INsights: Facebook Advertising Trends

Digital Marketing|Trends|

Brace for Impact | Part 1 of 4: Facebook Advertising Trends – First-Party Data

It hasn’t been long since Facebook was under fire for privacy issues and under even more pressure to do something about it. New policies, adjustments and settings have impacted, and continue to impact, advertisers just as much as users. Advertisers are facing an ever-changing landscape as Facebook continues to roll out new regulations, placements, and

Digital Marketing|Trends|

Brace for Impact | Part 2 of 4: Facebook Advertising Trends – Special Category Advertisers

Last week we discussed First-Party Data as our first trend in Facebook Advertising. Click here in case you missed it. This week we dive into another trend that several of our clients (and maybe you) fall into – Special Category Advertisers – and what this means for your social campaigns. Trend #2: Special Category Advertisers

Digital Marketing|Trends|

Brace for Impact | Part 3 of 4: Facebook Advertising Trends – Facebook Search Ad Placement

Welcome back! So far we have covered the value of First-Party Data and how to use it, as well as Special Category Advertisers. Our third Facebook Advertising Trend is new to everyone – we’re talking Facebook Search Ad Placements. Trend #3: Facebook Search Ad Placements Ads in Facebook Search Results are now open to all

Digital Marketing|Trends|

Brace for Impact | Part 4 of 4: Facebook Advertising Trends – Stories Creative

Welcome to the conclusion of our 4-Part Series on Facebook Advertising Trends… Stories Creative. Facebook and Instagram stories are rising to the top of the most effective ad placements and are growing 15x faster than newsfeed sharing.