with open office space is the distraction of noise. Studies have shown that open office spaces tend to be too loud for employees to fully attend to a project.  Noise can be managed through soundproofing with white noise and noise-proof materials. However, a major down side to soundproofing can be the exorbitant cost.

Although the open office space debate continues, some companies are using the feedback to create the optimal working space. One of these fortune 500 companies is Google. Christopher Colement, Google’s director of global design stated,

We found that employees need a lot of diversity. There are so many ways to work—as a team, solo—and there are so many kinds of workers, from introverts to extroverts and so on. We create many different places so people can be as productive as possible—from formal and informal conference rooms to open spaces to stretching and yoga areas and gyms.”

A 2005 report by the UK Commission for Architecture & the Built Environment found that a well-designed, employee-friendly office environment can boost productivity by as much as a 25%. Planning spaces for employees based on their needs can create a highly functional and enjoyable office for everyone.

Our Atlanta commercial real estate marketing agency fills spaces for real estate clients, both directly and indirectly. From high-rise Class A buildings to mid-rise Class B properties as well as mixed-use developments, warehouses and medical offices, infinitee is your national real estate marketing expert.

Learn more about the author here. 

5 Steps to Integrate Digital Strategy with Traditional Marketing

  
  
  

There is a new term being tossed around in the marketing world. That term is "tradigital" and it refers to the successful integration of digital media and traditional advertising in marketing, often used in the sales process. Industry leaders consider this new train of thought to be extremely integral in developing all-encompassing marketing strategies, especially those geared towards millenials. In order to embrace this approach, you must understand the goals and how to reach them. In a recent article published by the Atlanta Busiess Chronicle, writer John Garcia outlines this method. 

Tradigital

Step No. 1 -  Determine Destination

Before diving into a marketing strategy, you must think further than your goals to increase sales. Tradigital leverages traditional media to drive digital for maximum results. By setting clear and reasonable benchmarks, specifying the results you're trying to achieve, you are guaranteed a benefit even if you don't reach those goals. When the expected outcome is clear, your campaign will be effective. 

Step No. 2 - Understand The Roles

As mentioned before, tradigital is a combination of traditional and digital marketing efforts. You have to recognize that each has its own place in the world. Traditional media is no longer the end-all-be-all method. It is now more of a conversation starter. Consumers take these messages and then turn online to continue those conversations. 

Step No. 3 - Know Your Position

Garcia outlines the three strategies of digital adaption to help determine where you and your company are. These stages can also apply to new product or service launches.

    • Embryonic – At this stage your digital marketing techniques are not very well integrated into the marketing and sales process.
    • Intermediate – Digital marketing techniques are somewhat integrated, but there is still a lot of work to do.
    • Progressive – Marketing techniques are well-integrated, and are centered around a tradigital strategy.

Step No. 4 - Decide Approach

After you've determined where you stand in the digital adaption process, it's time to figure out how to allocate your marketing budget and efforts. The success of most tradigital campaigns will result in a shift of dollars, migrating from traditional to digital. Naturally, your digital space will begin requiring more support and your reliance on traditional media will decrease. 

If your company is in the embryonic stage or launching a new product or service, it's recommended to allocate the majority of your funds to traditional media. The goal is to reach the largest number of people in your target audience with a clear and engaging tradigital message. This will drive the conversation or conversion online. You don't necessarily need more digital to build digital. Remember, it cannot stand alone. You need the right mix of traditional media to build your digital, and then increase your digital efforts to engage and maintain that audience.

Step No. 5 - Build Your Audience

A tradigital strategy will help you find and build your own audience, people that come to you instead of having to reach out to them. The goal is to leverage traditional (mass) media to build your audience and then provide the proper support so that you can keep them engaged.


To further discuss tradigital marketing, contact our Atlanta ad agency today!

Learn more about the author here.


10 Common Mistakes that Hinder Retail Mobile Interactive Strategy

  
  
  

August is right around the corner, which means moms and kids alike are already gearing up for back-to-school shopping. It’s time to make sure your digital media strategy is up to par with the competition. The best way to maintain a competitive edge is through mobile strategy. What’s the one thing no one consumer will leave the house without this shopping season? You guessed it, their cell phones. Shoppers make lists, save coupons, research what stores have certain items in stock and compare prices to competitors, all while in the marketplace. 

By now, most businesses have implemented some type of mobile strategy, but there are common interactive media mistakes that should be avoided or corrected before the back-to-school and holiday shopping seasons kick into gear in just a few short weeks.  

The whole point of going mobile is to provide ease and convenience to your customers. Customer service is the driving force behind all successful campaigns, but as identified by Social Media Today, there are 10 common mistakes that can hinder your mobile interactive strategy.

caution tape

1. Don’t Violate the 3-Click Rule.

Interactive media should take no more than three clicks on a mobile device to get the user to where he or she wants to be. Digital media is all about convenience.

2. Make Sure Your Content Fits on a Mobile Screen.

The size of a laptop, iPad and iPhone screen are all vastly different. Your digital media needs to adapt and fit appropriately on each device’s screen, especially a mobile phone.

3. Match Mobile Users Preferences with Your Mobile Media.

Your mobile interactive strategy should match what your users preferences are on their phones. If they don’t use auto complete, don’t have your mobile app incorporate auto complete either.

4. Don’t Violate User Security.

This one point hinders the convenience rule a little but for a very good reason. Make sure your users are safe when using your app or mobile optimized site on their phones. If you require a login, make sure a login exists on the mobile interface as well.

5. Make Navigation Easy.

If the user has to scroll every which way to see all of the content on their mobile device, then change the layout of your interactive media to adapt to smarter paths to accomplish the same goal.

6. Make the Most Important Functions Easy to Spot.

A mobile app should have the most used, most important interactive media bolded, underlined and centered on the mobile device screen. Ok, not literally, but the content should be easy to spot. The quicker users can access what they’re looking for, the better your engagement metrics will be.

7. Keep Graphics Simple.

Keeping graphics clean and sleek on each mobile and standing interface allows for easy navigation and makes functions easier to spot. Simple design supports many of the other points outlined above and below.

8. Have a Way to Correct Mistakes.

If a user needs to insert content, create two back buttons – one that returns to the previous page and another that allows users to delete inserted text. If this function doesn’t exist, bounce rates will soar due to user frustration.

9. Make Content Legible in the Sun.

Mobile users are on the go. Sunlight can hinder your digital media strategy if not taken into account. Incorporate legible font and color choices and highlighting techniques into your interactive strategy so users can see the most important content clearly no matter their surroundings.

10. Don’t Let your App Drain the Battery.

Make sure your app has a way to turn off when the user is not interacting with it.

All of these are great tips for avoiding mistakes in creating interactive digital strategy. Accounting for these issues, and many others, can improve your mobile sales and engagement.

If you need help developing or designing your mobile strategy, contact our Atlanta ad agency today. 

Learn more about the author here.

All Posts