INsights: Trends

Activations|Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

“Hope is Trending” & Other Hot Holiday Tips for Marketers

Learn how COVID changed this holiday season & why it’s good for marketers.

Brand Building|Senior Living|Thought Leadership|Trends|

CMO Snapshot: How to Build, Maintain & Elevate a Senior Living Brand

Last week, we examined the myths of marketing to today’s modern seniors. This week our series continues with a snapshot from our CMO, Barbara McGraw, of how to build, maintain and elevate a senior living brand. 

infinitee|Senior Living|Thought Leadership|Trends|

Myth-Busting: the Modern Senior & How to Market to Them

It’s time to completely reinvent the way we market to modern senior citizens. Read on as infinitee examines some assumptions of marketing to aging populations, and how these assumptions need to change, in order to drive real value for this major target audience

Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

3 Ways Retail Brands Have Adapted to Consumers’ New Buying Behaviors

Consumer behavior is erratic at best. Now, more than ever, companies are wondering how to connect, create and communicate to stay relevant. Learn how two retailers have adapted to changes in consumer behavior and have come out on top of their industries.

Beyond Traditional|Digital Marketing|Thought Leadership|Trends|

2020 Vision — How COVID-19 is Changing Tech for Business

While so much of our daily life feels stuck in neutral, technology development has shifted into overdrive to meet the demands of our “new normal”. From retail to senior living facilities, read about three technology trends our clients are exploring to help minimize contact and maximize customer experience.

Real Estate Marketing|Thought Leadership|Trends|

4 Tips for Navigating Social Media During COVID-19

Here are 4 tips that we’re seeing and have found to be the most engaging, impactful and effective so far for navigating social media during COVID-19.

Trends|

Pantone’s 2020 Color of the Year and What it Means to Marketers

infinitee looks to Pantone’s 2020 Color of the Year for inspiration in marketing, branding and creative concepts across all verticals of business.

infinitee|Trends|

Our Favorite Things | Holiday Gifts Inspired by infinitee

With the Holidays upon us, we’ve put together a few of some of our team’s favorite gift giving items this Holiday Season. Happy Shopping and Happy Holidays!

Digital Marketing|Trends|

Brace for Impact | Part 1 of 4: Facebook Advertising Trends – First-Party Data

It hasn’t been long since Facebook was under fire for privacy issues and under even more pressure to do something about it. New policies, adjustments and settings have impacted, and continue to impact, advertisers just as much as users. Advertisers are facing an ever-changing landscape as Facebook continues to roll out new regulations, placements, and

Digital Marketing|Trends|

Brace for Impact | Part 2 of 4: Facebook Advertising Trends – Special Category Advertisers

Last week we discussed First-Party Data as our first trend in Facebook Advertising. Click here in case you missed it. This week we dive into another trend that several of our clients (and maybe you) fall into – Special Category Advertisers – and what this means for your social campaigns. Trend #2: Special Category Advertisers