Whether you’re bringing a new product to market or offering a new service in an existing suite, infinitee can help you create and nurture your new venture. We have the strategic vision to help clients position themselves against the competition, and the product marketing know-how to make new products and services stand out to the right buyers.
A well-executed strategic product development plan
Using research and our product-to-market expertise as a foundation, we can build a New Product Development Plan. In the early stages, infinitee will work with you through concept development and beta testing, if you need to know how your customers will react to new product features, benefits, and pricing. We can provide naming, costing, sales projections, even profitability models for the new offering. Upon product finalization, we can manage logo design, packaging design and production, promotional campaigns, sales collateral—wherever we can point our objective eye and critical thinking to the task of fulfilling key new product launch objectives.
We roll up our sleeves to get your plan in motion
We will develop a marketing plan to help increase product penetration and sales with the markets most important to you. Whether your new product requires more traditional product marketing—packaging and in-store POS displays—or whether your product lends itself more toward a digital media campaign, infinitee will help get your product where it needs to go: into your customers’ hands.