INsights: Senior Living

infinitee|Press|Senior Living|

PEACHTREE HILLS PLACE AND INFINITEE WIN NAHB BEST OF 55+ AWARD

infinitee, a 31-year real estate marketing agency, wins the Silver Award for Best 55+ Integrated Marketing Strategy at the luxury retirement community in Atlanta.

Brand Building|Senior Living|

SOONER STATION: THAT’S THE SPIRIT!

Sooner Station, a first-of-its-kind, alumni-based senior-living community that will connect with mind, body and spirit, gets the premium marketing connection.

Multifamily|Senior Living|Thought Leadership|

BUILDING BALANCE: THE TECH EFFECT & HUMAN TOUCH

While multifamily and senior-living communities increasingly leverage technology, they should always do so in service to customer experience.

Brand Building|infinitee|Press|Senior Living|

infinitee, MedCore Partners & Integral Senior Living to Launch a Spirited Oklahoma Senior Living Community

Roll call! See the details on our latest partnership for Sooner Station, a spirited senior living community for University of Oklahoma alumni.

Activations|Brand Building|Content Development|Digital Marketing|Senior Living|

Senior Living Spotlight: Peachtree Hills Place

Our “INsights: Senior Living” series has doubled-down on the marketing and seniors housing industries with new ideas on integrating technology, strategic perspectives, and branding best practices. This week, we’re wrapping up with a detailed look at this advice in action at Peachtree Hills Place and The Terraces at Peachtree Hills Place (its on-site continuing care residences) in Atlanta, GA.

Recruitment Marketing|Senior Living|Thought Leadership|

How Internal Marketing Can Help Pandemic-Proof Senior Living Communities

Last week, Barb shared paradigm-shifting insights for branding the senior living space. This week read our top tips on using internal marketing to better prepare senior living communities for times of crisis.

Brand Building|Senior Living|Thought Leadership|Trends|

CMO Snapshot: How to Build, Maintain & Elevate a Senior Living Brand

Last week, we examined the myths of marketing to today’s modern seniors. This week our series continues with a snapshot from our CMO, Barbara McGraw, of how to build, maintain and elevate a senior living brand. 

infinitee|Senior Living|Thought Leadership|Trends|

Myth-Busting: the Modern Senior & How to Market to Them

It’s time to completely reinvent the way we market to modern senior citizens. Read on as infinitee examines some assumptions of marketing to aging populations, and how these assumptions need to change, in order to drive real value for this major target audience

infinitee|Senior Living|Thought Leadership|

Senior Living: 6 Tips for Communicating the “New Normal”

Thought Leadership: infinitee shares 6 tips showcasing how your senior living community can confidently communicate and adapt to an ever-changing new normal.

Senior Living|Thought Leadership|

Senior Living: 6 Tips to Avoid Employee Burnout

We hope you enjoy reading our 6 ideas to help senior living communities prevent employee burnout and keep them uplifted during COVID-19.