INsights: Senior Living

Recruitment Marketing|Senior Living|Thought Leadership|Trends|

SENIORS HOUSING STRATEGIES FOR STAFF ATTRACTION & RETENTION

Customized incentives, establishing a stakeholder mentality and, above all else, respect will help senior-living operators counter labor market headwinds.

Senior Living|Thought Leadership|Trends|

THE NEW WAVE IN SENIOR LIVING

Baby Boomers and their active-adult ways are forcing seniors housing developers to up the energy level at their communities.

Senior Living|Thought Leadership|Trends|

Seniors Housing Forecast: Bigger Is Better — And Healthier

Developers are seeing demand for larger residential units, fitness centers and outdoor spaces. Read more about our thoughts on this trend.

infinitee|Press|Senior Living|

PEACHTREE HILLS PLACE AND INFINITEE WIN NAHB BEST OF 55+ AWARD

infinitee, a 31-year real estate marketing agency, wins the Silver Award for Best 55+ Integrated Marketing Strategy at the luxury retirement community in Atlanta.

Brand Building|Senior Living|

SOONER STATION: THAT’S THE SPIRIT!

Sooner Station, a first-of-its-kind, alumni-based senior-living community that will connect with mind, body and spirit, gets the premium marketing connection.

Multifamily|Senior Living|Thought Leadership|

BUILDING BALANCE: THE TECH EFFECT & HUMAN TOUCH

While multifamily and senior-living communities increasingly leverage technology, they should always do so in service to customer experience.

Brand Building|infinitee|Press|Senior Living|

infinitee, MedCore Partners & Integral Senior Living to Launch a Spirited Oklahoma Senior Living Community

Roll call! See the details on our latest partnership for Sooner Station, a spirited senior living community for University of Oklahoma alumni.

Activations|Brand Building|Content Development|Digital Marketing|Senior Living|

Senior Living Spotlight: Peachtree Hills Place

Our “INsights: Senior Living” series has doubled-down on the marketing and seniors housing industries with new ideas on integrating technology, strategic perspectives, and branding best practices. This week, we’re wrapping up with a detailed look at this advice in action at Peachtree Hills Place and The Terraces at Peachtree Hills Place (its on-site continuing care residences) in Atlanta, GA.

Recruitment Marketing|Senior Living|Thought Leadership|

How Internal Marketing Can Help Pandemic-Proof Senior Living Communities

Last week, Barb shared paradigm-shifting insights for branding the senior living space. This week read our top tips on using internal marketing to better prepare senior living communities for times of crisis.

Brand Building|Senior Living|Thought Leadership|Trends|

CMO Snapshot: How to Build, Maintain & Elevate a Senior Living Brand

Last week, we examined the myths of marketing to today’s modern seniors. This week our series continues with a snapshot from our CMO, Barbara McGraw, of how to build, maintain and elevate a senior living brand.