5 Keys to Enhance Brand Identity With Social Media
Through tweeting, blogging, and posting, your brand speaks more than you may realize. As discussed in PR Daily, there are five keys to finding your brand’s voice on social media.
Authenticity is essential in building your brand identity, especially through social media. There is a huge difference between authenticity and fauxtehnticity. No one wants to hear the fake salesperson pitch with the greasy smile. Authenticity is real. Always write as if you were telling a good friend about your content. You want people to trust your online voice because trust turns into brand loyalty.
Add humanity to your brand identity with social media. Stray far away from typical advertising jargon and hire a creative marketing firm if you have to. Sound like a person, not a computer. This will encourage commentary on your sites and people will trust that they are getting real answers. No one can be enthusiastic at all times, nor should your brand try to be. That is exactly what a creative marketing agency would provide – creativity with simplicit.
Building brand identity calls for reflecting on your brand’s internal culture. Everything you say should be in line with your mission statement, code of ethics, and general business conduct. In today’s society, people go online first before picking up the phone and therefore establish first impressions online, usually via social media. Always make sure that your social media content reflects your corporate culture or there will be a huge discrepancy in trust.
Do all that you do online with integrity. It doesn’t always have to be your content that you post about. Citing other sources, even other creative marketing firms, relays the idea that your company is open minded and believes in the power of knowledge and sharing.
Lastly, be consistent. When reading posts 3 months, 6 months, to a year earlier, it should not sound like a psych patient with seven different personalities. Social media provides a platform for consistent and frequent communication your audience. Don’t confuse them with different personalities just as you wouldn’t want to confuse them in face-to-face conversations.
If you’re ever confused about how to make sure your online voice is heard correctly, it is imperative to seek out a creative marketing firm to do the job for you. Social media is a quick and easy way to establish trust and encourage communication but is also the quickest way to deliver that greasy used car salesman pitch. Be mindful, and make sure you share content that is useful and compelling.
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