INsights: Brand Building

Brand Building|Thought Leadership|

Your Brain on Branding — the Science Behind Brands that Matter

Want the secret formula for a fool-proof brand? It’s all about striking the right balance between research, reality and results. Read our latest blog post before your next brainstorm.

Brand Building|Content Development|Digital Marketing|infinitee|

Harrison Homes: A Fresh Brand for Atlanta’s Boutique Residential, Custom Homebuilder

Get a glimpse and see the details of infinitee’s brand refresh for Harrison Homes, an Atlanta boutique residential, custom homebuilder.

Brand Building|Digital Marketing|infinitee|Mixed-Use|Retail Marketing|

What’s New Along the Boulevard? An Updated Brand for Miramar Beach’s Premier, Mixed-Use Destination, for Starters.

Grand Boulevard, a $500 million, mixed-use lifestyle center, was ready to take its brand image to the next level in 2019. infinitee’s response…. Challenge accepted!

Brand Building|infinitee|

5 Signs it’s Time For a Rebrand

If you are considering a rebranding of your organization – you are in good company. From tech startups to commercial real estate firms, many companies set out to elevate or refresh their existing brands once every 7 to 10 years. Whether you need to update your brand to better serve the needs of your clientele

Brand Building|Content Development|Digital Marketing|infinitee|Real Estate Marketing|Senior Living|

A Senior Living Brand Refresh Worthy of a Life Well-Played

As we take time to reflect on 2018, one recent senior living project deserves the spotlight during this season of family and gratitude. PEACHTREE HILLS PLACE Peachtree Hills Place, the first and only luxury, equity model, continuing care and senior living retirement community in Buckhead, is the vision of Isakson Living. Having found personal inspiration in the

Brand Building|infinitee|Mixed-Use|Press|

infinitee Welcomes Two Mixed-Use Clients to its Roster

infinitee, a full-service real estate marketing agency in Atlanta, GA, is proud to add BECO and Waterstone Properties Group, Inc. to its client roster. infinitee was selected to be the strategic marketing firm for these companies as they develop iconic mixed-use projects in Virginia and New Hampshire respectively. Ranging from branding to digital media, event

Activations|Brand Building|Commercial Real Estate|infinitee|

infinitee Partners with PMRG to Create Environmental Graphics Program for Platinum Tower Bisnow Event

PM Realty Group recently engaged infinitee to develop a unique strategy to assist in leasing premier office space within Platinum Tower, a highly visible class A office building a stone’s throw away from the new SunTrust Park Stadium. Currently, Platinum Tower has 100,000 RSF available on the top four floors. Building signage is also available which will allow a prospective tenant’s brand

500 Harbour Island Branding
Brand Building|infinitee|Multifamily|Real Estate Marketing|

A Branding Story: 500 Harbour Island

Our longstanding client, Gables Residential, brought us a unique opportunity in 2016—brand and market a new residential development on the very last piece of available real estate on Harbour Island in Tampa, Florida. Wow. For those of you unfamiliar with Harbour Island, it has its very own zip code (33602) acting as a sub-district within

infinitee CEO Jocelyn Smith
Brand Building|Real Estate Marketing|

ICSC Southeast, Here I Come

It’s almost time for ICSC’s Southeastern Conference in the one and only, Atlanta, Georgia! With just a few days until the event, I wanted to share a little insight on what I will be speaking about at the conference. If you won’t be able to make the event, stay tuned for my upcoming blog series

Avison Young Retail Integrated
Activations|Brand Building|infinitee|Real Estate Marketing|

infinitee Repositions Avison Young Retail Services Brand for ICSC RECon

ATLANTA – May 26, 2016 – infinitee, a full-service strategic marketing agency in Atlanta, GA, was engaged by Avison Young to rebrand their U.S. Retail Services and create an impactful launch at the 2016 ICSC RECon convention in Las Vegas, Nevada this month. Avison Young’s U.S. Retail Services is one of the fastest growing commercial real