INsights: Digital Marketing

Content Development|Digital Marketing|Retail Marketing|

Custom Video Worth Millions of Impressions

Engaged by several retail clients, including Tanger Outlets, Grand Boulevard and Rivers Oaks Shopping Center, infinitee delivers millions of impressions with dynamic video content for digital and commercial advertising use. Each project was approached with unique objectives in mind and highly-tailored storyboards were developed for the videography sequences. Take a look behind the scenes! A

Digital Marketing|Thought Leadership|

5 Best Practices for Online Reputation Management

In this day of digital everything, it’s not enough to simply build your online presence via your website, social platforms and review sites – you have to maintain and grow it, as you would with any other area of your business. The same instant feedback and approvals that you love receiving through your social channels

Digital Marketing|infinitee|Retail Marketing|

3 Digital Media Campaigns from the Spring Shopping Season You’ll Want to Check Out

We had some of our most successful digital media campaigns ever this past spring and wanted to share the results with you! See the highlights below and click to read the whole story. Grand Boulevard approached infinitee to strategize and execute a 3-month digital campaign to promote its flagship charity event, South Walton Beaches Wine

Digital Marketing|Multifamily|

4 Digital Media Campaigns for Multifamily Developments to Write Home About

Spring is always a busy time for many of our multifamily and student housing clients, and our digital team worked overtime planning, posting, and implementing social media and paid search campaigns for many them. See a few highlights below and click on the links to read the full case studies. Waypoint Residential approached infinitee to

Myth: Attribution requires sacrificing my customers’ privacy
Jay Friedman, COO of Goodway Group
Digital Marketing|Real Estate Marketing|

Connecting a Shopper’s Cyber Footprint to Your Store’s Foot Traffic: Part 1

Contributed by Jay Friedman, COO of Goodway Group. For Part 1 of this blog series, get ready to debunk three advertising myths with Jay Friedman, COO of Goodway Group. From attributing offline sales and store visits to digital media, Jay has helped lead the company to 10x growth, now making it the largest independent programmatic media

Cyber footprint to Shopping Traffic
Digital Marketing|Real Estate Marketing|

Connecting a Shopper’s Cyber Footprint to Your Store’s Foot Traffic: Part 2

For part 2 of Jay Friedman’s series, dive into the second myth of online advertising. Take it away, Jay. Myth #2: I don’t know enough about my customers to identify them online. Reality: Any business that knows its customers’ names can match results back to digital media. For most retailers, offline data is collected and

Myth: Customers online are only interested in e-commerce shopping
Jay Friedman, COO of Goodway Group
Digital Marketing|Real Estate Marketing|

Connecting a Shopper’s Cyber Footprint to Your Store’s Foot Traffic: Part 3

Do you agree that consumers are online more than ever before? Myth #3: Customers searching online are only interested in e-commerce shopping. Reality: Online advertising is a powerful way to drive consumers to shop in-store. Consumers are online more than ever before, but e-commerce still only represents 7.8% of total US retail sales. Retailers who

Benefits to Shopping Center Wifi - Mobile Notifications
Digital Marketing|Retail Marketing|Trends|

2 New Benefits to Shopping Center WiFi

A recent article by Yahoo! Finance has us fired up! There are some seriously cool new benefits to shopping center WiFi that we just have to share. Before we begin, providing complimentary WiFi at your center used to be a courtesy, but now it’s expected. Your shoppers are online even when they’re in-store. So if

6 Ways to Grow Your Instagram Followers
Digital Marketing|infinitee|Thought Leadership|

6 Ways to Grow Instagram Followers

Recently a client told me they wanted to launch a social activation campaign that focused on growing the brand’s Instagram followers and audience. Knowing that you can’t simply run a paid advertisement specific for new followers, our client wanted to get creative to achieve such an initiative. Here are the 6 ideas I provided in

Digital Marketing|Thought Leadership|

Programmatic Media Buys: What You Need to Know

There’s a phenomenon going on in the digital ad space and it’s called Programmatic Media Buys. Here’s what you need to know about it and why it’s one of the best uses of your digital dollars. What is a programmatic buy? Programmatic Media Buys serve digital ads to the right users, in the right places at