At A Glance

intelligent brand architecture

500 Harbour Island
Brand Development, UX/UI, Large Format Graphics
Multifamily and Mixed-use Communitites

When Gables Residential, a vertically integrated real estate company specializing in multifamily and mixed-use communities, was contracted as the third-party management company for a brand new multifamily community in Tampa, Florida, they engaged our team to help develop and launch the brand. The new development on Harbour Island in Tampa would be one of only two multifamily communities on the island and also happened to be the last remaining parcel of land. So, it was a big deal! 

We love a challenge so we went to work concepting and building a brand that not only embodied what it would mean to live in the prestigious and highly desirable community, but also planning and executing a highly targeted marketing program designed to reach the right prospective residents.


if you have it, flaunt it

The Harbour Island property had clout in the location so we used that to our advantage. We developed an upscale logo using the physical location as the brand identity – 500 Harbour Island (HI). It served as not only an introduction to the upscale brand but also playfully said “HI – we have arrived.” See what we did there!

The refined color palette and typography were reminiscent of the architecture and upscale, urban lifestyle found on the island – which also helped us develop the “Urban Living. Island Time.” tagline for the community.

bringing it home

To round out the launch of the new brand, generate interest and boost sales, we then implemented an omni-channel marketing program consisting of digital, print and social media, as well as public and community relations – all targeting our affluent prospective audiences and aimed at driving traffic to the brand new website.

We also layered in a strategic social media campaign that generated over 700 new followers and 185,000 impressions in the first 5 months!

500 Harbour Island

At a Glance

Tampa, Florida

21-story contemporary luxury high-rise multifamily building managed by Gables Residential.

Studio, 1 and 2 bedroom apartment homes and townhomes featuring granite countertops, stainless appliances, keyless entry and more.

Best-in-class amenities, top-notch security, outdoor amenity deck with bocci court and infinity edge pool, fitness center, spa and treatment rooms, and more.