One cannot turn around—or turn a device on—without stumbling over a digital marketing message. The successful interactive marketing messages are the ones we notice, focus on, and act upon, because this channel is a two-way street. At its heart, new media is about connecting people—and with our help, it can be about your audience finding you.
Both as a standalone component and part of nearly every integrated marketing campaign, digital media marketing encompasses more than just online advertising or pop-ups. It is a constantly evolving approach that, when done right, can get you in front of the right audience, at the right time (sometimes in real time), with a customized message, cost effectively. infinitee has the social media tools, knowledge and confidence to help you capitalize on fast-changing technologies and tactics that will draw customers closer. And as an experienced agency with a proven track record, the messages and tactics we develop will be in sync with your brand.
Push and pull: leading customers to you with interactive marketing strategies
infinitee creates personalized, actionable, digital media messages that put your product, service or brand in front of the right people with incredible efficiency and economies of scale. We can develop an interactive marketing strategy that balances push (email marketing, RSS, text messages) with pull (search engine optimization, keyword development, landing pages, streaming media). We manage media planning and buying, develop websites with leading edge SEO/SEM, and yes, we even design and produce banner ads. But we don’t do it all just because we can. As with all infinitee marketing services, we craft a plan and mix of media and channels that make sense for client goals, budgets, upkeep, and audience.