INsights: Thought Leadership

Content Development|Thought Leadership|

HOW TO CREATE ENGAGING & ACTIONABLE BLOG POSTS

Marketing bloggers can follow these content creation steps for the best chance to generate internal traction and trigger external action.

Brand Building|Thought Leadership|Trends|

COMBATTING ‘DISINTEGRATING BRAND TRUST’ WITH INFLUENCER MARKETING

B2B influencer marketing helps build lasting relationships, improve brand reputation and awareness, and generate new leads.

Retail Marketing|Thought Leadership|Trends|

RETAIL TRENDS: RIDING THE WAVES

Find out more about new trends that retailers should stay on top of to find success in 2023.

Digital Marketing|Thought Leadership|Trends|

BOOST YOUR BRAND’S BOTTOM LINE BY STAYING ON TOP OF DIGITAL MARKETING TRENDS

To keep on the right digital marketing course, a company should keep a close eye on key trends, including collecting more precise personalized user data, creating mobile-first content, especially short video content, and incorporating interactive media into content strategy

Brand Building|Thought Leadership|Trends|

CUSTOMER ENGAGEMENT KEYS AMIDST THE MARKETING MAELSTROM

Effective marketing content must adhere to the tried & true formula: know your audience, pick the right time and place, and then deliver value to that audience.

Thought Leadership|Trends|

COWORKING SPACES IN RETAIL PLACES

The retail-ification of shared workspaces was destined to be in a world of mixed-use development, omnichannel shopping and hybrid work models.

infinitee|Retail Marketing|Thought Leadership|Trends|

OBSTACLES TO AVOID DURING THE ‘RETAIL RESTART’

New ideas and technology, coupled with traditional marketing and branding commitment, will help retailers hurdle the challenges of this new industry stage.

Recruitment Marketing|Thought Leadership|Trends|

MEETING IN THE MIDDLE: PLANNING THE MOST EFFECTIVE RETURN TO THE OFFICE

Navigating labor market dynamics and other variables, many companies rely on hybrid work models to strike the right balance with their RTO approach.

Retail Marketing|Thought Leadership|Trends|

FIVE PREDICTIONS FOR THE RETAIL HOLIDAY SEASON

Omnichannel performance and a widening window of opportunity are two big retail priorities to keep an eye on in fourth quarter.

Thought Leadership|Trends|

THIS MAGIC (OR TRAGIC) MOMENT: CRUCIAL CUSTOMER EXPERIENCE

Make sure your company masters these five customer experience fundamentals to win business and keep customers coming back.