The Goal: Create a true vacation destination on the
Florida Panhandle

The Sandestin Alliance is a unique group of shopping centers, hotels and resorts located along a beautiful stretch of Northwest Florida’s Gulf Coast. Although the companies are in competition for leisure travel business, they recognized that only through collaboration could they leverage resources and draw more visitors to the region — an influx of business that would benefit each partner company. infinitee’s proven expertise in brand unification for destination marketing made infinitee the right partner for the Alliance.

infinitee Marketing Solution: Create a compelling shared destination identity

infinitee understands the subtle complexities of destination marketing. We also understand the power of competition and cooperative effort. Leveraging our thought leadership and the talents of our award-winning design team, infinitee created an umbrella brand for these neighboring destinations to help draw visitors to this unique part of the Panhandle. Each hotel, resort, and retail outlet had won hard-earned recognition in its own right; now, they would also be supported by the power of a compelling shared brand.

To start, we developed the name and positioning line that articulated Sandestin’s competitive advantage to prospective guests and summarized the overarching mission of The Sandestin Alliance: “Sandestination — One destination. Endless opportunities.” This inspiring positioning line speaks to the broadest possible travel audience, and its inclusive destination marketing message is further validated once visitors discover there are accommodations and amenities to suit every preference and budget.

The Result: Widespread appeal and increased confirmations

All aspects of infinitee’s visionary destination marketing campaign — brand imagery, corporate identity, website design and online advertising — deepened the relationship between visitors and this remarkable part of the world. The Sandestin Alliance’s most profitable audiences — meeting planners, tour operators and leisure travelers — took notice of infinitee’s unified approach, reporting widespread appeal and generating awareness and bookings for every hotel across the board.