INsights: integrated marketing

Trends|

Pantone’s 2020 Color of the Year and What it Means to Marketers

infinitee looks to Pantone’s 2020 Color of the Year for inspiration in marketing, branding and creative concepts across all verticals of business.

Content Development|infinitee|Retail Marketing|

An Inside Look: Tanger Outlets – One Photoshoot – A Season Worth Of Assets!

In one day, we captured thousands of assets for the Spring/Annual campaign, including images and videos for social media, web, print, direct-to-home TangerStyle Magazine, email marketing, national TV and radio, sales posters, outdoor, point of sale items and so much more.

Brand Building|Content Development|Digital Marketing|infinitee|Real Estate Marketing|Senior Living|

A Senior Living Brand Refresh Worthy of a Life Well-Played

As we take time to reflect on 2018, one recent senior living project deserves the spotlight during this season of family and gratitude. PEACHTREE HILLS PLACE Peachtree Hills Place, the first and only luxury, equity model, continuing care and senior living retirement community in Buckhead, is the vision of Isakson Living. Having found personal inspiration in the

Activations|Digital Marketing|infinitee|

Client Success Story: How A Digital Media Campaign Can Sell Out An Event

Have you ever wondered about the best way to utilize digital media to promote an event? How do you optimize and integrate your website, social media, digital and/or mobile advertising? We recently implemented a strategic digital media campaign using all of these options for the South’s standout food and wine event hosted annually at our

Activations|infinitee|Press|Retail Marketing|

infinitee Client, Grand Boulevard at Sandestin®, wins 2018 ICSC MAXI Silver Award for NOI Enhancement

infinitee client, Grand Boulevard at Sandestin®, wins the International Council of Shopping Centers (ICSC) Silver MAXI Award for NOI Enhancement for its entry titled Community Minded. Events Focused. Sales Oriented. on Sunday, May 20, 2018. Grand Boulevard, a 650,000 SF mixed-use Town Center located in Miramar Beach, Florida, with the help of agency partner, infinitee

Coastal Culture Advertising
Activations|infinitee|Mixed-Use|Press|

infinitee Client, Grand Boulevard at Sandestin®, wins 2017 ICSC MAXI Silver Award for Cause Related Marketing

infinitee client, Grand Boulevard at Sandestin®, wins the International Council of Shopping Centers (ICSC) Silver MAXI Award for Cause Related Marketing for its entry titled A Passion for Arts, Entertainment and Charity on Sunday, May 21, 2017. Grand Boulevard with the help of agency partner, infinitee Communications, Inc., assigned a unique brand identity to the Coastal

Activations|Brand Building|Commercial Real Estate|infinitee|

infinitee Partners with PMRG to Create Environmental Graphics Program for Platinum Tower Bisnow Event

PM Realty Group recently engaged infinitee to develop a unique strategy to assist in leasing premier office space within Platinum Tower, a highly visible class A office building a stone’s throw away from the new SunTrust Park Stadium. Currently, Platinum Tower has 100,000 RSF available on the top four floors. Building signage is also available which will allow a prospective tenant’s brand

500 Harbour Island Branding
Brand Building|infinitee|Multifamily|Real Estate Marketing|

A Branding Story: 500 Harbour Island

Our longstanding client, Gables Residential, brought us a unique opportunity in 2016—brand and market a new residential development on the very last piece of available real estate on Harbour Island in Tampa, Florida. Wow. For those of you unfamiliar with Harbour Island, it has its very own zip code (33602) acting as a sub-district within

infinitee|Mixed-Use|Press|

infinitee Named Agency of Record For Client Grand Boulevard

infinitee Communications, Inc., a full service marketing firm in Atlanta, GA, has been retained by Howard Group as the Agency of Record for its premier town center, Grand Boulevard, in Miramar Beach, FL. infinitee will work in partnership with Howard Group to lead strategic marketing including branding, advertising and social media, as well as other

infinitee|Mixed-Use|Real Estate Marketing|Thought Leadership|

Atlanta Real Estate Boomers

2015 marks the year of the boomers. No, we’re not talking about population trends; we’re talking about the commercial and retail real estate industry in the greater Atlanta area. Atlanta’s retail market alone is booming, reaching peak statistics since the mid-2000s. The city’s retail occupancy is the highest it has been in seven years, and