infinitee Repositions Avison Young Retail Services Brand for ICSC RECon

Activations|Brand Building|infinitee|Real Estate Marketing|
Avison Young Retail Integrated

ATLANTA – May 26, 2016 – infinitee, a full-service strategic marketing agency in Atlanta, GA, was engaged by Avison Young to rebrand their U.S. Retail Services and create an impactful launch at the 2016 ICSC RECon convention in Las Vegas, Nevada this month. Avison Young’s U.S. Retail Services is one of the fastest growing commercial real estate firms in the nation and the International Conference of Shopping Centers trade show provided the perfect opportunity to showcase their growth.

To highlight the new look and feel of Avison Young’s U.S. Retail Services, infinitee utilized strategic content and powerful visuals to create a capabilities brochure to serve as Avison Young’s primary marketing collateral for leasing and business development at the industry conference. The powerful visuals were applied to trade show graphics, email marketing, print ads, digital components and website. By conveying the company as a dynamic, modern ensemble of retail real estate experts, infinitee created a strong brand presence for Avison Young at this year’s largest retail leasing trade show.

We are thrilled to have had the opportunity to reposition this exceptional principally owned team of Avison Young retail real estate experts.” – Barbara McGraw, Founder & CMO, infinitee

The International Conference of Shopping Centers (ICSC) is the global trade association of the shopping center industry and has more than 70,000 members in over 100 countries including shopping center owners, developers, managers, investors, retailers, brokers, academics, and public officials. With over 36,000 attendees and 1,000 exhibitors, RECon is the global convention for the shopping center industry.

For more information about infinitee, call Managing Partner, Jocelyn Smith, and (404) 231-3481, visit, or find us on Facebook.

About infinitee

infinitee is a full-service marketing and advertising agency that understands how to improve brands, communications and customer experiences. With a focus in real estate for the past 26 years, its strategic and creative solutions build brand equity and drive sales for companies across the country. infinitee’s expertise has proven invaluable to national and southeast regional brands wishing to strengthen and grow their bottom line, including: OliverMcMillan, Cousins Properties, Hines, PM Realty Group, Tanger Outlets, Craig Realty Group, Lennar Commercial and Banyan Street Capital. Through all facets of advertising, collateral, digital media, and brand strategy, infinitee creates award-winning marketing and innovative communications.


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