INsights: Trends

Retail Marketing|Thought Leadership|Trends|

THE SUMMER OF CONSUMER CONFIDENCE

Acquiring minds want to go… to restaurants, shops & vacation spots! Read about post-pandemic actions adding up to industry demand for retail & dining.

Retail Marketing|Thought Leadership|Trends|

IN RETAIL MARKETING, THERE’S NO SUBSTITUTE FOR SUBSTANCE

In an industry used to disruption, retailers strive for a deeper connection with their audience. 

Thought Leadership|Trends|

TEAM COMMUNICATION LESSONS LEARNED FROM THE PANDEMIC

While new tech tools get a lot of attention, office teams still must rely on time-tested protocols and enduring values for effective collaboration and synergy in the COVID-19 era.

Commercial Real Estate|Thought Leadership|Trends|

THE CHANGING OFFICE LANDSCAPE

The office sector is adapting to COVID-19 realities, but many changes are in service to a constant, the need for collaboration and personal connection at work.

Retail Marketing|Thought Leadership|Trends|

The 2021 Effect: New Year, New Consumer Habits

Read about how the new year will bring new consumer habits and major opportunities to revamp the way we engage our audiences.

Activations|Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

“Hope is Trending” & Other Hot Holiday Tips for Marketers

Learn how COVID changed this holiday season & why it’s good for marketers.

Brand Building|Senior Living|Thought Leadership|Trends|

CMO Snapshot: How to Build, Maintain & Elevate a Senior Living Brand

Last week, we examined the myths of marketing to today’s modern seniors. This week our series continues with a snapshot from our CMO, Barbara McGraw, of how to build, maintain and elevate a senior living brand. 

infinitee|Senior Living|Thought Leadership|Trends|

Myth-Busting: the Modern Senior & How to Market to Them

It’s time to completely reinvent the way we market to modern senior citizens. Read on as infinitee examines some assumptions of marketing to aging populations, and how these assumptions need to change, in order to drive real value for this major target audience

Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

3 Ways Retail Brands Have Adapted to Consumers’ New Buying Behaviors

Consumer behavior is erratic at best. Now, more than ever, companies are wondering how to connect, create and communicate to stay relevant. Learn how two retailers have adapted to changes in consumer behavior and have come out on top of their industries.

Beyond Traditional|Digital Marketing|Thought Leadership|Trends|

2020 Vision — How COVID-19 is Changing Tech for Business

While so much of our daily life feels stuck in neutral, technology development has shifted into overdrive to meet the demands of our “new normal”. From retail to senior living facilities, read about three technology trends our clients are exploring to help minimize contact and maximize customer experience.