INsights: Retail Marketing

Activations|Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

“Hope is Trending” & Other Hot Holiday Tips for Marketers

Learn how COVID changed this holiday season & why it’s good for marketers.

Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

3 Ways Retail Brands Have Adapted to Consumers’ New Buying Behaviors

Consumer behavior is erratic at best. Now, more than ever, companies are wondering how to connect, create and communicate to stay relevant. Learn how two retailers have adapted to changes in consumer behavior and have come out on top of their industries.

Beyond Traditional|Content Development|Digital Marketing|infinitee|Retail Marketing|

TangerStyle Campaign Launches with New “Shoppable” Online Shop the Look Component for Spring

Watch our behind-the scenes video to see what went into this year’s Spring campaign for Tanger Outlets and their new “shoppable” website, digital and print collateral offerings.

Brand Building|Digital Marketing|infinitee|Mixed-Use|Retail Marketing|

What’s New Along the Boulevard? An Updated Brand for Miramar Beach’s Premier, Mixed-Use Destination, for Starters.

Grand Boulevard, a $500 million, mixed-use lifestyle center, was ready to take its brand image to the next level in 2019. infinitee’s response…. Challenge accepted!

Content Development|infinitee|Retail Marketing|

An Inside Look: Tanger Outlets – One Photoshoot – A Season Worth Of Assets!

In one day, we captured thousands of assets for the Spring/Annual campaign, including images and videos for social media, web, print, direct-to-home TangerStyle Magazine, email marketing, national TV and radio, sales posters, outdoor, point of sale items and so much more.

Retail Marketing|Trends|

2018 Retail Holiday Trends Outlook

Bain & Company is forecasting 4.8% to 5.2% growth in US retail sales this holiday season, which is significantly higher than the 10-year average of 2.9%. Macroeconomic indicators such as increases in total retail growth, low unemployment rates, rising wages and high consumer confidence, indicate this holiday season will send more people shopping. We hope

Digital Marketing|infinitee|Mixed-Use|Retail Marketing|

Client Success Story: ICSC RECon 2018 Lead Generation Campaign

3 Days, 3 Messages, 30,000 Square Feet, and 37,000 Attendees How infinitee Helped Client, Bridgeport Suffolk, Increase Brand Awareness & Generate Leads at ICSC RECon infinitee client, BECO Asset, wanted to increase brand awareness about their new, 70,000 SF mixed-use development, Bridgeport Suffolk, at the ICSC RECon convention in Las Vegas. ICSC RECon is the

Content Development|Digital Marketing|Retail Marketing|

Custom Video Worth Millions of Impressions

Engaged by several retail clients, including Tanger Outlets, Grand Boulevard and Rivers Oaks Shopping Center, infinitee delivers millions of impressions with dynamic video content for digital and commercial advertising use. Each project was approached with unique objectives in mind and highly-tailored storyboards were developed for the videography sequences. Take a look behind the scenes! A

Activations|infinitee|Press|Retail Marketing|

infinitee Client, Grand Boulevard at Sandestin®, wins 2018 ICSC MAXI Silver Award for NOI Enhancement

infinitee client, Grand Boulevard at Sandestin®, wins the International Council of Shopping Centers (ICSC) Silver MAXI Award for NOI Enhancement for its entry titled Community Minded. Events Focused. Sales Oriented. on Sunday, May 20, 2018. Grand Boulevard, a 650,000 SF mixed-use Town Center located in Miramar Beach, Florida, with the help of agency partner, infinitee

shopping center marketing
Retail Marketing|Thought Leadership|

Involving Tenants in Shopping Center Marketing

Shopping center marketing is one of our agency’s largest verticals and a primary component of that, for us, is tenant relations. After all, our marketing efforts are best measured by their sales. We implement a structured communication schedule with all of our shopping center clients’ tenants from weekly to monthly and as needed conversations. Our