INsights: Retail Marketing

shopping center marketing
Retail Marketing|Thought Leadership|

Involving Tenants in Shopping Center Marketing

Shopping center marketing is one of our agency’s largest verticals and a primary component of that, for us, is tenant relations. After all, our marketing efforts are best measured by their sales. We implement a structured communication schedule with all of our shopping center clients’ tenants from weekly to monthly and as needed conversations. Our

Digital Marketing|infinitee|Retail Marketing|

3 Digital Media Campaigns from the Spring Shopping Season You’ll Want to Check Out

We had some of our most successful digital media campaigns ever this past spring and wanted to share the results with you! See the highlights below and click to read the whole story. Grand Boulevard approached infinitee to strategize and execute a 3-month digital campaign to promote its flagship charity event, South Walton Beaches Wine

Retail Marketing|

And that’s a wrap on ICSC RECon 2017!

And that’s a wrap on ICSC RECon 2017! We were large and in charge this year with our sales and social media team working hand in hand to keep the conversation going with prospects and clients on the ground and behind the screens day in and day out of the world’s largest retail real estate convention. If you

Tips From an ICSC First Timer
infinitee|Retail Marketing|Thought Leadership|

10 Tips from an ICSC RECon First Timer

2014 was my first year at ICSC RECon. As a 20-something year old breaking into the retail real estate industry at the largest deal making event of the year, I was grateful to have my boss with me who had 25+ years experience guiding me throughout the entire show. Below are a few tips from me,

Benefits to Shopping Center Wifi - Mobile Notifications
Digital Marketing|Retail Marketing|Trends|

2 New Benefits to Shopping Center WiFi

A recent article by Yahoo! Finance has us fired up! There are some seriously cool new benefits to shopping center WiFi that we just have to share. Before we begin, providing complimentary WiFi at your center used to be a courtesy, but now it’s expected. Your shoppers are online even when they’re in-store. So if

One Million Impressions in 30 days Riveroaks
Digital Marketing|infinitee|Retail Marketing|

How to Get 1.29 M Impressions in 30 Days

From April 18-May 18, infinitee was tasked with launching an integrated spring campaign for River Oaks Shopping Center in the heart of Houston, Texas. The number one goal was to increase brand awareness among the local market to targeted shoppers and customers through integrated, digital marketing efforts across multiple platforms and mediums. River Oaks Shopping Center At a

Digital Marketing|infinitee|Retail Marketing|

By the Numbers

Another RECon convention has come to an end and the stats are in about the shopping center industry’s global retail deal making trade show for real estate professionals. Over 36,000 attendees and nearly 1,000 exhibitors spent three days in Las Vegas securing new leases for centers, viewing the latest industry products and services, attending educational

Digital Marketing|Retail Marketing|Thought Leadership|

ICSC RECon 2016: Using Social Media to Your Advantage: Part One

Ahh, it’s that time of year again when the conference heard round the shopping center industry induces panic and preparation in all the major players of the game: RECon. Words often associated: crazy, busy, non-stop, exhaustion, hard to keep up. Sound familiar? I say, bring it on. My agency has been in business for 26

Digital Marketing|Retail Marketing|Thought Leadership|

ICSC RECon 2016: Using Social Media to Your Advantage: Part Two

Welcome back!  Last week we talked about where to engage at ICSC RECon16. You can check that blog here in case you missed it. This week we’re focused on what to post. Content is key in engaging with ICSC’s profiles and followers – how many times have you heard this? It’s even more important when engaging

Digital Marketing|Retail Marketing|Thought Leadership|

ICSC RECon 2016: Using Social Media to Your Advantage: Part Three

Alright, you’ve made it the last part of this series! Today we talk about all about how to manage everything I just spent two weeks discussing – where to engage and what to post on social media at ICSC RECon16. If you’re one of those people that isn’t ready for a personal Twitter, that’s okay –