INsights: Brand Building

Brand Building|infinitee|Mixed-Use|Press|

infinitee Welcomes Two Mixed-Use Clients to its Roster

infinitee, a full-service real estate marketing agency in Atlanta, GA, is proud to add BECO and Waterstone Properties Group, Inc. to its client roster. infinitee was selected to be the strategic marketing firm for these companies as they develop iconic mixed-use projects in Virginia and New Hampshire respectively. Ranging from branding to digital media, event

Activations|Brand Building|Commercial Real Estate|infinitee|

infinitee Partners with PMRG to Create Environmental Graphics Program for Platinum Tower Bisnow Event

PM Realty Group recently engaged infinitee to develop a unique strategy to assist in leasing premier office space within Platinum Tower, a highly visible class A office building a stone’s throw away from the new SunTrust Park Stadium. Currently, Platinum Tower has 100,000 RSF available on the top four floors. Building signage is also available which will allow a prospective tenant’s brand

500 Harbour Island Branding
Brand Building|infinitee|Multifamily|Real Estate Marketing|

A Branding Story: 500 Harbour Island

Our longstanding client, Gables Residential, brought us a unique opportunity in 2016—brand and market a new residential development on the very last piece of available real estate on Harbour Island in Tampa, Florida. Wow. For those of you unfamiliar with Harbour Island, it has its very own zip code (33602) acting as a sub-district within

infinitee CEO Jocelyn Smith
Brand Building|Real Estate Marketing|

ICSC Southeast, Here I Come

It’s almost time for ICSC’s Southeastern Conference in the one and only, Atlanta, Georgia! With just a few days until the event, I wanted to share a little insight on what I will be speaking about at the conference. If you won’t be able to make the event, stay tuned for my upcoming blog series

Avison Young Retail Integrated
Activations|Brand Building|infinitee|Real Estate Marketing|

infinitee Repositions Avison Young Retail Services Brand for ICSC RECon

ATLANTA – May 26, 2016 – infinitee, a full-service strategic marketing agency in Atlanta, GA, was engaged by Avison Young to rebrand their U.S. Retail Services and create an impactful launch at the 2016 ICSC RECon convention in Las Vegas, Nevada this month. Avison Young’s U.S. Retail Services is one of the fastest growing commercial real

Business Women Wardrobes
Brand Building|infinitee|Thought Leadership|

Step Aside, Men. It’s Our Turn to Shine.

Yet another revolution is taking the business world by storm and it has nothing to do with technology. The Center for an Urban Future recently published a study that reveals a dramatic surge in women entrepreneurs in the nation’s top 25 largest cities. Women entrepreneurs of all ages, races and ethnicities are flooding virtually every

As a strategic marketing agency specializing in real estate, with established business and non-profit relationships in North Fulton, we are thrilled to contribute to the CID’s commitment to maintaining and enhancing the quality of life for the nearly 400 property owners along the GA 400 corridor.
Barbara McGraw, Founder & CMO, infinitee
Brand Building|infinitee|

infinitee Develops 2015 North Fulton Community Improvement District Annual Report

infinitee, a full-service, strategic marketing agency in Atlanta, GA was engaged by the North Fulton Community Improvement District (CID) to create an impactful Annual Report that would give members a recap of the organization’s successes, excite current and prospective members about the next lifetime of the CID, as well as be utilized as collateral material

Brand Building|infinitee|Multifamily|

infinitee is Engaged by Gables Residential for Multiple Branding Initiatives

Gables Residential has engaged infinitee, a full-service, real estate marketing agency in Atlanta, GA for several strategic branding initiatives.

Brand Building|infinitee|Retail Marketing|

infinitee Develops Successful Rebranding Campaign for Specialty Shops SouthPark

infinitee, a full-service, real estate marketing agency in Atlanta, GA developed a successful rebranding campaign for Specialty Shops SouthPark.

Followers feel that they can connect more with the brand on a more personal level through lightly branded pictures
Brand Building|Digital Marketing|

How To Optimize Your Brand’s Instagram Strategy

#TBT to when MySpace was the only major player on the social media front. With ever changing popular culture come new social platforms for the public to voice its opinions. In order for a business to truly stay relevant, it is vital to maintain a compelling and inviting presence on these innovative mediums, such as