INsights: Thought Leadership

Retail Marketing|Thought Leadership|Trends|

THE SUMMER OF CONSUMER CONFIDENCE

Acquiring minds want to go… to restaurants, shops & vacation spots! Read about post-pandemic actions adding up to industry demand for retail & dining.

Retail Marketing|Thought Leadership|Trends|

IN RETAIL MARKETING, THERE’S NO SUBSTITUTE FOR SUBSTANCE

In an industry used to disruption, retailers strive for a deeper connection with their audience. 

Thought Leadership|Trends|

TEAM COMMUNICATION LESSONS LEARNED FROM THE PANDEMIC

While new tech tools get a lot of attention, office teams still must rely on time-tested protocols and enduring values for effective collaboration and synergy in the COVID-19 era.

Commercial Real Estate|Thought Leadership|Trends|

THE CHANGING OFFICE LANDSCAPE

The office sector is adapting to COVID-19 realities, but many changes are in service to a constant, the need for collaboration and personal connection at work.

Multifamily|Senior Living|Thought Leadership|

BUILDING BALANCE: THE TECH EFFECT & HUMAN TOUCH

While multifamily and senior-living communities increasingly leverage technology, they should always do so in service to customer experience.

Retail Marketing|Thought Leadership|

THE FUTURE OF RETAIL: A MUTABLE POINT

Retail, the most dynamic property sector, changes again – and always for the better. Read our take on how COVID-19 has affected consumer shopping behaviors.

Retail Marketing|Thought Leadership|Trends|

The 2021 Effect: New Year, New Consumer Habits

Read about how the new year will bring new consumer habits and major opportunities to revamp the way we engage our audiences.

Activations|Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

“Hope is Trending” & Other Hot Holiday Tips for Marketers

Learn how COVID changed this holiday season & why it’s good for marketers.

Recruitment Marketing|Senior Living|Thought Leadership|

How Internal Marketing Can Help Pandemic-Proof Senior Living Communities

Last week, Barb shared paradigm-shifting insights for branding the senior living space. This week read our top tips on using internal marketing to better prepare senior living communities for times of crisis.

Brand Building|Senior Living|Thought Leadership|Trends|

CMO Snapshot: How to Build, Maintain & Elevate a Senior Living Brand

Last week, we examined the myths of marketing to today’s modern seniors. This week our series continues with a snapshot from our CMO, Barbara McGraw, of how to build, maintain and elevate a senior living brand.