infinitee Celebrates 25 Years of Marketing Brilliance

This year marks a milestone for infinitee. Twenty-five years ago, we opened our doors for business and never looked back. From inspirational clients to aspirational team members, this year was a year of celebration, and celebrate we did.

Jocelyn Smith and Barb McGraw started infinitee in 1989 and they are still the sole owners of the agency today. To commemorate this incredible statistic of the women-owned business for 25 years, infinitee launched a Thunderclap social media campaign spreading awareness and encouragement of women-run workplaces industry wide. Supported by over 100 unique followers and reaching over 100,000 people social media wide, we achieved our awareness goals with key engagement from profiles like Monica Pearson and She’s Her Own CEO, while also building awareness for Dress For Success Atlanta.

infinitee’s partnership with Dress For Success Atlanta defined our giveback efforts not only with the Thunderclap campaign, but also in attendance of their Little Black Dress event with a sponsored auction item and team attendance. The strategic decision to leverage infinitee’s 25th anniversary to build awareness for a non profit that encourages exactly what Jocelyn and Barb set out to achieve really brought the anniversary full circle.

As noted, 25 years of success could not be achieved without the great team infinitee has in place. Giving back to the community was complimented by giving back to the employees. The entire office at Lenox Towers underwent significant renovations to increase the look and feel of the office where infinitee employees spend so much time in dedication to their clients. From new floors, paint, custom furniture and more, the office is ready to welcome employees and clients – old and new. Completing the celebration, Jocelyn and Barb hosted an Employee Appreciation Party in the upgraded offices to commemorate their years of success.

infinitee office_conference room

infinitee office_hallway

infinitee office_party decor

Jocelyn Smith and Barb McGraw

Jocelyn Smith and family

infinitee_Marcia, Janet and Briana

Barb McGraw and designers

“We are only as good as our people, and for that, we cannot thank each of you enough.” – stated Barb McGraw, CMO infinitee during the celebration.

25 years in the advertising and marketing business is a success in itself, but 25 years with the same partnership is uniquely historical and rare. To learn more about infinitee’s history, click here to see our interactive timeline.

 

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Miramar Beach, Florida

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650,000 square feet of existing specialty retail and signature restaurants, 170,000 square feet of existing Class A office space, 509 existing and planned full and select service hotel rooms and suites, 500 planned luxury residential units

Flagship Tenants: Publix, Anthropologie, Pottery Barn, Kinnucan’s Specialty Outfitter, Emeril’s Coastal Italian, New Vision Boulevard 10 Theatre

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Tanger 2017 Campaign

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Operate and own a portfolio of 43 upscale outlet shopping centers located in 22 states coast to coast and in Canada

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Over 800 wines, celebrity winemakers, chefs, craft beer brewmasters and special guests

Performances by Nashville singer/songwriters and first-class wine and food seminars led by special guests

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23-acre open-air shopping center with over 45 brand name stores, local boutiques and restaurants

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Chicago, Illinois

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Hill Partners

AT A GLANCE

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23-acre open-air shopping center with over 45 brand name stores, local boutiques and restaurants

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Contemporary luxury high-rise community managed by Gables Residential.

1, 2, 3 and penthouse apartment homes featuring oversized windows, balconies, and extensive terraces.

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Avison Young Client Grid

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