infinitee Hires a New Art Director

infinitee|Press|

What’s in a name? In China Wall, there’s a ton of vision, creativity, passion and positivity. infinitee’s new Art Director brings a strong range of experiences to the company and an impressive ability to combine photography and graphic design for maximum impact. 

Creating visual elements that thousands of people see daily is really cool,” China said. “Most don’t even consider the effort that goes into creating those. I enjoy working on a variety of projects and pride myself on being able to achieve aesthetics appropriate to each one.

China began her career in print media, shooting primarily food photography and working with the design team to create compelling and narrative advertorials for a bi-monthly magazine. Moving on to advertising, she found a passion for art direction and branding design, going on to work with several internationally recognized companies, primarily in the pet pharma sector. China’s professional path has taken her from New Mexico to Georgia, Kansas, Colorado, and back to Georgia.

Coordinating with infinitee’s brand directors, China is responsible for the overall visual aspects of many of the company’s advertising and media campaigns elevating brand designs and cultivating a creative advocate approach for clients.

China not only brings quality artistic and people skills to our company, she has also demonstrated a wonderful ability to stretch out of her comfort zone to learn about and serve new industries,” said Barbara McGraw, Co-Founder and CMO of infinitee. “That combination of keen insight into a brand and broad business vision is a great thing to have on our team.”

China earned her Bachelor of Fine Arts degree in photography, with a minor in graphic design, from Savannah College of Art & Design. When not creating splendid visual designs for leading brands at infinitee, she enjoys making ceramics on the pottery wheel, cycling indoors, hiking and kayaking with family, and especially spending time with her 3-year-old son.

 

About infinitee

infinitee is IN. INto advertising. INto problem-solving. INto creativity. For over 30 years, infinitee’s expertise has been invaluable to many national and regional real estate, healthcare and B2B brands. The agency specializes in branding, marketing, strategy, print and digital media, video and photography. Balancing strategy and creativity, building brand equity and driving sales is what infinitee is all about. Call 404-231-3481, x119 to speak with Jocelyn Smith, Founder & CEO.

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