infinitee Celebrates Social Media

Digital Marketing|Retail Marketing|
Social media at infinitee exploded in 2014

1 department, 1 year, 1 proprietary approach, over 10 clients and more than 100 projects. Social media at infinitee exploded in 2014. In just one year, infinitee has created and maintains a significant role in our client’s social media stories, providing multiple services across numerous successful partnerships. infinitee’s social media services have quickly evolved to include the following:

      • Social Media Brand Audits and Competitor Analysis
      • Social7 Social Media Strategy Plans
      • Platform Development
      • Content Campaigns
      • Contests and Sweepstakes
      • Social Media Management
      • Social Media Paid Promotion
      • Analytics and Reporting
      • Social Media Graphic Design
      • Crisis Management Plans
      • Social Media Policies & Guidelines

Social 7

Step 1 at infinitee included developing a proprietary and trademarked strategic approach toward social media strategy, better known as Social 7. This strategic, 7-step approach streamlines a client’s social media strategy for any industry through a process of recommendations and tools customized and tailored to meet individual goals, objectives and needs. From a brand audit to platform and content analysis, promotion and outreach tactics, as well as analytics and long-term strategies, we deliver a plan that provides solid and thorough tactics to initiate and remain cutting edge in the social media marketplace. To learn more about Social 7, click here: [link to download PDF]

In celebration of infinitee’s 2014 social media successes, it is our pleasure to highlight some of our most recent work:

Buckhead Atlanta


Social Media Buckhead Atlanta

As the agency of record, infinitee proposed a social media presence to parallel and support Buckhead Atlanta’s market position as the premier mixed-use destination for luxury shopping, dining and dwelling in the Southeast. This initiated two social media marketing strategies and executions based on Social 7 – one encompassing retail, restaurants and events, and the other encompassing The Residence, luxury apartment community. The results included separate yet integrated social media presences for Buckhead Atlanta, as well as The Residence to meet targeted consumer and leasing objectives with the following key metrics in first 3 months of activity:

      • Buckhead Atlanta
        • Nearly 3,000 unique likes
        • 7,000 visits
        • Over 1.2 million in organic reach
        • Nearly 100,000 in paid reach on Facebook alone
      • The Residence Buckhead Atlanta
      • Over 1,600 unique likes
      • Nearly 12,000 in organic reach
      • Over 46,000 in paid reach


South Walton Beaches Wine & Food Festival


Social Media South Walton

The SoWal Wine Fest first came on board with infinitee in early 2013 with an original three-tiered media strategy. In 2014, we needed to elevate the event with ticket sales, charity proceeds, local and national engagement and increased attendance. infinitee revised the three-tiered media strategy with significant emphasis on social media initiatives including management, implementation and engagement tactics across existing social platforms integrated with other digital media efforts. Results exceed expectations and goals of ticket sales, engagement and social media presence including:

      • Social media engagement with many celebrities and large sponsors, including Chef Emeril Lagasse, Jeff Foxworthy, Boukou Groove, Wine Enthusiast Magazine and many more
      • 4,754 Facebook Followers, (increased 4% / 6 mo.)
      • 587 Facebook Comments
      • 969 Twitter Followers, (increased 49% / 6 mo.)
      • 12,719 Pinterest Impressions, (increased 176% / 6 mo.)
      • 300,000+ unique engagements on Facebook alone

Tanger Outlets: Tanger Style Maker


Social Media Tanger Outlets

With a partnership of over 18 years, it was time for infinitee to take Tanger Outlets’ digital and social activity to new heights. We established a persona to be leveraged across social media initiatives serving as a relatable style reference and liason between Tanger Outlets and its core shopper. This created a supplementary year-round presence for Tanger Outlets in the social community, offered a style authority for shoppers to connect with, increased retail promotional opportunities and more. Results within the first year as follows:

      • 13,036 Twitter followers (increase of 1 – 3% growth per month)
      • 11,889 Total Facebook interactions for Style Maker only (comments, likes, shares)
        • Tanger Style Maker Facebook posts steadily increased total interactions by 183%
      • 11 YouTube videos uploaded garnering approximately 2,582 views (does not include views)
      • 1,747 new Instagram followers for a total of 4,451 followers (an increase of 67%)
      • 1,189 Pinterest followers with 866 Pins
        • 126% increase in number of pins and 674 new repins in less than 3 months
      • 19,908 Blog views with 85 average views per day
        • 2/3 of these views are from unique visitors

It has truly been a pleasure serving the social media community among our many great clients and we are proud to share our success stories with our colleagues. Should you wish to increase your social media activity, contact Chelsea today.


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