INsights: Digital Marketing

Digital Marketing|Thought Leadership|Trends|

ARE YOU FOLLOWING THESE NEW SEO TRENDS?

In the dynamic world of SEO, brands must stay on top of system changes and industry trends to keep marketing content in place and on pace.

Digital Marketing|Thought Leadership|

SEO WRITING TIPS TO HELP TURN YOUR WEBSITE INTO A MARKETING MAGNET

Quality SEO content is the key to finding your digital audience and commencing the conversion funnel.

Digital Marketing|Thought Leadership|Trends|

TOP DIGITAL TRENDS: ARE YOUR MARKETING METHODS ADAPTING TO NEW MOVEMENTS?

The goals of digital marketing may stay the same, but not the how-to, forcing marketers to stay on top of the latest tactical trends to maximize customer connection.

Digital Marketing|Thought Leadership|Trends|

BOOST YOUR BRAND’S BOTTOM LINE BY STAYING ON TOP OF DIGITAL MARKETING TRENDS

To keep on the right digital marketing course, a company should keep a close eye on key trends, including collecting more precise personalized user data, creating mobile-first content, especially short video content, and incorporating interactive media into content strategy

Digital Marketing|Thought Leadership|Trends|

INSIGHT-ER ADVANTAGE: DIGITAL EXPERIENCE ANALYTICS HELP TURN CUSTOMER INTERACTION INTO CORRECTIVE ONLINE ACTION

Making customers happy means quickly identifying and efficiently addressing impediments to their online journey.

Activations|Digital Marketing|Thought Leadership|Trends|

INSTAGRAM STORIES: THE SHOW MUST GO ON

Instagram Stories, an innovative social media feature, expands the power of brand visuals where consumers and businesses are increasingly intersecting.

Activations|Brand Building|Content Development|Digital Marketing|Senior Living|

Senior Living Spotlight: Peachtree Hills Place

Our “INsights: Senior Living” series has doubled-down on the marketing and seniors housing industries with new ideas on integrating technology, strategic perspectives, and branding best practices. This week, we’re wrapping up with a detailed look at this advice in action at Peachtree Hills Place and The Terraces at Peachtree Hills Place (its on-site continuing care residences) in Atlanta, GA.

Content Development|Digital Marketing|Thought Leadership|

Power Play: Why Video in Email is Winning

When done well, incorporating video into your emails can strengthen your brand with just one click. We share our cliff notes view of what you need to know.

Digital Marketing|Thought Leadership|

Perception vs Experience: UX Will Make or Break your 2021 Google Ranking

Google recently announced their 2021 ranking algorithm will include weighted factors that assess the user’s perception, as well as the built-in UX, of every single webpage. These factors will be taken as part of your site’s holistic engagement and ultimately have some deciding impact on how high (or low) your page ranks in search. Read about our top discussions on the announcement and how we foresee blending this into our clients’ strategies.

Beyond Traditional|Digital Marketing|Thought Leadership|Trends|

2020 Vision — How COVID-19 is Changing Tech for Business

While so much of our daily life feels stuck in neutral, technology development has shifted into overdrive to meet the demands of our “new normal”. From retail to senior living facilities, read about three technology trends our clients are exploring to help minimize contact and maximize customer experience.