The Goal: Bringing four new products to market

Building on the profitable product introduction of The Original Grill Pad in 2005, DiversiTech planned to launch four new consumer products in rapid succession. The manufacturer leveraged their partnership with infinitee to bring these new product lines to market with efficiency, profitability and high acclaim in the market.

infinitee Marketing Solution: Surpassing previous B2B marketing strategy success

Following the success of The Original Grill Pad with the consumer and culinary market, infinitee leveraged the existing product launch strategy for four new consumer products, getting DiversiTech to market quickly with The Original Grill Pad Deluxe Edition, The Gas Grill Splatter Mat, The Christmas Tree Stand Mat, and The Holiday Surface Saver.

With solid contacts and processes established during the original product launch, infinitee efficiently developed the logos, product packaging, B2B sales and marketing materials and new website promotions of the manufacturer’s new products. infinitee also designed booth graphics for expositions and packaging and print ads for numerous national and trade publications. And because brand equity at the big box retailers had already been established, the cost-to-market of these products was far lower than the investment required for The Original Grill Pad.

The Result: Soaring brand recognition with solid economies
of scale

Each new consumer product that DiversiTech releases has been well received by retailers and consumers, and each has shown year-over-year sales growth and profitability. With a now-established market and proven demand, confidence is high that further innovative products have a successful path to follow.