The Goal: Becoming a stronger team with a designated pitcher
What started out as a direct mail project in 2007 has grown into a corporate marketing partnership between infinitee and PM Realty Group. Today, infinitee serves as PMRG’s marketing arm, winning management contracts from developers and helping sell leases by making pitches on PMRG’s behalf.
infinitee Solution: Effective materials with quick turnaround
Because infinitee knows PMRG and the property development business so well, we are able to develop effective and convincing leasing initiatives for each property campaign. For any given project, corporate marketing strategies may include market research, campaign planning, email marketing design, PowerPoint sales presentations, direct mailers – print and digital, brand identity materials, leasing brochures, videos, digital media, and so much more.
In most cases, this complex and detail-intensive work must be done with little advance notice—in property management, construction schedules may be long but leasing needs to turn on a dime. And infinitee is always ready to deliver customized marketing materials with accuracy and efficiency. With insight and a fresh approach to this traditional, male-dominated, business-only industry, we package our leave-behinds and follow-ups with a creative flair that stokes the flames of interest.
The Result: Successful client acquisitions and new leases
In this partnership, we are on call year-round to help PMRG attract new business and strengthen its image in the market, whether through traditional corporate marketing strategies or new media. In the past four years, infinitee has made many marketing pitches resulting in new client acquisitions for PM Realty Group, and the occupancy rate in its commercial properties is as high as 98 percent in some markets.