INsights: brand development

Brand Building|Thought Leadership|

Your Brain on Branding — the Science Behind Brands that Matter

Want the secret formula for a fool-proof brand? It’s all about striking the right balance between research, reality and results. Read our latest blog post before your next brainstorm.

Brand Building|Content Development|Digital Marketing|infinitee|

Harrison Homes: A Fresh Brand for Atlanta’s Boutique Residential, Custom Homebuilder

Get a glimpse and see the details of infinitee’s brand refresh for Harrison Homes, an Atlanta boutique residential, custom homebuilder.

500 Harbour Island Branding
Brand Building|infinitee|Multifamily|Real Estate Marketing|

A Branding Story: 500 Harbour Island

Our longstanding client, Gables Residential, brought us a unique opportunity in 2016—brand and market a new residential development on the very last piece of available real estate on Harbour Island in Tampa, Florida. Wow. For those of you unfamiliar with Harbour Island, it has its very own zip code (33602) acting as a sub-district within


infinitee Named Agency of Record For Client Grand Boulevard

infinitee Communications, Inc., a full service marketing firm in Atlanta, GA, has been retained by Howard Group as the Agency of Record for its premier town center, Grand Boulevard, in Miramar Beach, FL. infinitee will work in partnership with Howard Group to lead strategic marketing including branding, advertising and social media, as well as other

infinitee|Mixed-Use|Real Estate Marketing|Thought Leadership|

Atlanta Real Estate Boomers

2015 marks the year of the boomers. No, we’re not talking about population trends; we’re talking about the commercial and retail real estate industry in the greater Atlanta area. Atlanta’s retail market alone is booming, reaching peak statistics since the mid-2000s. The city’s retail occupancy is the highest it has been in seven years, and

Brand Building|infinitee|Multifamily|

infinitee is Engaged by Gables Residential for Multiple Branding Initiatives

Gables Residential has engaged infinitee, a full-service, real estate marketing agency in Atlanta, GA for several strategic branding initiatives.

Brand Building|Thought Leadership|

Branding – The Devil Is In The Detail

What constitutes a quality brand? The attention paid to detail and if managed properly, a brand will never depreciate. In fact, it can increase in value year after year. Although it can’t be measured like sales, market share or stock price, it can be a victim of semantics and be referred to as reputation. Most

infinitee|Press|Retail Marketing|

infinitee Introduces New Client Hill Partners, Inc.

infinitee introduces new client Hill Partners, a commercial real estate company. infinitee is will be branding their newest property, Specialty Shops on the Park, as well as developing a responsive website.