INsights: Retail Marketing

Brand Building|Digital Marketing|infinitee|Mixed-Use|Retail Marketing|

What’s New Along the Boulevard? An Updated Brand for Miramar Beach’s Premier, Mixed-Use Destination, for Starters.

Grand Boulevard, a $500 million, mixed-use lifestyle center, was ready to take its brand image to the next level in 2019. infinitee’s response…. Challenge accepted!

Content Development|infinitee|Retail Marketing|

An Inside Look: Tanger Outlets – One Photoshoot – A Season Worth Of Assets!

In one day, we captured thousands of assets for the Spring/Annual campaign, including images and videos for social media, web, print, direct-to-home TangerStyle Magazine, email marketing, national TV and radio, sales posters, outdoor, point of sale items and so much more.

Retail Marketing|Trends|

2018 Retail Holiday Trends Outlook

Bain & Company is forecasting 4.8% to 5.2% growth in US retail sales this holiday season, which is significantly higher than the 10-year average of 2.9%. Macroeconomic indicators such as increases in total retail growth, low unemployment rates, rising wages and high consumer confidence, indicate this holiday season will send more people shopping. We hope

Digital Marketing|infinitee|Mixed-Use|Retail Marketing|

Client Success Story: ICSC RECon 2018 Lead Generation Campaign

3 Days, 3 Messages, 30,000 Square Feet, and 37,000 Attendees How infinitee Helped Client, Bridgeport Suffolk, Increase Brand Awareness & Generate Leads at ICSC RECon infinitee client, BECO Asset, wanted to increase brand awareness about their new, 70,000 SF mixed-use development, Bridgeport Suffolk, at the ICSC RECon convention in Las Vegas. ICSC RECon is the

Content Development|Digital Marketing|Retail Marketing|

Custom Video Worth Millions of Impressions

Engaged by several retail clients, including Tanger Outlets, Grand Boulevard and Rivers Oaks Shopping Center, infinitee delivers millions of impressions with dynamic video content for digital and commercial advertising use. Each project was approached with unique objectives in mind and highly-tailored storyboards were developed for the videography sequences. Take a look behind the scenes! A

Activations|infinitee|Press|Retail Marketing|

infinitee Client, Grand Boulevard at Sandestin®, wins 2018 ICSC MAXI Silver Award for NOI Enhancement

infinitee client, Grand Boulevard at Sandestin®, wins the International Council of Shopping Centers (ICSC) Silver MAXI Award for NOI Enhancement for its entry titled Community Minded. Events Focused. Sales Oriented. on Sunday, May 20, 2018. Grand Boulevard, a 650,000 SF mixed-use Town Center located in Miramar Beach, Florida, with the help of agency partner, infinitee

shopping center marketing
Retail Marketing|Thought Leadership|

Involving Tenants in Shopping Center Marketing

Shopping center marketing is one of our agency’s largest verticals and a primary component of that, for us, is tenant relations. After all, our marketing efforts are best measured by their sales. We implement a structured communication schedule with all of our shopping center clients’ tenants from weekly to monthly and as needed conversations. Our

Digital Marketing|infinitee|Retail Marketing|

3 Digital Media Campaigns from the Spring Shopping Season You’ll Want to Check Out

We had some of our most successful digital media campaigns ever this past spring and wanted to share the results with you! See the highlights below and click to read the whole story. Grand Boulevard approached infinitee to strategize and execute a 3-month digital campaign to promote its flagship charity event, South Walton Beaches Wine

Retail Marketing|

And that’s a wrap on ICSC RECon 2017!

And that’s a wrap on ICSC RECon 2017! We were large and in charge this year with our sales and social media team working hand in hand to keep the conversation going with prospects and clients on the ground and behind the screens day in and day out of the world’s largest retail real estate convention. If you

Tips From an ICSC First Timer
infinitee|Retail Marketing|Thought Leadership|

10 Tips from an ICSC RECon First Timer

2014 was my first year at ICSC RECon. As a 20-something year old breaking into the retail real estate industry at the largest deal making event of the year, I was grateful to have my boss with me who had 25+ years experience guiding me throughout the entire show. Below are a few tips from me,