As we move into second quarter 2015, times are good for the real estate industry. After years of cut backs, companies are hiring once again. Nearly 2.5 million new jobs are predicted, according to ADP Research Institute. Mortgage lenders are underwriting loans and pouring money into value-added opportunities.
Commercial real estate investing continues to look stable compared to other parts of the U.S. economy. This fact has not gone unnoticed by foreign investors who view the U.S. as outperforming other Western countries for the best opportunities for capital appreciation. Cross-border-investment totaled about $28.2 billion, according to Real Capital Analytics, a New York City-based research firm. Multifamily ranked as the most attractive asset type followed by industrial, primarily due to online retail growth and increased need for more distribution centers. Other industries desiring more industrial space include: food, medical, construction, and even the growing film industry sector.
A steady demand for commercial space and low levels of development will equal a trend in less vacancy rates according to experts at CBRE’s 2015 national forecast series, “Moving Up the Risk Curve,” which includes forecasts for ten U.S. cities. CBRE reports that the tech and energy sectors will be primary economic drivers for future growth. In our hometown of Atlanta, predictions stated:
- Atlanta is in the middle of an industrial recovery
- Retail has recovered with rising rents and property values
- Multi-housing properties are a preferred choice for investors
- Office space demand and workplace densities will require a greater emphasis on parking capacity
In addition, a dramatic shift over the last year in the development of the “retail experience” is expected to continue. In Atlanta alone, the opening of Avalon in Alpharetta, Buckhead Atlanta
and Ponce City Market, all open-air mixed-use developments
, are examples of the desire for authentic, street-front shopping that creates an exciting experience for entertainment and dining options for residents and professionals.
Many more great retail developments are on the horizon in Atlanta and across the country and with a steady influx of investor dollars, this trend is expected to continue for years to come.
Follow our blog for the latest information about real estate news or visit our website for more insight into marketing for commercial properties, mixed-use developments, multi-family properties and retail shopping centers.
Recently, Say Daily published an article on the Top 5 Trends in Digital Media for 2015. infinitee breaks these trends down to tell you exactly what those implications mean for your marketing and communications strategy this year. Let’s go.
(1) Mobile Takeover: 3 Implications
According to Ovum, 1 billion people will use mobile as their only form of Internet access in 2015 – no more tablets, desktop, etc. Makes sense given the larger phone screens from Apple, Android and the like lately, right? This means, all that money you recently spent on your fancy website that was so content and image heavy with keyword overflow and endless inbound links has lost significant value.
What You Can Do:
- Simple is Better. Websites no longer need to be mobile responsive, but mobile designed. This means simple layouts, images that download quickly and minimal copy. Figure how a website can bring the greatest value to your company and design pages around that.
- Drive Calls. If people are accessing information about you form their mobile device, your phone number should be the biggest CTA you have. All they have to do is literally click the phone number for it to dial you. Be prepared to answer the influx of calls with a designated sales team, person, etc. For more data, implement different variations of phone numbers to track where the leads are coming from.
- Push Notifications. Whether in b2b or b2c, allow people to sign up for updates either about products, your blogs, website updates, social media networks, etc. to stay top of mind. If more people are using mobile only devices to access the Internet, take advantage of being connected with your audiences through the technology that sits in the palm of their hand and never leaves them.
(2) Read Consumers’ Minds: Pre-Targeting and Eliminating the Guessing Game
It started with retargeting, which everyone hates. We Google something, go to the link one time, and boom – we see it everywhere when we go on the Internet from then on out. Does it stick with us? Yes. Do we remember it? Yes. Are we utterly annoyed by our own behavioral decision? Yes. Instead of retargeting, the new trend is Pre-Targeting. As Say Daily explains, pre-targeting and pre-purchase ads use big data to predict buyers’ preferences with relevant and smart messages while they’re in the buying phase, not after it.
What You Can Do:
- Take Advantage of Google’s Knowledge. Google knows your customers better than you do because your customers literally tell Google what they’re interested in searches. Partner with them to figure out what your consumers are searching for the most and start predicting how your products or services meet that.
- Use Social Media Data. Facebook provides some of the greatest social media insights surrounding your customers. Take advantage of platform tools like Core and Custom Audiences to deliver ads. Learn their lifestyles, see their interests and tell them what they want before they know it.
(3) Video and Visual Content: Get Creative
This really isn’t a big shocker. Video and visual content are the most preferred and digested content through the web, especially on social media. However, it’s pretty difficult to create, takes a lot of resources and a creative marketing firm to help. Or does it?
(See our blog: Tips on Producing Successful Corporate Videos)
What You Can Do:
- Figure Out Your Industry. Determine what visual content even means for your business. Is it construction – building an apartment? Is it digital design – designing a website? Remember, visual and video content will be watched, so make sure it relates back to you and pushes your products or services. Just because you don’t think it’s video worthy, doesn’t mean it’s not. You have a job for a reason and it’s because you are better at it than someone else. A high-speed time lapse of your creative director designing something great or your construction team building a great apartment is way more interesting to other people, especially your clients or future residents, than you think.
- Use the Right Tools. Here are some great tools to create cool video content: Screenr (record your screen while you work), Powtoon (DIY animated videos for product demos), Wideo (custom logos and messages), Stupeflix (really cool slideshow creation), GoPro (attachable video camera to last in the most extreme conditions), TimeLapse (combines a series of pictures into video)
(4) Wearables: Improving Operations
Wearable technology is here. Before you know it, we’ll have chips in our arms and computers in our contacts. (Too soon?) Smart watches and fitness devices are already worn by half of consumers and smart appliances are next. Imagine walking down the grocery aisle and you receive an alert from your fridge letting you know you need milk as you pass it, pre-heating the oven from the office before you get home or turning off the stove after you forgot on your way out. All this and more is coming.
(See our blog: 10 Shopping Technology Trends To Watch)
What You Can Do:
- Monitor and Incorporate. These are just starting to come out, and they’re not relevant to every industry. But they are relevant to every consumer. Monitor these wearables as they come out and see how you can incorporate them to better market to your consumers, improve your business operations or utilize their popularity to further your brand identity and business.
(5) Applied Analytics: Jackpot
Anything digital is traceable. As consumers continuously adopt new technologies and digital media, insight into their lifestyle, behavior, interests and patterns becomes available at your fingertips. The trick is applying these insights to make better marketing and advertising decisions.
What You Can Do:
- Target the Right People. Stop guessing who your consumers are and narrow down your prospects. The more specific you can get, the better. Divide your audiences into several targets and sub-segment the larger generational pools. Instead of deciding your target audience is millennials, segment that further into their age, gender, lifestyle, search patterns, complementing interests, etc.
- Deliver the Right Products. Stop mass marketing your products and services. Now that you know exactly who your audiences are and you have them further segmented into smaller gaps, figure out which product or service is best for them and tell them about it. Depending on your industry, this may change your target segments from consumer characteristics to business verticals, job titles, experience, etc.
- Get the Right Timing. Digital media insights will tell you exactly when the best time to reach your audiences is. Timing should be innate and it does not have to be a guess. Facebook Insights alone will tell you at what time on what day the majority of your followers are logged in and actively using Facebook. Being able to know exactly who your customers are, their interests and at what time to deliver the message is truly hitting the jackpot.
To discuss your marketing and advertising needs further and how your specific business can benefit from the implications behind these digital media trends, contact infinitee today. (404) 231-3481
2014 was a year of celebration for infinitee, commemorating its 25th anniversary as an award-winning, women-owned advertising and marketing agency. To honor those that provided a helping hand along infinitee's journey to success, co-founders, Jocelyn Smith and Barbara McGraw partnered with Dress for Success Atlanta to raise awareness for its Professional Women’s Group – a group dedicated to the personal and professional development of working women in need throughout metro Atlanta.
With the evolution of word-of-mouth marketing and social media strategies for businesses on the rise, infinitee created a Thunderclap social media campaign titled, #WomenRunWorkplace to help spread the empowering message of women run workplaces and prove the power of online relationships.
Using Thunderclap, an online crowd-speaking platform that helps people and businesses be heard by saying something together, infinitee set out to break through the clutter of social media. Thunderclap allows users to set up a campaign with an an empowering message, set a goal for the number of supporters and a time-span in which you hope to garner the support. After the goal is met, your pre-composed message is disseminated - all at once, flash-mob style, through each and every supporter’s social media platforms in mass amounts.
"The thunderclap campaign, Women Run Workplace, truly highlighted the impact social media can have to make a difference and raise awareness about topics that need attention today. We are so proud of the success and opportunities Jocelyn and Barb have provided infinitee over the last 25 years and this was a perfect way to turn our appreciation into inspiration among that masses." - Chelsea Smith, Social Media Strategist
infinitee surpassed its goal of 100 supporters within a month’s time and over 91,000 people saw its message on November 1, 2014. In addition to the remarkable reach of the campaign, #WomenRunWorkplace gained awareness from established working women and women’s business groups across metro Atlanta, including Monica Pearson and the Atlanta Women’s Foundation.
To learn more about creating impactful social media campaigns and strategies, contact our Atlanta Advertising Agency today.
The World Health Organization, recently reported that cities will hold 70 percent of the world’s population by 2050 and people will demand quality urban spaces and services. As current cities expand, urban leaders and city planners continue to embrace the live, work, play communities that spur economic growth, social interactions and quality of life.
Connected communities also reduce the need for private vehicles, increasing the viability of public transport, walking, and bicycling as well as more shared community spaces like plazas, parks, and sidewalks all of which foster interaction. A landmark study of San Francisco compared three neighborhoods identical except for the levels of vehicle traffic on their streets revealing that residents of neighborhoods with the lowest level of car traffic had three times as many friends as their more heavily trafficked counterparts. Public transit-friendly neighborhoods benefit local economies. Less time commuting and more walking increases support of local businesses. In fact, Transport for London found that pedestrians spend up to 60 percent more money at businesses each month than those traveling by car.
Underlying this development trend is the universal desire for engaging, meaningful and authentic places, that offer more than a place to live and work, but an exceptional experience that defines a person’s lifestyle. Baby Boomers and their grandchildren alike desire experiences that create lasting memories that define a sense of place where they can dine, shop, be entertained, workout, walk, and bike - just a few vibrant uses desired by residents and visitors of mixed-use town centers.
This demand is spurring new development as well as the repositioning of existing properties. From complete overhauls to adding new uses and density, mixed-use town centers from California to New York are including institutional, cultural and sports facilities with traditional retail lifestyle center concepts. In Austin, TX, a 700-acre redevelopment of a town center includes a children’s hospital, museum and a university research center. And in San Jose, CA a traditional regional center is being converted into a fitness and entertainment community that promotes health and livability.
Integrating all phases of family life and work into coherent communities will continue to be the focus of developers who want to capture market share by emphasizing comfortable, inter-generational environments that encourage relaxation and long stays.
To stay abreast of the latest mixed-use real estate news and trends visit our Atlanta advertising agency today.
This year marks a milestone for infinitee. Twenty-five years ago, we opened our doors for business and never looked back. From inspirational clients to aspirational team members, this year was a year of celebration, and celebrate we did.
Jocelyn Smith and Barb McGraw started infinitee in 1989 and they are still the sole owners of the agency today. To commemorate this incredible statistic of the women-owned business for 25 years, infinitee launched a Thunderclap social media campaign spreading awareness and encouragement of women-run workplaces industry wide. Supported by over 100 unique followers and reaching over 100,000 people social media wide, we achieved our awareness goals with key engagement from profiles like Monica Pearson and She’s Her Own CEO, while also building awareness for Dress For Success Atlanta.
infinitee’s partnership with Dress For Success Atlanta defined our giveback efforts not only with the Thunderclap campaign, but also in attendance of their Little Black Dress event with a sponsored auction item and team attendance. The strategic decision to leverage infinitee’s 25th anniversary to build awareness for a non profit that encourages exactly what Jocelyn and Barb set out to achieve really brought the anniversary full circle.
As noted, 25 years of success could not be achieved without the great team infinitee has in place. Giving back to the community was complimented by giving back to the employees. The entire office at Lenox Towers underwent significant renovations to increase the look and feel of the office where infinitee employees spend so much time in dedication to their clients. From new floors, paint, custom furniture and more, the office is ready to welcome employees and clients – old and new. Completing the celebration, Jocelyn and Barb hosted an Employee Appreciation Party in the upgraded offices to commemorate their years of success.
“We are only as good as our people, and for that, we cannot thank each of you enough.” – stated Barb McGraw, CMO infinitee during the celebration.
25 years in the advertising and marketing business is a success in itself, but 25 years with the same partnership is uniquely historical and rare. To learn more about infinitee’s history, click here to see our interactive timeline.
- infinitee opened their doors in 1989.
- infinite made its first $1 million in their second year of business.
- Kelly Nation was infinitee’s first employee and still works for infinitee today.
- Janet Smith, VP of brand management, and Lynn Lancaster, Accountant, have been working for infinitee for 18 years.
- infinitee has been Tanger Outlets marketing partner for 19 years.
- infinitee has been awarded over 100 awards for its advertising and marketing efforts.
- infinitee won its first award in 1991, from the Retail Advertising Association for a direct mail catalog produced for Lenox Square Mall.
- Ezgi Yersu who is originally from Turkey, started as an intern for infinitee and after her student Visa expired and she had to return to Turkey, infinitee sponsored her back to the U.S. so she could continue to be a part of the team.
- Friends forever, Janet Smith was in Jocelyn Smith’s wedding nearly 30 years ago.
- Chelsea Smith, infinitee’s Social Media Strategist, is Jocelyn Smith’s daughter.
- Janet Smith is of no relation to Jocelyn or Chelsea Smith.
- infinitee has served over 250 clients since 1989.
- Jocelyn Smith is a nine-year breast cancer survivor.
- infinitee's first lease at Resurgens Plaza was a sublease for $12.50 per foot and included all of the furniture at the end of the two-year term.
- Ryan, infinitee’s digital designer, and his wife Anna are expecting their second child.
- Collectively, infinitee’s team has celebrated the birth of 10 children over the last 25 years.
- The Heritage Registry has recognized both Barb and Jocelyn for Who’s Who in Business.
- infinitee has completed more than 25,000 projects over the last 25 years.
- Shannon, Creative Director has a finance degree, MBA and art degree.
- Barb and Jocelyn remain friends with many past clients who have retired, moved on or changed careers.
- infinitee’s offices have always been in the sophisticated hub of Buckhead.
- Commuting from their homes in suburbia for Barb and Jocelyn takes over 3 hours each day.
- Every month infinitee hosts a team lunch and learn and plans a day retreat for the entire team once a year.
- infinitee just completed a renovation of their office space after their recent renewal at Lenox Towers.
- Like in business, Barb and Jocelyn are dedicated to their husbands of 25+ years, Alex and Brian and their children: Chase, Chelsea, Brandon, and Brittany.
In 1996, infinitee won the business of Tanger Outlets, representing a sizeable account for infinitee. What began as a relationship between infinitee and Tanger Outlets to produce traditional shopping center advertising materials has expanded into a long-time, successful partnership to deliver complex, multi-media programs that successfully engage shoppers online, on air and on site. The relationship between infinitee and Tanger is made up of many milestones that make the partnership what it is today.
2005: TangerStyle magazine is introduced to shoppers. It was developed as a seasonal sales direct-to-home savings platform, delivered via traditional media to promote Spring, Fall/Back-to-School and Holiday sales. Its key objective was to educate shoppers on the selection of fashion at unbeatable savings found at Tanger Outlet Centers and included 20% coupons to save even more.
2011: infinitee helped Tanger celebrate its 30-year anniversary. Tanger’s campaign goals were elevated even higher, beyond all previous expectations. With the use of an upscale fashion approach surpassing market competition, infinitee capitalized on the strength of Tanger’s brand recognition to create a high-energy marketing campaign that spoke directly to shoppers. 30-year celebration materials were also developed for signature events and were inclusive of a print and online tabletop milestone anniversary book, TV spots featuring Steve Tanger, online promotional materials and upscale events, such as a Golden celebration party in Las Vegas for the ICSC Leasing Convention. Later that year, Steve Tanger rang the closing bell at the New York Stock Exchange where The Cake Boss delivered special cakes to the trading floor. Tanger Centers across the country took part in the celebration via video to set the Guinness Book of World Records for the largest cake party ever held.
2012: infinitee worked with Tanger to establish the TangerStyle Studio concept, similar to a design showroom, where videos were produced to highlight the emerging retail trends of the season. This provided a perfect setting for popular actress, TV host and Tanger’s fashion authority, Vanessa Lachey, to deliver trendsetting tips and information on how to find the greatest looks and the best savings by shopping Tanger Outlets. infinitee produced seasonal online trend videos and TV spots, each recorded in the TangerStyle Studio. In addition, infinitee branded TangerStyle Online, complete with digital lookbooks for each of the featured trends, where visitors could scroll through a style guide and learn how to create their own fashion-forward look from head to toe. This allowed Tanger to broaden its reach and educate shoppers by embracing today’s digital media technologies and engaging consumers through preferred channels of communication including social media services.
2013: infinitee provided an opportunity to expand the TangerStyle Studio concept even further with interactive media strategies and integrated content formats that allow shoppers to seek the advice of industry experts to discover seasonal trends. infinitee created a schedule to bring TangerStyle Studio into the homes and lives of Tanger shoppers on a monthly basis. These monthly touch points include online trend videos, lookbooks, behind-the-scenes videos and seasonal television spots, featuring Steve Tanger himself.
As part of its trendsetting efforts, Tanger Outlets teamed up with celebrity chef, Curtis Stone to host The Taste & Style Experience. The promotion was an extension of TangerStyle Studio, bringing food trucks, fashion shows, live music and cooking demonstrations to centers nationwide. The “Foodie” events were extremely popular and created an added value experience that generated a win for Tanger and gave shoppers a memorable bonus to the name brand shopping.
2014: Tanger contracted infinitee to introduce and promote the Tanger Style Maker marketing campaign with a goal to create a year-round presence in the social media community, connect with Tanger’s core shopping base and secure new loyal followers through consistent and reliable messaging. Briana Gurley was introduced as the Tanger Style Maker to engage with shoppers at the center level on a year-round basis. Briana serves as the video spokesperson, visits Tanger centers across the country to engage with shoppers and record Haul Videos that deliver quick style stories throughout the year. Briana also maintains Tanger’s social media strategy with a weekly online blog and manages online social outreach and engagement.
The relationship between Tanger Outlets and infinitee continues with a goal to directly engage with shopper lifestyles and enhance the shopper experience. Together infinitee and Tanger Outlets work to create award winning marketing programs.
1 department, 1 year, 1 proprietary approach, over 10 clients and more than 100 projects. Social media at infinitee exploded in 2014. In just one year, infinitee has created and maintains a significant role in our client’s social media stories, providing multiple services across numerous successful partnerships. infinitee’s social media services have quickly evolved to include the following:
Step 1 at infinitee included developing a proprietary and trademarked strategic approach toward social media strategy, better known as Social 7. This strategic, 7-step approach streamlines a client’s social media strategy for any industry through a process of recommendations and tools customized and tailored to meet individual goals, objectives and needs. From a brand audit to platform and content analysis, promotion and outreach tactics, as well as analytics and long-term strategies, we deliver a plan that provides solid and thorough tactics to initiate and remain cutting edge in the social media marketplace. To learn more about Social 7, click here: [link to download PDF]
In celebration of infinitee’s 2014 social media successes, it is our pleasure to highlight some of our most recent work:
As the agency of record, infinitee proposed a social media presence to parallel and support Buckhead Atlanta’s market position as the premier mixed-use destination for luxury shopping, dining and dwelling in the Southeast. This initiated two social media marketing strategies and executions based on Social 7 – one encompassing retail, restaurants and events, and the other encompassing The Residence, luxury apartment community. The results included separate yet integrated social media presences for Buckhead Atlanta, as well as The Residence to meet targeted consumer and leasing objectives with the following key metrics in first 3 months of activity:
- Buckhead Atlanta
- Nearly 3,000 unique likes
- 7,000 visits
- Over 1.2 million in organic reach
- Nearly 100,000 in paid reach on Facebook alone
- The Residence Buckhead Atlanta
- Over 1,600 unique likes
- Nearly 12,000 in organic reach
- Over 46,000 in paid reach
The SoWal Wine Fest first came on board with infinitee in early 2013 with an original three-tiered media strategy. In 2014, we needed to elevate the event with ticket sales, charity proceeds, local and national engagement and increased attendance. infinitee revised the three-tiered media strategy with significant emphasis on social media initiatives including management, implementation and engagement tactics across existing social platforms integrated with other digital media efforts. Results exceed expectations and goals of ticket sales, engagement and social media presence including:
- Social media engagement with many celebrities and large sponsors, including Chef Emeril Lagasse, Jeff Foxworthy, Boukou Groove, Wine Enthusiast Magazine and many more
- 4,754 Facebook Followers, (increased 4% / 6 mo.)
- 587 Facebook Comments
- 969 Twitter Followers, (increased 49% / 6 mo.)
- 12,719 Pinterest Impressions, (increased 176% / 6 mo.)
- 300,000+ unique engagements on Facebook alone
With a partnership of over 18 years, it was time for infinitee to take Tanger Outlets’ digital and social activity to new heights. We established a persona to be leveraged across social media initiatives serving as a relatable style reference and liason between Tanger Outlets and its core shopper. This created a supplementary year-round presence for Tanger Outlets in the social community, offered a style authority for shoppers to connect with, increased retail promotional opportunities and more. Results within the first year as follows:
- 13,036 Twitter followers (increase of 1 – 3% growth per month)
- 11,889 Total Facebook interactions for Style Maker only (comments, likes, shares)
- Tanger Style Maker Facebook posts steadily increased total interactions by 183%
- 11 YouTube videos uploaded garnering approximately 2,582 views (does not include tangeroutlets.com views)
- 1,747 new Instagram followers for a total of 4,451 followers (an increase of 67%)
- 1,189 Pinterest followers with 866 Pins
- 126% increase in number of pins and 674 new repins in less than 3 months
- 19,908 Blog views with 85 average views per day
- 2/3 of these views are from unique visitors
It has truly been a pleasure serving the social media community among our many great clients and we are proud to share our success stories with our colleagues. Should you wish to increase your social media activity, contact Chelsea today.
Today social media is essential for business. It is the number one digital tool to engage customers and prospects and offers measurable analytics for strategic targeted campaign objectives. Businesses must embrace this communication evolution and control what is being said about your business, whether you like it or not. Ignoring it is no longer an option. If you are just getting started, here are a few simple steps to implement effective social media into your business marketing and communications strategy.
1. First things first, social media platforms:
When you set up a social media strategy, you must have a game plan. There are many social media platforms available and selecting the most appropriate social media platform to engage in for your organization is critical. Hire a social media expert to help you decide whether Facebook, Twitter, Instagram or Google+ (just to name a few) are the most appropriate platforms for your brand messaging and to reach your target audience. There are an overwhelming amount of channels to select from and not all of them are the right choice for your business.
2. Different channels serve different purposes:
A restaurant offers a menu with options. Social media is very similar: each channel offers its own flavor, style and purpose. By developing a content strategy relevant to each channel, your messaging will be streamlined, engaging and effective.
3. Social media is for socializing:
Social media is inherently communicative. Connecting and interacting with customers is not only good for your business, it lets customers speak on your behalf. Nothing speaks louder than a customer advocate singing your praises. Engage your raving fan base by encouraging an open discussion and dialogue through relevant, thought provoking content.
4. Optimize yourself:
Engagement is important, but so is optimization of your social media content. Posts on social media channels need to include keywords your business wants to rank for. Keywords embedded in posts help search engines find the content that matches queries online. Making the extra effort to invest the time in optimizing every post will help your customers to find your business organically.
5. Consider all social media channels:
When developing your social media strategy it is important to consider all of the available channels and then decide which ones will be primary or secondary ones. One channel in particular is Google+. A moz.com survey found that leading markets believe that Google+ plays the second largest part in determining search engine rankings. Seek help from experts who understand the ever-evolving social media platforms and options available online in order to make the most effective and strategic social media plan for your business.
For more information on ways to execute your social media strategy, contact our Atlanta advertising agency today.
As part of their 25th Anniversary celebration, the founders of infinitee and long-time partners, were asked to share the history of how they got started in the business as well as some milestone moments along the way comprising their 25 year journey as a successful Atlanta real estate marketing agency.
Q: Who were you in 1988 just before starting infinitee? How did you feel about starting infinitee a year later?
Jocelyn: In 1988 I was the Vice President of Sales at 3 Score (the largest direct marketing agency in the southeast), and spearheaded a division that specialized in shopping center marketing.
Barb: I was the southeast regional marketing manager for The Rouse Company and was one of Jocelyn’s clients. We became friends and when 3 Score decided to hire a VP of Marketing, Jocelyn recommended me. Shortly after my move to 3 Score, a new owner layed off many senior management people including Jocelyn and me. Jocelyn and I decided to take a handful of clients we had established great relationships with and start our own company.
Jocelyn: With a type written business plan and our resumes, we went to numerous banks that all turned us down for a loan. But thanks to our families support, we each funded the beginning of the agency with $12,500 for a total investment of $25,000. For the first year we did not take a salary and paid one full-time employee. Before the year was up, however, we paid back our families with interest and never looked back.
Q: Did you know that infinitee would be a thriving 25 year-old agency one day?
Barb: I remember when we met with our attorney to sign our LLC and he asked us how long we planned on having the business. We both agreed about 10 years.
Jocelyn: 25 years later... time flies and you’re having fun! Not every year is a great year, but you have more good years than bad and you want to keep building the business.
Barb: Our 3rd and 5th year were great years, but when the shopping industry began consolidating we made a strategic decision to broaden our client base. Within 9 years our client mix and new business plan changed completely.
Q: What was one defining moment (as a women) in your career?
Barb: After five years of successfully managing and growing infinitee, I was happy both professionally and personally and satisfied with the decision I had made.
Jocelyn: People tell women they can’t have it all. Work and being a Mom. And that’s true. As a working woman you make sacrifices. I remember being on a plane on the way home from a conference and just missing my new daughter so much that I wrote her a letter that she still has today. I have a great deal of respect for women who work because I know how hard it is to balance a career and being a good mother.
Q: What was one defining moment for infinitee?
Barb: I would definitely say when we landed Lenox Square, Atlanta’s iconic shopping center in the early 90’s. We beat out a competitor that had been working with Lenox Square for a very long time and it was very rewarding.
Jocelyn: I would say when we competed against and beat out 15 big agencies for the Rockdale Hospital and Health System’s account. It was a definitive moment because it was a new vertical of business for infinitee. Another moment would have been starting to work with Tanger Outlets. I would say that is one of infinitee’s top 5 rewarding moments because they have remained our client for 19 years.
Q: With the evolution of digital and social media marketing, how does infinitee remain ahead of the curve?
Jocelyn: Our team expertise. We hire the best of the best at what they do and as our clients needs change and as well as our industry, we surround ourselves with talent that excels in growing service areas. We also immerse ourselves in everything new by attending conferences and encouraging ongoing education both for our staff and each other.
Q: How does it feel to be the longest-standing women-owned marketing and advertising partnership in Atlanta?
Jocelyn: We wouldn’t have made it without the other one. It’s such a blessing to have a partner like Barb.
Barb: I agree, I wouldn’t have wanted to do it without Jocelyn. We have the same faith and values, personally and professionally.
For more information about this dynamic duo and women owned business, visit infinitee.com often over the next year as we continue to celebrate their 25th year as an Atlanta advertising and marketing agency.