infinitee Celebrates Social Media

1 department, 1 year, 1 proprietary approach, over 10 clients and more than 100 projects. Social media at infinitee exploded in 2014. In just one year, infinitee has created and maintains a significant role in our client’s social media stories, providing multiple services across numerous successful partnerships. infinitee’s social media services have quickly evolved to include the following:

      • Social Media Brand Audits and Competitor Analysis
      • Social7 Social Media Strategy Plans
      • Platform Development
      • Content Campaigns
      • Contests and Sweepstakes
      • Social Media Management
      • Social Media Paid Promotion
      • Analytics and Reporting
      • Social Media Graphic Design
      • Crisis Management Plans
      • Social Media Policies & Guidelines

Social 7

Step 1 at infinitee included developing a proprietary and trademarked strategic approach toward social media strategy, better known as Social 7. This strategic, 7-step approach streamlines a client’s social media strategy for any industry through a process of recommendations and tools customized and tailored to meet individual goals, objectives and needs. From a brand audit to platform and content analysis, promotion and outreach tactics, as well as analytics and long-term strategies, we deliver a plan that provides solid and thorough tactics to initiate and remain cutting edge in the social media marketplace. To learn more about Social 7, click here: [link to download PDF]

In celebration of infinitee’s 2014 social media successes, it is our pleasure to highlight some of our most recent work:

Buckhead Atlanta

 

Social Media Buckhead Atlanta

As the agency of record, infinitee proposed a social media presence to parallel and support Buckhead Atlanta’s market position as the premier mixed-use destination for luxury shopping, dining and dwelling in the Southeast. This initiated two social media marketing strategies and executions based on Social 7 – one encompassing retail, restaurants and events, and the other encompassing The Residence, luxury apartment community. The results included separate yet integrated social media presences for Buckhead Atlanta, as well as The Residence to meet targeted consumer and leasing objectives with the following key metrics in first 3 months of activity:

      • Buckhead Atlanta
        • Nearly 3,000 unique likes
        • 7,000 visits
        • Over 1.2 million in organic reach
        • Nearly 100,000 in paid reach on Facebook alone
      • The Residence Buckhead Atlanta
      • Over 1,600 unique likes
      • Nearly 12,000 in organic reach
      • Over 46,000 in paid reach

 

South Walton Beaches Wine & Food Festival

 

Social Media South Walton

The SoWal Wine Fest first came on board with infinitee in early 2013 with an original three-tiered media strategy. In 2014, we needed to elevate the event with ticket sales, charity proceeds, local and national engagement and increased attendance. infinitee revised the three-tiered media strategy with significant emphasis on social media initiatives including management, implementation and engagement tactics across existing social platforms integrated with other digital media efforts. Results exceed expectations and goals of ticket sales, engagement and social media presence including:

      • Social media engagement with many celebrities and large sponsors, including Chef Emeril Lagasse, Jeff Foxworthy, Boukou Groove, Wine Enthusiast Magazine and many more
      • 4,754 Facebook Followers, (increased 4% / 6 mo.)
      • 587 Facebook Comments
      • 969 Twitter Followers, (increased 49% / 6 mo.)
      • 12,719 Pinterest Impressions, (increased 176% / 6 mo.)
      • 300,000+ unique engagements on Facebook alone

Tanger Outlets: Tanger Style Maker

 

Social Media Tanger Outlets

With a partnership of over 18 years, it was time for infinitee to take Tanger Outlets’ digital and social activity to new heights. We established a persona to be leveraged across social media initiatives serving as a relatable style reference and liason between Tanger Outlets and its core shopper. This created a supplementary year-round presence for Tanger Outlets in the social community, offered a style authority for shoppers to connect with, increased retail promotional opportunities and more. Results within the first year as follows:

      • 13,036 Twitter followers (increase of 1 – 3% growth per month)
      • 11,889 Total Facebook interactions for Style Maker only (comments, likes, shares)
        • Tanger Style Maker Facebook posts steadily increased total interactions by 183%
      • 11 YouTube videos uploaded garnering approximately 2,582 views (does not include tangeroutlets.com views)
      • 1,747 new Instagram followers for a total of 4,451 followers (an increase of 67%)
      • 1,189 Pinterest followers with 866 Pins
        • 126% increase in number of pins and 674 new repins in less than 3 months
      • 19,908 Blog views with 85 average views per day
        • 2/3 of these views are from unique visitors

It has truly been a pleasure serving the social media community among our many great clients and we are proud to share our success stories with our colleagues. Should you wish to increase your social media activity, contact Chelsea today.

Accesso Client Grid

AT A GLANCE

Hallandale Beach, FL

Accesso, with offices in 10 metropolitan offices across the US, is a full-service, vertically-integrated commercial real estate investment manager, owner, and operator. In 2019, they celebrate 15 years in business with $3 billion in assets and the management of 15 million square feet of commercial office space.

Partner since 2018

Hines

AT A GLANCE

Atlanta, Georgia

Owned by Hines, Atlantic Station offers the best of Midtown Atlanta with shopping in 30+ stores, 17 dining choices, the Southeast’s largest Regal Cinemas theater as well as year-round neighborhood and regional events.

Partner since 2016

The Avenue Murfreesboro

AT A GLANCE

Murfreesboro, Tennessee

Need new copy here

Partner since 2013

AT A GLANCE

Miramar Beach, Florida

Owned by Howard Group and Merchant’s Retail Partners

$500 million lifestyle Town Center

650,000 square feet of existing specialty retail and signature restaurants, 170,000 square feet of existing Class A office space, 509 existing and planned full and select service hotel rooms and suites, 500 planned luxury residential units

Flagship Tenants: Publix, Anthropologie, Pottery Barn, Kinnucan’s Specialty Outfitter, Emeril’s Coastal Italian, New Vision Boulevard 10 Theatre

Partner since 2000

 

AT A GLANCE

Atlanta, Georgia

Founded in 2011

National real estate investment manager focused on the U.S. rental housing sector

Invested over $2 billion across more than 23,000 conventional multifamily and purpose-built student housing units located in the South, Southeast and Midwest markets

Disciplined investment approach providing private investors with a fully transparent real estate portfolio

Partner since 2017

 The Bellamy Milledgeville

AT A GLANCE

Atlanta, Georgia

Property management company specializing in student housing and conventional apartment communities throughout secondary markets in the southeast

Build “resort style” student housing properties with an emphasis on technology and safety

15 properties across 6 states

Partner since 2017

Tanger Fall Campaign

AT A GLANCE

Greensboro, North Carolina

Tanger Factory Outlet Centers, Inc. is a is a publicly-traded REIT with more than 36 years of experience in the outlet industry

Operate and own a portfolio of 43 upscale outlet shopping centers located in 22 states coast to coast and in Canada

The portfolio totals approximately 14.8 million square feet and leases to over 3,100 stores operated by more than 500 different brand name companies

Attracts more than 188 million shoppers annually

Partner since 1997

Tanger 2017 Campaign

AT A GLANCE

Greensboro, North Carolina

Tanger Factory Outlet Centers, Inc. is a publicly-traded REIT with more than 36 years of experience in the outlet industry

Operate and own a portfolio of 43 upscale outlet shopping centers located in 22 states coast to coast and in Canada

The portfolio totals approximately 14.8 million square feet and leases to over 3,100 stores operated by more than 500 different brand name companies

Attracts more than 188 million shoppers annually

Partner since 1997

AT A GLANCE

Atlanta, Georgia

Founded in 1992

Real estate development firm specializing in urban retail mixed-use supercenters

Major developments in Atlanta, Denver, Florida, South Carolina, and Canada

Committed to enhancing neighborhoods and communities by investing in what are often considered marginal or transitional areas

Partner since 2015

Stafford Properties

AT A GLANCE

Tifton, Georgia

Commercial real estate firm focused on retail and hospitality industries operating in three divisions: Management, Development and Investment

Renowned for its core values of entrepreneurial spirit, work-life balance, doing what is right, valuing the team, and giving and expecting respect

Property holdings include 1.7M square feet of retail and office properties in the Southeast with an average occupancy rate of 95%

Partner since 2016

South Walton Food & Wine Festival

AT A GLANCE

Miramar Beach, Florida

Founded in 2013

Over 800 wines, celebrity winemakers, chefs, craft beer brewmasters and special guests

Performances by Nashville singer/songwriters and first-class wine and food seminars led by special guests

Benefits Destin Charity Wine Auction (DCWAF), supporting children’s charities in Northwest Florida

Partner since 2013

River Oaks Shopping Center

AT A GLANCE

Houston, Texas

322,000 square foot center owned and managed by Weingarten Realty REIT

One of Houston’s most prestigious and historic specialty centers offering a wide variety of national retailers, upscale restaurants and unique local retailers

Serves some of Houston’s most affluent neighborhoods

Key tenants: Kroger, White House | Black Market, , Ryde, Brasserie 19, J. McLaughlin, Hemline, River Oaks Theatre

Partner since 2015

AT A GLANCE

Houston, Texas

Founded in 1954

Commercial real estate firm offering a spectrum of services including property and facility management, leasing, marketing, development, investment sale, construction management and engineering

Strategic presence in 30 markets serving over 20,000 tenants every day

Lease and manage over 190 million square feet

Total portfolio value of over $35 billion

Partner since 2007

Promenade at Coconut Creek

AT A GLANCE

Coconut Creek, Florida

Developed in 2008 and acquired by Hill Partners, Inc. in 2016 when it became a LEED pre-certified development

23-acre open-air shopping center with over 45 brand name stores, local boutiques and restaurants

250,000 total SF encompassing retail, restaurant and class-A office space

Serves 742,000 people within a 5-mile radius

Partner since 2016

New Market Properties

AT A GLANCE

Atlanta, Georgia

Owns and operates 36 grocery-anchored shopping centers across seven states in the Southeast

Wholly-owned indirect subsidiary of Preferred Apartment Communities, Inc. (NYSE: APTS)

Targets centers that have market dominant grocery anchors that maintain a #1 or #2 market share in that particular market

Partner since 2016

Milagros Jewelry

AT A GLANCE

Chicago, Illinois

Non-profit company that works on behalf of Casa Hogar, a home for 120 abused, abandoned and indigent girls, ages 3-21 years, in Jalapa, Guatemala

Gracia Entrepreneur Training Program (G.E.T.) provides opportunities and resources needed to actualize economic empowerment, self-confidence, business skills, relationship and communication expertise to create a permanent shift in the way the girls of Casa Hogar think about each other and their future

Milagros is the product arm of G.E.T. where the girls earn income through one-of-a-kind jewelry sales made of 99.9% pure silver and precious stones handcrafted and sold by the girls themselves

Partner since 2017

Hill Partners

AT A GLANCE

Coconut Creek, Florida

Developed in 2008 and acquired by Hill Partners, Inc. in 2016 when it became a LEED pre-certified development

23-acre open-air shopping center with over 45 brand name stores, local boutiques and restaurants

250,000 total SF encompassing retail, restaurant and class-A office space

Serves 742,000 people within a 5-mile radius

Partner since 2016

Harbour Island

AT A GLANCE

Tampa, Florida

21-story contemporary luxury high-rise multifamily building managed by Gables Residential

Studio, 1 and 2 bedroom apartment homes and townhomes featuring granite countertops, stainless appliances, keyless entry and more

Best-in-class amenities, top-notch security, outdoor amenity deck with bocci court and infinity edge pool, fitness center, spa and treatment rooms, and more

Partner since 2014

Geyer Morris

AT A GLANCE

Atlanta, Georgia

Privately-held commercial real estate development firm

Developed over 10 million square feet of commercial real estate across 8 states

Currently have over 2.5 million square feet in development pipeline

Partner since 2016

Genesis Industrial Group

AT A GLANCE

Manhattan, New York

Privately held energy and infrastructure company with offices in New York, Houston, Texas and Portland, Maine

Family energy business comprised of wealth development knowledge and experience in the energy sector with an investment committee that affords the ability to move quickly

Operated, invested and advised on the acquisition of over $1.5B worth of energy, infrastructure and wastewater assets

Partner since 2017

Gables Columbus Center

AT A GLANCE

Coral Gables, Florida

Contemporary luxury high-rise community managed by Gables Residential.

1, 2, 3 and penthouse apartment homes featuring oversized windows, balconies, and extensive terraces.

Best in class amenities including concierge service, fitness center, penthouse lounge, pool & terrace, electronic vehicle charging stations and more.

Partner since 2014

AT A GLANCE

Miramar Beach, Florida

Owned by Howard Group

$500 million lifestyle Town Center

650,000 square feet of existing specialty retail and signature restaurants, 170,000 square feet of existing Class-A office space, 625 existing and planned full and select service hotel rooms and suites, 500 planned luxury residential units

Flagship Tenants: Publix, Anthropologie, Pottery Barn, Kinnucan’s, Emeril’s Coastal Italian, New Vision Boulevard 10 Theatre

Partner since 2000

Avison Young Client Grid

AT A GLANCE

Toronto, Canada

Founded in 1978

Fastest-growing commercial real estate services firm in the world comprised of 2,200 real estate professionals in 77 offices

Provide value-added, client-centric investment sales, leasing, advisory, management, financing and mortgage placement services to owners and occupiers of office, retail, industrial and multi-family properties

Partner since 2016

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