What is the Infinite Scroll?
We’ve all seen the infinite scroll in some digital strategy or another. Most notably are social media networks. From Facebook to Pinterest, Instagram and more, users can scroll endlessly while new content is loaded. Now, businesses are adopting this innovative design solution too. The question, however, is to figure out if infinite scrolling is right for your business and operations.
Pros & Cons of the Infinite Scroll
Mobile Responsiveness – infinite scrolling seems to be built for mobile devices. It takes little effort for the end user to navigate a website from their thumb, increasing engagement and content absorption. You can showcase a lot of data and it’s updated immediately.
Increased Page Views – According to QuickSprout, page views increase enormously as each time a user continues to scroll and more content is loaded, that counts as a new page in Google Analytics.
Decreased Interaction Cost – Because the website exists on a single page with interlinks only, it requires less build out of internal, secondary and tertiary pages significantly lowering interaction costs.
Is the Infinite Scroll right for you?
Concise Business: If your company’s website design currently has little information that rarely changes, you could use an infinite scroll with an appropriate interlinking strategy. It’s important that all content on your site have equal value. For instance, this may be a great option for a mixed-use development as you can promote retail, office and living through an appropriate interlinking strategy while being user friendly and showcasing the latest new store announcements, news and events.
Image Intense Business: Images work best for infinite scrolling, i.e. Instagram, Tumblr, etc. If you have an image intense site, this can be an effective digital design solution as well.
Ecommerce Sites: infinite scrolling will significantly hurt your ecommerce site. Entrepreneur explains how Etsy tried it for sometime and quickly realized users could not search for specific products, skip ahead or navigate the site based on their specific needs.
If you’re in the process of exploring new website solutions for your business, contact Jocelyn Smith at infinitee today. [Email: Jocelyn@infinitee.com O: (404) 231-3481 x119.]