INsights: Content Development

Brand Building|Content Development|infinitee|Thought Leadership|Trends|

Hanging in the Balance: A Tale As Old As Time Meets A New Era

Marketing teams must advance on both digital and personal fronts while staying true to the brand story.

Activations|Brand Building|Content Development|Digital Marketing|Senior Living|

Senior Living Spotlight: Peachtree Hills Place

Our “INsights: Senior Living” series has doubled-down on the marketing and seniors housing industries with new ideas on integrating technology, strategic perspectives, and branding best practices. This week, we’re wrapping up with a detailed look at this advice in action at Peachtree Hills Place and The Terraces at Peachtree Hills Place (its on-site continuing care residences) in Atlanta, GA.

Brand Building|Content Development|Thought Leadership|

How to Pivot Your Marketing Best Practices & Reach COVID-Conscious Consumers

As we look toward making a fresh start in 2021, it’s critical that we reevaluate marketing best practices. As we move forward in this new normal, it’s our responsibility as marketers to acknowledge and adapt to the changing needs of our consumers. We share four ways our team is pivoting to build supportive content and strengthen brands.

Content Development|Digital Marketing|Thought Leadership|

Power Play: Why Video in Email is Winning

When done well, incorporating video into your emails can strengthen your brand with just one click. We share our cliff notes view of what you need to know.

Beyond Traditional|Content Development|Digital Marketing|infinitee|Retail Marketing|

TangerStyle Campaign Launches with New “Shoppable” Online Shop the Look Component for Spring

Watch our behind-the scenes video to see what went into this year’s Spring campaign for Tanger Outlets and their new “shoppable” website, digital and print collateral offerings.

Brand Building|Content Development|Digital Marketing|infinitee|

Harrison Homes: A Fresh Brand for Atlanta’s Boutique Residential, Custom Homebuilder

Get a glimpse and see the details of infinitee’s brand refresh for Harrison Homes, an Atlanta boutique residential, custom homebuilder.

Content Development|infinitee|Retail Marketing|

An Inside Look: Tanger Outlets – One Photoshoot – A Season Worth Of Assets!

In one day, we captured thousands of assets for the Spring/Annual campaign, including images and videos for social media, web, print, direct-to-home TangerStyle Magazine, email marketing, national TV and radio, sales posters, outdoor, point of sale items and so much more.

Brand Building|Content Development|Digital Marketing|infinitee|Real Estate Marketing|Senior Living|

A Senior Living Brand Refresh Worthy of a Life Well-Played

As we take time to reflect on 2018, one recent senior living project deserves the spotlight during this season of family and gratitude. PEACHTREE HILLS PLACE Peachtree Hills Place, the first and only luxury, equity model, continuing care and senior living retirement community in Buckhead, is the vision of Isakson Living. Having found personal inspiration in the

Content Development|Digital Marketing|Retail Marketing|

Custom Video Worth Millions of Impressions

Engaged by several retail clients, including Tanger Outlets, Grand Boulevard and Rivers Oaks Shopping Center, infinitee delivers millions of impressions with dynamic video content for digital and commercial advertising use. Each project was approached with unique objectives in mind and highly-tailored storyboards were developed for the videography sequences. Take a look behind the scenes! A

Content Development|Trends|

Video Marketing Part 1: The Impact of Video Marketing on Your Brand

Welcome to our 4-Part series on Video Marketing! Throughout this series, we will discuss: The impact of video marketing on your brand 10 different types of videos 8 ways to use videos, and How to create effective videos so you get the most out of your investment. As you probably know, video has never been