INsights: ICSC

Digital Marketing|infinitee|Mixed-Use|Retail Marketing|

Client Success Story: ICSC RECon 2018 Lead Generation Campaign

3 Days, 3 Messages, 30,000 Square Feet, and 37,000 Attendees How infinitee Helped Client, Bridgeport Suffolk, Increase Brand Awareness & Generate Leads at ICSC RECon infinitee client, BECO Asset, wanted to increase brand awareness about their new, 70,000 SF mixed-use development, Bridgeport Suffolk, at the ICSC RECon convention in Las Vegas. ICSC RECon is the

Activations|infinitee|Press|Retail Marketing|

infinitee Client, Grand Boulevard at Sandestin®, wins 2018 ICSC MAXI Silver Award for NOI Enhancement

infinitee client, Grand Boulevard at Sandestin®, wins the International Council of Shopping Centers (ICSC) Silver MAXI Award for NOI Enhancement for its entry titled Community Minded. Events Focused. Sales Oriented. on Sunday, May 20, 2018. Grand Boulevard, a 650,000 SF mixed-use Town Center located in Miramar Beach, Florida, with the help of agency partner, infinitee

Retail Marketing|

And that’s a wrap on ICSC RECon 2017!

And that’s a wrap on ICSC RECon 2017! We were large and in charge this year with our sales and social media team working hand in hand to keep the conversation going with prospects and clients on the ground and behind the screens day in and day out of the world’s largest retail real estate convention. If you

Coastal Culture Advertising
Activations|infinitee|Mixed-Use|Press|

infinitee Client, Grand Boulevard at Sandestin®, wins 2017 ICSC MAXI Silver Award for Cause Related Marketing

infinitee client, Grand Boulevard at Sandestin®, wins the International Council of Shopping Centers (ICSC) Silver MAXI Award for Cause Related Marketing for its entry titled A Passion for Arts, Entertainment and Charity on Sunday, May 21, 2017. Grand Boulevard with the help of agency partner, infinitee Communications, Inc., assigned a unique brand identity to the Coastal

Tips From an ICSC First Timer
infinitee|Retail Marketing|Thought Leadership|

10 Tips from an ICSC RECon First Timer

2014 was my first year at ICSC RECon. As a 20-something year old breaking into the retail real estate industry at the largest deal making event of the year, I was grateful to have my boss with me who had 25+ years experience guiding me throughout the entire show. Below are a few tips from me,

Digital Marketing|infinitee|Retail Marketing|

By the Numbers

Another RECon convention has come to an end and the stats are in about the shopping center industry’s global retail deal making trade show for real estate professionals. Over 36,000 attendees and nearly 1,000 exhibitors spent three days in Las Vegas securing new leases for centers, viewing the latest industry products and services, attending educational

Avison Young Retail Integrated
Activations|Brand Building|infinitee|Real Estate Marketing|

infinitee Repositions Avison Young Retail Services Brand for ICSC RECon

ATLANTA – May 26, 2016 – infinitee, a full-service strategic marketing agency in Atlanta, GA, was engaged by Avison Young to rebrand their U.S. Retail Services and create an impactful launch at the 2016 ICSC RECon convention in Las Vegas, Nevada this month. Avison Young’s U.S. Retail Services is one of the fastest growing commercial real

Digital Marketing|Retail Marketing|Thought Leadership|

ICSC RECon 2016: Using Social Media to Your Advantage: Part One

Ahh, it’s that time of year again when the conference heard round the shopping center industry induces panic and preparation in all the major players of the game: RECon. Words often associated: crazy, busy, non-stop, exhaustion, hard to keep up. Sound familiar? I say, bring it on. My agency has been in business for 26

Digital Marketing|Retail Marketing|Thought Leadership|

ICSC RECon 2016: Using Social Media to Your Advantage: Part Two

Welcome back!  Last week we talked about where to engage at ICSC RECon16. You can check that blog here in case you missed it. This week we’re focused on what to post. Content is key in engaging with ICSC’s profiles and followers – how many times have you heard this? It’s even more important when engaging

Digital Marketing|Retail Marketing|Thought Leadership|

ICSC RECon 2016: Using Social Media to Your Advantage: Part Three

Alright, you’ve made it the last part of this series! Today we talk about all about how to manage everything I just spent two weeks discussing – where to engage and what to post on social media at ICSC RECon16. If you’re one of those people that isn’t ready for a personal Twitter, that’s okay –