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news infinitee develops new brand identity for eric r beverly foundation
infinitee Devlops New Brand Identity For The Eric R. Beverly Family Foundation

January 30, 2013

infinitee, a full-service marketing and advertising agency in Atlanta, has developed a new
brand identity for The Eric R. Beverly Family Foundation (ERBFF), a nonprofit organization dedicated to providing education, awareness and support programs and activities for families who have been touched by breast cancer.

Lucy Richardson, an account coordinator at infinitee, learned of this opportunity to support Eric and Danielle Beverly, founders of ERBFF, and their organization through a young professionals philanthropy board. The Beverly’s were seeking a new personality for the nonprofit and infinitee graciously offered its expertise pro bono.

“Many people within the infinitee family have been touched by breast cancer and we were all inspired by the work Eric and Danielle Beverly are doing in our community,” said Jocelyn Smith, founder and CEO of the creative advertising agency.

infinitee’s work for ERBFF included creating a new overall identity for the organization. A logo was established by connecting two people into the shape of the recognizable breast cancer awareness ribbon. The image depicts the help and hope it takes to overcome breast cancer. The logo reflects the idea that not only patients suffer from cancer, but also their families. The purpose of the work being done by the nonprofit, its volunteers and supporters is to alleviate the stress the disease can put on families allowing the patient to concentrate on healing and recovery. This small effort by infinitee will go a long way in helping The Eric R. Beverly Family Foundation grow and become a more unified brand.

For more information about infinitee, call 404-231-3481 to speak with Managing Partner, Jocelyn Smith, visit or find us on Facebook.

About  The Eric R. Beverly Family Foundation

Inspired by her courageous battle as a three-time breast cancer survivor, Danielle Beverly and her husband, Eric, established the family foundation in May 2006 to help other breast cancer survivors and the family members who love and support them through what can certainly be called the battle of a lifetime. The Foundation is dedicated to providing education, awareness and support programs and activities for families who have been touched by breast cancer.

About infinitee

infinitee is a full-service marketing and advertising agency that understands how to improve brands, communications and customer experiences. With a focus on retail, real estate, B2B, destination marketing, education and financial services, their strategic and creative solutions build brand equity and drive sales for companies across all industries. Infinitee’s expertise has proven invaluable to national and southeast regional brands wishing to strengthen and grow their customer base, including: Tanger Outlet Centers, Cousins Properties, Parkway Properties, PM Realty GroupAthens First Bank & Trust, King’s Ridge Christian School, Diversitech, and Royal Oak.

Through all facets of advertising, collateral, digital media, or brand strategy, infinitee keeps the work real, the relationship fun, the price right and the momentum high, as they go beyond client expectations. Let infinitee transform your communications.

Contact: Jocelyn Smith Founder, CEO infinitee, Inc. 3400 Peachtree Rd., Suite 921 Atlanta, GA 30326 404-231-3481