INsights: Real Estate Marketing

Real Estate Marketing|Thought Leadership|Trends|

4 Tips for Navigating Social Media During COVID-19

Here are 4 tips that we’re seeing and have found to be the most engaging, impactful and effective so far for navigating social media during COVID-19.

Commercial Real Estate|infinitee|Real Estate Marketing|Trends|

Real Estate Trends We’re Watching: All About Amenities

While location was once a key factor in attracting tenants and residents, a growing trend in best-in-class amenities programs and offerings is emerging. In an increasingly competitive real estate environment, attracting (and retaining) top-tier talent, tenants, and residents means giving them more – more access, more activities, and more amenities. Today, we’re exploring amenities programs

Brand Building|Content Development|Digital Marketing|infinitee|Real Estate Marketing|Senior Living|

A Senior Living Brand Refresh Worthy of a Life Well-Played

As we take time to reflect on 2018, one recent senior living project deserves the spotlight during this season of family and gratitude. PEACHTREE HILLS PLACE Peachtree Hills Place, the first and only luxury, equity model, continuing care and senior living retirement community in Buckhead, is the vision of Isakson Living. Having found personal inspiration in the

Myth: Attribution requires sacrificing my customers’ privacy
Jay Friedman, COO of Goodway Group
Digital Marketing|Real Estate Marketing|

Connecting a Shopper’s Cyber Footprint to Your Store’s Foot Traffic: Part 1

Contributed by Jay Friedman, COO of Goodway Group. For Part 1 of this blog series, get ready to debunk three advertising myths with Jay Friedman, COO of Goodway Group. From attributing offline sales and store visits to digital media, Jay has helped lead the company to 10x growth, now making it the largest independent programmatic media

Cyber footprint to Shopping Traffic
Digital Marketing|Real Estate Marketing|

Connecting a Shopper’s Cyber Footprint to Your Store’s Foot Traffic: Part 2

For part 2 of Jay Friedman’s series, dive into the second myth of online advertising. Take it away, Jay. Myth #2: I don’t know enough about my customers to identify them online. Reality: Any business that knows its customers’ names can match results back to digital media. For most retailers, offline data is collected and

Myth: Customers online are only interested in e-commerce shopping
Jay Friedman, COO of Goodway Group
Digital Marketing|Real Estate Marketing|

Connecting a Shopper’s Cyber Footprint to Your Store’s Foot Traffic: Part 3

Do you agree that consumers are online more than ever before? Myth #3: Customers searching online are only interested in e-commerce shopping. Reality: Online advertising is a powerful way to drive consumers to shop in-store. Consumers are online more than ever before, but e-commerce still only represents 7.8% of total US retail sales. Retailers who

Commercial Real Estate Social Media Marketing
Commercial Real Estate|Real Estate Marketing|Thought Leadership|

The Benefits of Social Media for Commercial Real Estate

It is no longer a question of whether or not a commercial real estate company should have an active social media presence. Remember the 90’s when companies realized they needed to build a website? Well, now we’re in 2-0-1-7 and so it is with social media platforms. The benefits far outnumber the negative misconceptions of

infinitee|Press|Real Estate Marketing|

infinitee – The Early Years

In honor of National Women’s Day, this is the story about 2 women, 1 dream and 28 years of success known as infinitee still operating under the same founding partnership today. Here’s to you, Jocelyn and Barb! Enjoy the early years.   How infinitee was Born Barbara McGraw and Jocelyn Smith met during the late 80’s.

500 Harbour Island Branding
Brand Building|infinitee|Multifamily|Real Estate Marketing|

A Branding Story: 500 Harbour Island

Our longstanding client, Gables Residential, brought us a unique opportunity in 2016—brand and market a new residential development on the very last piece of available real estate on Harbour Island in Tampa, Florida. Wow. For those of you unfamiliar with Harbour Island, it has its very own zip code (33602) acting as a sub-district within

Commercial Real Estate|Real Estate Marketing|Thought Leadership|Trends|

What Commercial Developers Need to Know to Attract Companies with a Millennial Workforce

The Pew Research Center marked 2015 as the first year in which millennials made up the largest portion of the workforce, making this demographic group the focus for many real estate commercial developers. Both new and remodeled buildings need to include essential elements and features to attract companies with a Millennial-dominated workforce in order to