INsights: strategic marketing

Beyond Traditional|Retail Marketing|Thought Leadership|Trends|

3 Ways Retail Brands Have Adapted to Consumers’ New Buying Behaviors

Consumer behavior is erratic at best. Now, more than ever, companies are wondering how to connect, create and communicate to stay relevant. Learn how two retailers have adapted to changes in consumer behavior and have come out on top of their industries.

Beyond Traditional|Digital Marketing|Thought Leadership|Trends|

2020 Vision — How COVID-19 is Changing Tech for Business

While so much of our daily life feels stuck in neutral, technology development has shifted into overdrive to meet the demands of our “new normal”. From retail to senior living facilities, read about three technology trends our clients are exploring to help minimize contact and maximize customer experience.

infinitee|Thought Leadership|

Deepfake Marketing: Emerging Tool or Bad Idea?

What is deepfake marketing and does its potential outweigh its risks. Read on to learn more about this new technology and how it might impact your marketing and advertising.

Brand Building|Thought Leadership|

Your Brain on Branding — the Science Behind Brands that Matter

Want the secret formula for a fool-proof brand? It’s all about striking the right balance between research, reality and results. Read our latest blog post before your next brainstorm.

Commercial Real Estate|Real Estate Marketing|Thought Leadership|Trends|

The Tech Revolution Affecting the Commercial Real Estate Industry

Recent CRE marketing trends and technological innovations are about to change the way highly data driven, mobile and collaborative, commercial real estate companies do business. Over the past decade, a rise in competition and institutionalization of the real estate asset class has transformed the CRE industry. The shift towards a desire for portfolio visibility, data

infinitee|Mixed-Use|Real Estate Marketing|Thought Leadership|

Atlanta Real Estate Boomers

2015 marks the year of the boomers. No, we’re not talking about population trends; we’re talking about the commercial and retail real estate industry in the greater Atlanta area. Atlanta’s retail market alone is booming, reaching peak statistics since the mid-2000s. The city’s retail occupancy is the highest it has been in seven years, and

Brand Building|infinitee|Retail Marketing|

infinitee Develops Successful Rebranding Campaign for Specialty Shops SouthPark

infinitee, a full-service, real estate marketing agency in Atlanta, GA developed a successful rebranding campaign for Specialty Shops SouthPark.

Brand Building|infinitee|Retail Marketing|

Tanger Outlets & infinitee: A Longstanding Partnership

In 1996, infinitee won the business of Tanger Outlets, representing a sizeable account for infinitee. What began as a relationship between infinitee and Tanger Outlets to produce traditional shopping center advertising materials has expanded into a long-time, successful partnership to deliver complex, multi-media programs that successfully engage shoppers online, on air and on site.  The

infinitee|

Bigger Is Not Always Better – Five Reasons Why Smaller Agencies Are Right For You

When deciding on what type of advertising agency to hire, keep in mind that bigger is not always better. Smaller agencies create award-winning advertising with a flexible price tag while offering a unique personality that shows not only through their work but personal relationships with clients. Here are 5 reasons to consider selecting a smaller

Brand Building|Digital Marketing|Thought Leadership|

5 Steps to Integrate Digital Strategy with Traditional Marketing

There is a new term being tossed around in the marketing world. That term is “tradigital” and it refers to the successful integration of digital media and traditional advertising in marketing, often used in the sales process. Industry leaders consider this new train of thought to be extremely integral in developing all-encompassing marketing strategies, especially