Atlantic Station is a household name in our hometown of Atlanta, Georgia. Known for being a city within a city, this mixed-use development has its own zip code with premier visibility off the city’s most dense traffic route. As Atlanta continued to grow, more destinations came to market, and new additions were on the horizon for Atlantic Station. Hines Commercial knew it was time for a refresh and approached us to revitalize the image reflecting new growth and expansion.
Given the existing brand recognition, we kept the name, logo and colors, but developed a new concept to share with our city playing off the abbreviation and icon of “AS”. The word AS forms the conjunction that evokes the degree, purpose or connectivity between two things and so it is with Atlantic Station and its customers – connecting and serving them in so many facets of shopping, dining and entertainment in Atlanta.
We utilized product-centric photography from the stores and restaurants with brightly colored backgrounds. Each event and diverse amenity has its own distinct identity consistently displayed across the market while preserving the integrity of the Atlantic Station brand. This new look and feel was introduced through various traditional and digital efforts including posters, event calendars, pole banners, shuttle wraps, store directories, magazine ads and so much more.