INsights: Commercial Real Estate

Beyond Traditional|Commercial Real Estate|Thought Leadership|Trends|


Of all commercial real estate pros, marketers might be challenged the most with striking the right balance between artificial intelligence (AI) and personal touch.

Commercial Real Estate|Thought Leadership|Trends|


Commercial real estate conversions spread revitalizing real estate value from the property at hand to the surrounding submarket and overall property sector.

Commercial Real Estate|Real Estate Marketing|Thought Leadership|


How will commercial real estate players react to pandemic challenges in 2022? Here are five predictions Bisnow reported on that we want to share.

Commercial Real Estate|Thought Leadership|Trends|


The office sector is adapting to COVID-19 realities, but many changes are in service to a constant, the need for collaboration and personal connection at work.

Commercial Real Estate|Digital Marketing|Thought Leadership|

Real Estate Markets May Fade, But Marketing Efforts Should Not

Given the indicators (and instigators) of impending recession, how can real estate companies combine past lessons with new approaches to weather the next downturn?

Commercial Real Estate|infinitee|Real Estate Marketing|Trends|

Real Estate Trends We’re Watching: All About Amenities

While location was once a key factor in attracting tenants and residents, a growing trend in best-in-class amenities programs and offerings is emerging. In an increasingly competitive real estate environment, attracting (and retaining) top-tier talent, tenants, and residents means giving them more – more access, more activities, and more amenities. Today, we’re exploring amenities programs

Activations|Brand Building|Commercial Real Estate|infinitee|

infinitee Partners with PMRG to Create Environmental Graphics Program for Platinum Tower Bisnow Event

PM Realty Group recently engaged infinitee to develop a unique strategy to assist in leasing premier office space within Platinum Tower, a highly visible class A office building a stone’s throw away from the new SunTrust Park Stadium. Currently, Platinum Tower has 100,000 RSF available on the top four floors. Building signage is also available which will allow a prospective tenant’s brand

Commercial Real Estate Social Media Marketing
Commercial Real Estate|Real Estate Marketing|Thought Leadership|

The Benefits of Social Media for Commercial Real Estate

It is no longer a question of whether or not a commercial real estate company should have an active social media presence. Remember the 90’s when companies realized they needed to build a website? Well, now we’re in 2-0-1-7 and so it is with social media platforms. The benefits far outnumber the negative misconceptions of

Commercial Real Estate|Real Estate Marketing|Thought Leadership|Trends|

What Commercial Developers Need to Know to Attract Companies with a Millennial Workforce

The Pew Research Center marked 2015 as the first year in which millennials made up the largest portion of the workforce, making this demographic group the focus for many real estate commercial developers. Both new and remodeled buildings need to include essential elements and features to attract companies with a Millennial-dominated workforce in order to

Commercial Real Estate|Real Estate Marketing|Thought Leadership|Trends|

The Tech Revolution Affecting the Commercial Real Estate Industry

Recent CRE marketing trends and technological innovations are about to change the way highly data driven, mobile and collaborative, commercial real estate companies do business. Over the past decade, a rise in competition and institutionalization of the real estate asset class has transformed the CRE industry. The shift towards a desire for portfolio visibility, data