An integrated marketing strategy pushes out relevant information online and pulls in consumers with fresh, interesting content. Inbound marketing complements the way buyers make purchasing decisions – they use the Internet to learn and research information that best meets purchasing criteria. To entice online users to interact with your company, marketers use tools such as: blogs, social media, content publishing, and search engine optimization. Inbound tactics are proven marketing strategies that grow brand awareness and convert leads into customers.
No more hide-and-go-seek…get found
The statistics of lead conversion via online channels is out. The average cost per lead for inbound marketing is one-third the cost of outbound leads and inbound leads are eight times more likely to convert to customers.
Consumers have questions, and companies need to be found to provide the answers
You can’t hunt the game if the target is somewhere else, but you can draw them in closer. Now, more than ever, consumers are looking for you online. Simply put, inbound marketing strategies that produce quality traffic and leads through website enhancements and link building, seamlessly incorporated into a strategic communications plan, create faster and increased ROI.
To learn more about infinitee’s Inbound Marketing services and for service level package pricing, call Jocelyn at 404-231-3481.