10 Common Mistakes that Hinder Retail Mobile Interactive Strategy

Digital Marketing|Thought Leadership|

August is right around the corner, which means moms and kids alike are already gearing up for back-to-school shopping. It’s time to make sure your digital media strategy is up to par with the competition. The best way to maintain a competitive edge is through mobile strategy. What’s the one thing no one consumer will leave the house without this shopping season? You guessed it, their cell phones. Shoppers make lists, save coupons, research what stores have certain items in stock and compare prices to competitors, all while in the marketplace.

By now, most businesses have implemented some type of mobile strategy, but there are common interactive media mistakes that should be avoided or corrected before the back-to-school and holiday shopping seasons kick into gear in just a few short weeks.

The whole point of going mobile is to provide ease and convenience to your customers. Customer service is the driving force behind all successful campaigns, but as identified by Social Media Today, there are 10 common mistakes that can hinder your mobile interactive strategy.

1. Don’t Violate the 3-Click Rule.

Interactive media should take no more than three clicks on a mobile device to get the user to where he or she wants to be. Digital media is all about convenience.

2. Make Sure Your Content Fits on a Mobile Screen.

The size of a laptop, iPad and iPhone screen are all vastly different. Your digital media needs to adapt and fit appropriately on each device’s screen, especially a mobile phone.

3. Match Mobile Users Preferences with Your Mobile Media.

Your mobile interactive strategy should match what your users preferences are on their phones. If they don’t use auto complete, don’t have your mobile app incorporate auto complete either.

4. Don’t Violate User Security.

This one point hinders the convenience rule a little but for a very good reason. Make sure your users are safe when using your app or mobile optimized site on their phones. If you require a login, make sure a login exists on the mobile interface as well.

5. Make Navigation Easy.

If the user has to scroll every which way to see all of the content on their mobile device, then change the layout of your interactive media to adapt to smarter paths to accomplish the same goal.

6. Make the Most Important Functions Easy to Spot.

A mobile app should have the most used, most important interactive media bolded, underlined and centered on the mobile device screen. Ok, not literally, but the content should be easy to spot. The quicker users can access what they’re looking for, the better your engagement metrics will be.

7. Keep Graphics Simple.

Keeping graphics clean and sleek on each mobile and standing interface allows for easy navigation and makes functions easier to spot. Simple design supports many of the other points outlined above and below.

8. Have a Way to Correct Mistakes.

If a user needs to insert content, create two back buttons – one that returns to the previous page and another that allows users to delete inserted text. If this function doesn’t exist, bounce rates will soar due to user frustration.

9. Make Content Legible in the Sun.

Mobile users are on the go. Sunlight can hinder your digital media strategy if not taken into account. Incorporate legible font and color choices and highlighting techniques into your interactive strategy so users can see the most important content clearly no matter their surroundings.

10. Don’t Let your App Drain the Battery.

Make sure your app has a way to turn off when the user is not interacting with it.

All of these are great tips for avoiding mistakes in creating interactive digital strategy. Accounting for these issues, and many others, can improve your mobile sales and engagement.

If you need help developing or designing your mobile strategy, contact our Atlanta ad agency today.

Learn more about the author here.

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