INsights: Digital Marketing

Digital Marketing|Trends|

Brace for Impact | Part 4 of 4: Facebook Advertising Trends – Stories Creative

Welcome to the conclusion of our 4-Part Series on Facebook Advertising Trends… Stories Creative. Facebook and Instagram stories are rising to the top of the most effective ad placements and are growing 15x faster than newsfeed sharing.

Commercial Real Estate|Digital Marketing|Thought Leadership|

Real Estate Markets May Fade, But Marketing Efforts Should Not

Given the indicators (and instigators) of impending recession, how can real estate companies combine past lessons with new approaches to weather the next downturn?

Brand Building|Content Development|Digital Marketing|infinitee|Real Estate Marketing|Senior Living|

A Senior Living Brand Refresh Worthy of a Life Well-Played

As we take time to reflect on 2018, one recent senior living project deserves the spotlight during this season of family and gratitude. PEACHTREE HILLS PLACE Peachtree Hills Place, the first and only luxury, equity model, continuing care and senior living retirement community in Buckhead, is the vision of Isakson Living. Having found personal inspiration in the

Digital Marketing|infinitee|Mixed-Use|Retail Marketing|

Client Success Story: ICSC RECon 2018 Lead Generation Campaign

3 Days, 3 Messages, 30,000 Square Feet, and 37,000 Attendees How infinitee Helped Client, Bridgeport Suffolk, Increase Brand Awareness & Generate Leads at ICSC RECon infinitee client, BECO Asset, wanted to increase brand awareness about their new, 70,000 SF mixed-use development, Bridgeport Suffolk, at the ICSC RECon convention in Las Vegas. ICSC RECon is the

Activations|Digital Marketing|infinitee|

Client Success Story: How A Digital Media Campaign Can Sell Out An Event

Have you ever wondered about the best way to utilize digital media to promote an event? How do you optimize and integrate your website, social media, digital and/or mobile advertising? We recently implemented a strategic digital media campaign using all of these options for the South’s standout food and wine event hosted annually at our

3 Ways to Optimize Community Experience Using Mobile AI
Digital Marketing|infinitee|Multifamily|

3 Ways to Optimize Community Experience Using Mobile AI

This blog was written in partnership with April LaMon of Alosant. We recently had the pleasure of partnering with Alosant on a joint project and look forward to many more opportunities in the future.. FACT: Nearly 80%[1] of Americans own a smartphone connecting them to the rest of the world. Imagine if those smartphones could

Content Development|Digital Marketing|Retail Marketing|

Custom Video Worth Millions of Impressions

Engaged by several retail clients, including Tanger Outlets, Grand Boulevard and Rivers Oaks Shopping Center, infinitee delivers millions of impressions with dynamic video content for digital and commercial advertising use. Each project was approached with unique objectives in mind and highly-tailored storyboards were developed for the videography sequences. Take a look behind the scenes! A

Digital Marketing|Thought Leadership|

5 Best Practices for Online Reputation Management

In this day of digital everything, it’s not enough to simply build your online presence via your website, social platforms and review sites – you have to maintain and grow it, as you would with any other area of your business. The same instant feedback and approvals that you love receiving through your social channels

Digital Marketing|infinitee|Retail Marketing|

3 Digital Media Campaigns from the Spring Shopping Season You’ll Want to Check Out

We had some of our most successful digital media campaigns ever this past spring and wanted to share the results with you! See the highlights below and click to read the whole story. Grand Boulevard approached infinitee to strategize and execute a 3-month digital campaign to promote its flagship charity event, South Walton Beaches Wine

Digital Marketing|Multifamily|

4 Digital Media Campaigns for Multifamily Developments to Write Home About

Spring is always a busy time for many of our multifamily and student housing clients, and our digital team worked overtime planning, posting, and implementing social media and paid search campaigns for many them. See a few highlights below and click on the links to read the full case studies. Waypoint Residential approached infinitee to