Increase Retail Customer Traffic by Learning from Bass Pro Shop
With the online marketplace growing at such a rapid pace, some customers are spending less time at brick and mortar retail stores and shopping centers. Online services provide convenience with time and location, and most threatening - price reductions. So how can a regular retail store compete? According to Retail Marketing Blog, the key to retail success is stores’ ability to differentiate.
In order to make a customer venture to brick and mortar stores, a retailer must create an engaging experience to increase retail customer traffic. A brilliant case example is the Bass Pro Shop.
The Bass Pro Shop is famous for it’s in-store customer experience. Kids can rock climb, dad’s can test fishing rods, every department is set up to replicate the outdoor world of camping, hiking, boating, hunting, or any other wilderness experience. It’s where families go to learn about different animals and fish, or how to pitch a tent. This all comes from an intricate, and very creative brand strategy. Sure customers can look at different hunting gear online, or bass lures, but at the Bass Pro Shop they can actually test them out in a simulated outdoor experience.
This blog isolates three keys to retail promotions’ success in differentiation that Bass Pro exemplifies:
- Increase your retail customer traffic by entertaining customers. Market the shopping chore of a day as a memorable experience to family and friends.
- Carry inventory that matters most and make the store easy to navigate. Just as Bass Pro does with its designated areas of activities.
- Hire likeable employees with a passion. Forget sales driven people and focus on those that will engage the customer. More often than not, retired men and women work at Bass Pro because they love those activities.
At infinitee we specialize in retail promotions and developing brand strategies that are sure to increase your retail customer traffic. Look at our client history to see the retail brands you recognize, know and love. No matter how big or small the project, infinitee promises to deliver. Contact us at 404-231-3481 for further inquiries.
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