INsights: Real Estate Marketing

infinitee CEO Jocelyn Smith
Brand Building|Real Estate Marketing|

ICSC Southeast, Here I Come

It’s almost time for ICSC’s Southeastern Conference in the one and only, Atlanta, Georgia! With just a few days until the event, I wanted to share a little insight on what I will be speaking about at the conference. If you won’t be able to make the event, stay tuned for my upcoming blog series

Avison Young Retail Integrated
Activations|Brand Building|infinitee|Real Estate Marketing|

infinitee Repositions Avison Young Retail Services Brand for ICSC RECon

ATLANTA – May 26, 2016 – infinitee, a full-service strategic marketing agency in Atlanta, GA, was engaged by Avison Young to rebrand their U.S. Retail Services and create an impactful launch at the 2016 ICSC RECon convention in Las Vegas, Nevada this month. Avison Young’s U.S. Retail Services is one of the fastest growing commercial real

Commercial Real Estate|Real Estate Marketing|Thought Leadership|Trends|

The Tech Revolution Affecting the Commercial Real Estate Industry

Recent CRE marketing trends and technological innovations are about to change the way highly data driven, mobile and collaborative, commercial real estate companies do business. Over the past decade, a rise in competition and institutionalization of the real estate asset class has transformed the CRE industry. The shift towards a desire for portfolio visibility, data

infinitee|Mixed-Use|Real Estate Marketing|Thought Leadership|

Atlanta Real Estate Boomers

2015 marks the year of the boomers. No, we’re not talking about population trends; we’re talking about the commercial and retail real estate industry in the greater Atlanta area. Atlanta’s retail market alone is booming, reaching peak statistics since the mid-2000s. The city’s retail occupancy is the highest it has been in seven years, and

Retail Real Estate Outlook 2018
Commercial Real Estate|Real Estate Marketing|Thought Leadership|

A Robust Commercial and Retail Real Estate Outlook for 2015

As we move into second quarter 2015, times are good for the real estate industry. After years of cut backs, companies are hiring once again. Nearly 2.5 million new jobs are predicted, according to ADP Research Institute. Mortgage lenders are underwriting loans and pouring money into value-added opportunities. Commercial real estate investing continues to look

Mixed-Use|Real Estate Marketing|Thought Leadership|

Demand for Mixed-Use Development Spurs Economic Growth

The World Health Organization, recently reported that cities will hold 70 percent of the world’s population by 2050 and people will demand quality urban spaces and services. As current cities expand, urban leaders and city planners continue to embrace the live, work, play communities that spur economic growth, social interactions and quality of life. Connected

Digital Marketing|Multifamily|Real Estate Marketing|Thought Leadership|

The Importance of Social Media and Review Sites For Multi-Family Developers

Developers of multi-family properties understand the importance of social media strategy to effectively communicate with their tenants while addressing comments and posts regarding customer complaints. Today, it is essential to create a strategic, well thought out social media plan to address both tenant likes and dislikes that are posted daily, if not hourly, on various

Real Estate Marketing|Thought Leadership|

Real Estate Trend: Millennials Influence Office Space Design and Functionality

  The millennial generation is influencing design and functionality of office environments. This age group born between 1981 and 2000 represents 38% of the work force. The older age bracket of this group, those in their mid-30’s, are demanding innovative space planning and amenities. Employers need to realize the need to appeal to this demographic

Real Estate Marketing|Trends|

Millennial Trends For Student Housing

With todays ever growing technology and tech savvy students, it only makes sense that student-housing companies take note and accommodate these students in their love for technology. Some new trends are starting to develop in student housing that will have any techy going nuts. Here’s the list. 1. Pay Online Many student-housing companies are shifting from

Mixed-Use|Real Estate Marketing|Trends|

Don’t Get Mixed Up About Mixed-Use

There has been a surge in building mixed-use developments due to a demand for more walkable, all-in-one-place neighborhoods. With the emergence of the newest generation of entrepreneurs and young professionals, studies find these “urbanites” have an increased desire for a more in-town living experience and lifestyle. There are three categories of mixed-use properties: vertical mixed-use