INsights: Content Development

Content Development|Thought Leadership|Trends|

THE PROS & CONCERNS OF GENERATIVE AI IN MARKETING

While marketers rush to embrace the advantages of the advanced technology, they should also study the catches and liabilities.

Brand Building|Content Development|Thought Leadership|

EMAIL MARKETING MISTAKES TO AVOID

Marketers have a direct, impactful way to engage their target audience, but there are many ways to fall short on e-marketing open, click and conversion rates.

Content Development|Thought Leadership|Trends|

CLICK & STICK: HOW LANGUAGE HELPS KEEP AN AUDIENCE ENGAGED

By leveraging linguistic drivers, marketers can create higher impact content that nets more than just views.

Content Development|Thought Leadership|

HOW TO CREATE ENGAGING & ACTIONABLE BLOG POSTS

Marketing bloggers can follow these content creation steps for the best chance to generate internal traction and trigger external action.

Content Development|Thought Leadership|Trends|

FIVE CONTENT MARKETING TRENDS TO KNOW ABOUT

Content marketers committed to attracting more eyes to their brands should keep a firm focus on these market movements and preferences.

Brand Building|Content Development|infinitee|Thought Leadership|Trends|

Hanging in the Balance: A Tale As Old As Time Meets A New Era

Marketing teams must advance on both digital and personal fronts while staying true to the brand story.

Activations|Brand Building|Content Development|Digital Marketing|Senior Living|

Senior Living Spotlight: Peachtree Hills Place

Our “INsights: Senior Living” series has doubled-down on the marketing and seniors housing industries with new ideas on integrating technology, strategic perspectives, and branding best practices. This week, we’re wrapping up with a detailed look at this advice in action at Peachtree Hills Place and The Terraces at Peachtree Hills Place (its on-site continuing care residences) in Atlanta, GA.

Brand Building|Content Development|Thought Leadership|

How to Pivot Your Marketing Best Practices & Reach COVID-Conscious Consumers

As we look toward making a fresh start in 2021, it’s critical that we reevaluate marketing best practices. As we move forward in this new normal, it’s our responsibility as marketers to acknowledge and adapt to the changing needs of our consumers. We share four ways our team is pivoting to build supportive content and strengthen brands.

Content Development|Digital Marketing|Thought Leadership|

Power Play: Why Video in Email is Winning

When done well, incorporating video into your emails can strengthen your brand with just one click. We share our cliff notes view of what you need to know.

Beyond Traditional|Content Development|Digital Marketing|infinitee|Retail Marketing|

TangerStyle Campaign Launches with New “Shoppable” Online Shop the Look Component for Spring

Watch our behind-the scenes video to see what went into this year’s Spring campaign for Tanger Outlets and their new “shoppable” website, digital and print collateral offerings.