The 2012 London Olympics’ Social Media Strategy

  

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It is impossible to argue the fact that world is moving online. Social media has played a huge role in enhancing tech-relationships by creating engaging platforms that connect people all over the world. This summer, the world will truly be connected as the 2012 London Olympics take place and a social media hub for fans and athletes is revealed.

The International Olympic Committee debuted an online platform that integrates social media, gaming and content all directly related to the Summer Games. The Olympic Athletes’ Hub houses a database of verified Facebook and Twitter accounts of former and current athletes, training tips and prizes for active users. This social media strategy by the committee was strategically planned

You may think that this effort by the IOC is behind the times, but if you consider the growth of social media over the past four years to the brevity of the Olympic Games themselves, it makes more sense. Consider the following: 

• The most recent Summer Olympics took place in 2008 when Facebook had only 100 million users compared to today’s 900 million users.

• In 2008, Twitter was just shy of 6 million users and has grown exponentially to include 140 million users worldwide.

The visibility of the Olympics steadily sees increases in viewership and this summer will most likely mark the most engaging Olympic event. Many athletes are already very active on certain social media platforms and the London Games are being deemed the “World’s First Social Games.”

It will be important over the course of the summer to incorporate the Olympic experience into your company’s social media strategy. If you need help with social media planning give us a call at 404-231-3481 to speak with infinitee’s social media strategy consultants. 

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