Innovative Design Solutions and Brands are Inseparable
Posted on Thu, Jun 07, 2012
The visual revolution is catching fire. Pinterest can take much of the credit for sparking the change as websites are changing their layouts to showcase photos rather than text and Facebook converts to Timeline to be more visual. Now, even more so than in the past, having innovative design solutions for your brand is vitally important.
Consider a company’s logo. Yes, this depiction serves as an ID for a business, but it is not a “brand.” Branding stems from a feeling that consumers have with the company itself. Consumers encounter this feeling through experiences that have all been enhanced by design. As you can see, brands and designs are forever intertwined, as one cannot exist without the other.
Award winning design comes from those who understand a brand, its company culture, values and history. Designers must have an emotional connection to a brand in order to develop designs that convey that sense of attachment and comfort to consumers. A strategic element also comes into play when creating or enhancing brand identity. If there is no strategy, a brand can be lost. Simplicity and honesty reign true in creating designs that stand out and have an impact on people. Overdesigning is a sign of insecurity. Having well thought out, authentic creative is crucial.
At infinitee, we provide the balance of creating innovative design solutions with strategic marketing and communications. Whether the need is for brand development, package design, collateral design, interactive media or digital design, our agency can provide it all. Give us a call at 404-231-3481 if you need help in having your brand and design live in harmony.
The author of this article knows how to develop innovative design solutions. Get to know Jocelyn Smith.
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