In honor of National Women’s Day, this is the story about 2 women, 1 dream and 28 years of success known as infinitee still operating under the same founding partnership today. Here’s to you, Jocelyn and Barb! Enjoy the early years.
How infinitee was Born
Barbara McGraw and Jocelyn Smith met during the late 80’s. Jocelyn was Vice President of Sales at 3 Score, the largest direct marketing agency in the southeast. After 7 years with the agency, Jocelyn established a new division at the agency specializing in shopping center direct marketing and catalog production. Barbara was a Regional Marketing Manager for The Rouse Company and became a client of Jocelyn’s. After working together for a couple of years, they became friends and when the shopping center division grew, Jocelyn convinced Barbara to join the agency as the VP of Marketing for the division.
3 Score was soon sold to a larger conglomerate called CadmusCom and a new direction for the vision of the agency ended in the elimination of the shopping center division. Barbara and Jocelyn approached several of their long standing clients and asked if they would continue to work one on one with them if they started their own full service advertising and marketing agency dedicated to the industry. Three clients said yes and in December 1989, they opened their doors. Hello, infinitee! With a $25K investment, one employee, two typewriters, three phones, a shared office space, copier and fax machine they began their quest to become a well-known Atlanta real estate advertising firm.
28 years of Making Real Estate Marketing History
Jocelyn and Barb sublet their first office in the Atlanta Financial Center in 1989 from MuCulloch+Company, a media services company that had represented Barb while she was with The Rouse Company. In the first year, Kelly Nation, infinitee’s first and longest standing employee, joined the infinitee team and remains the company’s sales consultant today. With their reputable industry experience and a lot of passion, Barb and Jocelyn exceeded their revenue expectations and were able to pay back their loans and pay full salaries in the first year.
After only a few years, infinitee received its first award, The Retail Advertising Award, doubled in size and made its first $1 million. infinitee’s client roster diversified and quickly grew and the dynamic duo embraced the ongoing technological advancements debuting everyday including Apple computers, the Internet, cell phones, email, culminating in launching their first website in 2001. Exemplifying a culture of self-starters and creative strategic thinkers, they continued to add to their team of professional designers, writers, and brand managers while maintaining their promise to create an environment people would embrace and want to be a part of.
Through the millennium, infinitee continued to prosper and win an ample amount of awards for both their work and spotlights on their leadership. Since inception, infinitee has acquired 39 awards from American Marketer of the Year, Who’s Who in Business, Atlanta Sales and Marketing Council Professionalism Award, “Top 25 Places to Work” and “Top 15 Best Places to Work” both by Atlanta Business Chronicle, “Best and Brightest Companies to Work For” by Business Resources and numerous Communicator Awards. infinitee has enhanced client performance, improved consumer loyalty and brand recognition while remaining a tight-knit team with a work environment that employees continually desire to be a part of. infinitee is a leading marketing and advertising agency, going on 28 years strong now, while Barb and Jocelyn also hold the longest standing women-owned marketing agency and partnership in the city of Atlanta.