infinitee Hires a New Senior Brand Manager


Lauren Woods knows how to go big. infinitee’s new Senior Brand Manager has produced content for several Fortune 100 companies. She’s traveled the world – her goal is to visit all seven continents – and lived from Atlanta to Seattle and Arizona to D.C. She’s had big inspiration, too.

“Media, marketing and advertising are in my blood,” Lauren said. “My family has been in the industry my whole life, so it was just a matter of time before I made the move myself.

Lauren began her career in corporate event planning before moving into live production. She has produced creative content all around the world, including trade shows, product launches, concerts, live broadcasts, groundbreaking ceremonies, developer conferences, sponsorship activations and sales incentive programs. Past clients include GE, Samsung, The Coca-Cola Company, The Home Depot, Cox Enterprises, Oracle, Cisco and BlackBerry.

Lauren will be working closely with infinitee’s team, assisting in strategic planning and driving the execution of client projects in their entirety, from research and development to branding and activation. Her attention to detail and very strong live production skills will enable clients to share their stories in a highly compelling and ultimately very successful way.

“Lauren’s impressive experience, combined with her passion and thoughtfulness, makes her a perfect fit for infinitee,” said Jocelyn Smith, Co-Founder and CEO of infinitee. “We can’t wait to see where her big ideas take us and our clients.”

Lauren earned her joint bachelor’s degree in sociology and business administration with a specialization in apparel merchandising from Auburn University. When not creatively building and maintaining brands at infinitee — or developing an extremely successful Airbnb business over the last three years — she enjoys spending time on home improvement projects, gardening and cooking, and improving her golf skills.

About infinitee

infinitee is IN. INto advertising. INto problem-solving. INto creativity. For over 30 years, infinitee’s expertise has been invaluable to many national and regional real estate, healthcare and B2B brands. The agency specializes in branding, marketing, strategy, print and digital media, video and photography. Balancing strategy and creativity, building brand equity and driving sales is what infinitee is all about. Call 404-231-3481, x119 to speak with Jocelyn Smith, Founder & CEO.


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