TangerStyle Campaign Launches with New “Shoppable” Online Shop the Look Component for Spring

Beyond Traditional|Content Development|Digital Marketing|infinitee|Retail Marketing|

TangerStyle is a direct-to-home and digital platform campaign delivering an extra 25% OFF savings to Tanger Outlets shoppers three times a year. Now in its 15th year, this Spring we implemented a new digital component known as “shoppable” to further enhance the online experience and benefits to shoppers for the overall program. Shoppable was launched on TangerOutlet.com, and showcases “what’s in store” now for consumers to preview the latest looks, trends and finds from the brands they love!

The program also provided extra marketing support to the Tanger Outlets brands that did not have a strong online presence – while giving customers an opportunity to “shop” their look online before they purchased in stores.

Our team developed the campaign concept from start to finish! We spent two weeks in studio—wardrobe prep and organization, individual product shots, stylized flat lays for the Spring Magazine, on-figure with the talented Thomas Neal and video content with our partner Chorus Films. Execution of materials included concepting and delivering a 24-page direct-to-home magazine, newly designed “shoppable” website, digital and print collateral.

For a behind-the-scenes glimpse at the exciting work that went into this year’s campaign, click on the image above.


On-Figure Photographer: Thomas Neal
Video Production: Chorus Films
Product Photographer: Chris Carder
Styling: Gregory Wein
Hair: Fernando Torrent
Makeup: Steven Canavan
Art Director: Darcie Adler
Talent: Directions USA, Next Models, New York Models, Wilhelmina
Set Build: Josh Dotson
Studio: Be Electric

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