infinitee’s Competitive Advantage – A National Women Business Owners Corporation


With determination and years of real estate marketing strategy experience, Barbara McGraw and Jocelyn Smith founded infinitee in 1989. They opened their doors with three clients and one full-time employee and now manage a thriving 25-year-old marketing and advertising agency providing clients noteworthy gender-based insights for marketing to women by creating loyalty and demand for hundreds of retail brands.

Setting themselves apart from the competition, they joined the National Women Business Owners Corporation in 2010 to network with other women-owned businesses and to connect with companies who work with minority owned firms. The NWBOC organization developed a national certification program for women business owners to recognize the benefits of contracting with women suppliers. Only a small percentage of corporate and government contracts are with women-owned firms. NWBOC helps promote businesses by giving them access to over 1,000 private and public sector purchasing contacts setting them apart in a highly competitive marketplace.

Barb and Jocelyn are one of the longest standing women-owned marketing firms and partnerships in the Atlanta, GA area. Despite women holding 52% of all professional-level jobs, only 14.6% hold executive level officer positions. infinitee is proud to be a part of an organization that recognizes women owned businesses and supports #WomenRunWorkplace. Join our cause today by lending your support by clicking the link to our 25th Anniversary Thunderclap campaign so that we can reach our goal of 1000 supporters.



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