Proven Marketing Strategies: 14 Effective Words for Campaigns
When creating strategic and marketing communications plans, it is always one goal of the project to effectively engage your audience so that are encouraged to take some type of action. We are in an evolving world of imagery, but short, simple and to-the-point copy will never lose its power.
Words can be powerful triggers that convert inner thoughts to purchases. So, how do you craft the perfect mix of verbiage to entice consumers to take a desired action? The answer is, use one of the top 14 most powerful and effective and words in marketing. According to research done by Jamie Turner, success in marketing campaigns can be achieved by included the following words into strategic communications:
Each word is able to be successful in marketing and communications strategy because individually, they connect with the instinctive parts of the brain where impulses originate. That is why consumers’ attentions can be grabbed, while also explaining the inner consideration for the need of the product service that eventually results in a commitment. However, testing these words in creative marketing campaigns is highly suggested.
If you need help crafting strategic marketing and communications plans, infinitee is a marketing and advertising agency that specializes in just that and can help your business with brand development through many different facets of creative marketing. To learn more about our creative marketing firm, call 404-231-3481.
Jocelyn Smith knows strategic marketing and communications. Meet the author of this post.
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