INsights: Digital Marketing

Brand Building|Content Development|Digital Marketing|infinitee|

Harrison Homes: A Fresh Brand for Atlanta’s Boutique Residential, Custom Homebuilder

Get a glimpse and see the details of infinitee’s brand refresh for Harrison Homes, an Atlanta boutique residential, custom homebuilder.

Brand Building|Digital Marketing|infinitee|Mixed-Use|Retail Marketing|

What’s New Along the Boulevard? An Updated Brand for Miramar Beach’s Premier, Mixed-Use Destination, for Starters.

Grand Boulevard, a $500 million, mixed-use lifestyle center, was ready to take its brand image to the next level in 2019. infinitee’s response…. Challenge accepted!

Digital Marketing|Trends|

Brace for Impact | Part 1 of 4: Facebook Advertising Trends – First-Party Data

It hasn’t been long since Facebook was under fire for privacy issues and under even more pressure to do something about it. New policies, adjustments and settings have impacted, and continue to impact, advertisers just as much as users. Advertisers are facing an ever-changing landscape as Facebook continues to roll out new regulations, placements, and

Digital Marketing|Trends|

Brace for Impact | Part 2 of 4: Facebook Advertising Trends – Special Category Advertisers

Last week we discussed First-Party Data as our first trend in Facebook Advertising. Click here in case you missed it. This week we dive into another trend that several of our clients (and maybe you) fall into – Special Category Advertisers – and what this means for your social campaigns. Trend #2: Special Category Advertisers

Digital Marketing|Trends|

Brace for Impact | Part 3 of 4: Facebook Advertising Trends – Facebook Search Ad Placement

Welcome back! So far we have covered the value of First-Party Data and how to use it, as well as Special Category Advertisers. Our third Facebook Advertising Trend is new to everyone – we’re talking Facebook Search Ad Placements. Trend #3: Facebook Search Ad Placements Ads in Facebook Search Results are now open to all

Digital Marketing|Trends|

Brace for Impact | Part 4 of 4: Facebook Advertising Trends – Stories Creative

Welcome to the conclusion of our 4-Part Series on Facebook Advertising Trends… Stories Creative. Facebook and Instagram stories are rising to the top of the most effective ad placements and are growing 15x faster than newsfeed sharing.

Commercial Real Estate|Digital Marketing|Thought Leadership|

Real Estate Markets May Fade, But Marketing Efforts Should Not

Given the indicators (and instigators) of impending recession, how can real estate companies combine past lessons with new approaches to weather the next downturn?

Brand Building|Content Development|Digital Marketing|infinitee|Real Estate Marketing|Senior Living|

A Senior Living Brand Refresh Worthy of a Life Well-Played

As we take time to reflect on 2018, one recent senior living project deserves the spotlight during this season of family and gratitude. PEACHTREE HILLS PLACE Peachtree Hills Place, the first and only luxury, equity model, continuing care and senior living retirement community in Buckhead, is the vision of Isakson Living. Having found personal inspiration in the

Digital Marketing|infinitee|Mixed-Use|Retail Marketing|

Client Success Story: ICSC RECon 2018 Lead Generation Campaign

3 Days, 3 Messages, 30,000 Square Feet, and 37,000 Attendees How infinitee Helped Client, Bridgeport Suffolk, Increase Brand Awareness & Generate Leads at ICSC RECon infinitee client, BECO Asset, wanted to increase brand awareness about their new, 70,000 SF mixed-use development, Bridgeport Suffolk, at the ICSC RECon convention in Las Vegas. ICSC RECon is the

Activations|Digital Marketing|infinitee|

Client Success Story: How A Digital Media Campaign Can Sell Out An Event

Have you ever wondered about the best way to utilize digital media to promote an event? How do you optimize and integrate your website, social media, digital and/or mobile advertising? We recently implemented a strategic digital media campaign using all of these options for the South’s standout food and wine event hosted annually at our