INsights: Thought Leadership

Multifamily|Senior Living|Thought Leadership|

BUILDING BALANCE: THE TECH EFFECT & HUMAN TOUCH

While multifamily and senior-living communities increasingly leverage technology, they should always do so in service to customer experience.

Retail Marketing|Thought Leadership|

THE FUTURE OF RETAIL: A MUTABLE POINT

Retail, the most dynamic property sector, changes again – and always for the better. Read our take on how COVID-19 has affected consumer shopping behaviors.

Retail Marketing|Thought Leadership|Trends|

The 2021 Effect: New Year, New Consumer Habits

Read about how the new year will bring new consumer habits and major opportunities to revamp the way we engage our audiences.

Activations|Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

“Hope is Trending” & Other Hot Holiday Tips for Marketers

Learn how COVID changed this holiday season & why it’s good for marketers.

Recruitment Marketing|Senior Living|Thought Leadership|

How Internal Marketing Can Help Pandemic-Proof Senior Living Communities

Last week, Barb shared paradigm-shifting insights for branding the senior living space. This week read our top tips on using internal marketing to better prepare senior living communities for times of crisis.

Brand Building|Senior Living|Thought Leadership|Trends|

CMO Snapshot: How to Build, Maintain & Elevate a Senior Living Brand

Last week, we examined the myths of marketing to today’s modern seniors. This week our series continues with a snapshot from our CMO, Barbara McGraw, of how to build, maintain and elevate a senior living brand. 

infinitee|Senior Living|Thought Leadership|Trends|

Myth-Busting: the Modern Senior & How to Market to Them

It’s time to completely reinvent the way we market to modern senior citizens. Read on as infinitee examines some assumptions of marketing to aging populations, and how these assumptions need to change, in order to drive real value for this major target audience

Brand Building|Content Development|Thought Leadership|

How to Pivot Your Marketing Best Practices & Reach COVID-Conscious Consumers

As we look toward making a fresh start in 2021, it’s critical that we reevaluate marketing best practices. As we move forward in this new normal, it’s our responsibility as marketers to acknowledge and adapt to the changing needs of our consumers. We share four ways our team is pivoting to build supportive content and strengthen brands.

Content Development|Digital Marketing|Thought Leadership|

Power Play: Why Video in Email is Winning

When done well, incorporating video into your emails can strengthen your brand with just one click. We share our cliff notes view of what you need to know.

Digital Marketing|Thought Leadership|

Perception vs Experience: UX Will Make or Break your 2021 Google Ranking

Google recently announced their 2021 ranking algorithm will include weighted factors that assess the user’s perception, as well as the built-in UX, of every single webpage. These factors will be taken as part of your site’s holistic engagement and ultimately have some deciding impact on how high (or low) your page ranks in search. Read about our top discussions on the announcement and how we foresee blending this into our clients’ strategies.