INsights: Thought Leadership

Activations|Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

“Hope is Trending” & Other Hot Holiday Tips for Marketers

Learn how COVID changed this holiday season & why it’s good for marketers.

Recruitment Marketing|Senior Living|Thought Leadership|

How Internal Marketing Can Help Pandemic-Proof Senior Living Communities

Last week, Barb shared paradigm-shifting insights for branding the senior living space. This week read our top tips on using internal marketing to better prepare senior living communities for times of crisis.

Brand Building|Senior Living|Thought Leadership|Trends|

CMO Snapshot: How to Build, Maintain & Elevate a Senior Living Brand

Last week, we examined the myths of marketing to today’s modern seniors. This week our series continues with a snapshot from our CMO, Barbara McGraw, of how to build, maintain and elevate a senior living brand. 

infinitee|Senior Living|Thought Leadership|Trends|

Myth-Busting: the Modern Senior & How to Market to Them

It’s time to completely reinvent the way we market to modern senior citizens. Read on as infinitee examines some assumptions of marketing to aging populations, and how these assumptions need to change, in order to drive real value for this major target audience

Brand Building|Content Development|Thought Leadership|

How to Pivot Your Marketing Best Practices & Reach COVID-Conscious Consumers

As we look toward making a fresh start in 2021, it’s critical that we reevaluate marketing best practices. As we move forward in this new normal, it’s our responsibility as marketers to acknowledge and adapt to the changing needs of our consumers. We share four ways our team is pivoting to build supportive content and strengthen brands.

Content Development|Digital Marketing|Thought Leadership|

Power Play: Why Video in Email is Winning

When done well, incorporating video into your emails can strengthen your brand with just one click. We share our cliff notes view of what you need to know.

Digital Marketing|Thought Leadership|

Perception vs Experience: UX Will Make or Break your 2021 Google Ranking

Google recently announced their 2021 ranking algorithm will include weighted factors that assess the user’s perception, as well as the built-in UX, of every single webpage. These factors will be taken as part of your site’s holistic engagement and ultimately have some deciding impact on how high (or low) your page ranks in search. Read about our top discussions on the announcement and how we foresee blending this into our clients’ strategies.

Thought Leadership|

Cost & Effect : Why Pandemic Marketing is your New Cash Cow

Why marketing, right now, will make or break your brand and why you shouldn’t cut your marketing budget in times of crisis.

Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

3 Ways Retail Brands Have Adapted to Consumers’ New Buying Behaviors

Consumer behavior is erratic at best. Now, more than ever, companies are wondering how to connect, create and communicate to stay relevant. Learn how two retailers have adapted to changes in consumer behavior and have come out on top of their industries.

Beyond Traditional|Digital Marketing|Thought Leadership|Trends|

2020 Vision — How COVID-19 is Changing Tech for Business

While so much of our daily life feels stuck in neutral, technology development has shifted into overdrive to meet the demands of our “new normal”. From retail to senior living facilities, read about three technology trends our clients are exploring to help minimize contact and maximize customer experience.