INsights: Multifamily

Multifamily|Thought Leadership|Trends|


Multifamily owners and operators are feeling competitive pressure from single-family rentals to upgrade amenity packages.

Multifamily|Thought Leadership|Trends|


Multifamily is definitely a hot sector right now, but the pandemic has triggered workforce, design and service issues that could slow momentum if not properly addressed. Read on to learn more.

Multifamily|Thought Leadership|Trends|

Multifamily Outlook: Change Will Do You Good

Multifamily leaders — and their marketing partners — see good market conditions to go with their plans for better performance.

Multifamily|Senior Living|Thought Leadership|


While multifamily and senior-living communities increasingly leverage technology, they should always do so in service to customer experience.

3 Ways to Optimize Community Experience Using Mobile AI
Digital Marketing|infinitee|Multifamily|

3 Ways to Optimize Community Experience Using Mobile AI

This blog was written in partnership with April LaMon of Alosant. We recently had the pleasure of partnering with Alosant on a joint project and look forward to many more opportunities in the future.. FACT: Nearly 80%[1] of Americans own a smartphone connecting them to the rest of the world. Imagine if those smartphones could

Content Development|infinitee|Multifamily|

Immerse Yourself in this Underwater Photoshoot

infinitee was engaged by Gables Residential to create an upscale and unique collateral piece for the marketing and leasing initiatives of one of their newest properties, Gables Columbus Center in Coral Gables, Florida. With a tagline of “Immerse Yourself in Elegance”, the use of striking underwater fashion images was proposed to support the messaging. The

Digital Marketing|Multifamily|

4 Digital Media Campaigns for Multifamily Developments to Write Home About

Spring is always a busy time for many of our multifamily and student housing clients, and our digital team worked overtime planning, posting, and implementing social media and paid search campaigns for many them. See a few highlights below and click on the links to read the full case studies. Waypoint Residential approached infinitee to


infinitee wins Four AIVA Communicator Awards for Two Valued Clients

Two valued infinitee clients are recipients of four AIVA Communicator Awards for various projects awarded by the 23rd Annual Communicator Award judges. infinitee client 500 Harbour Island has been recognized with the Award of Excellence for Website Development and the Award of Distinction for their Consumer Brochure. Together, Gables Residential and infinitee aimed to brand

500 Harbour Island Branding
Brand Building|infinitee|Multifamily|Real Estate Marketing|

A Branding Story: 500 Harbour Island

Our longstanding client, Gables Residential, brought us a unique opportunity in 2016—brand and market a new residential development on the very last piece of available real estate on Harbour Island in Tampa, Florida. Wow. For those of you unfamiliar with Harbour Island, it has its very own zip code (33602) acting as a sub-district within

Digital Marketing|Multifamily|Real Estate Marketing|Thought Leadership|

The Importance of Social Media and Review Sites For Multi-Family Developers

Developers of multi-family properties understand the importance of social media strategy to effectively communicate with their tenants while addressing comments and posts regarding customer complaints. Today, it is essential to create a strategic, well thought out social media plan to address both tenant likes and dislikes that are posted daily, if not hourly, on various