At A Glance

innovative branding to drive tradeshow engagement

Avison Young
Tradeshow Marketing, Experiential Marketing, Advertising
Commercial Real Estate

Avison Young, headquartered in Toronto, Canada, is the world’s fastest-growing commercial real estate services firm. The Real Estate Services Division of Avison Young has been growing at warp speed and the May RECon convention provided the perfect opportunity to showcase this growth and progress. Being the ICSC veterans that we are, we were happy to help refresh the brand and tell the story of the tremendous growth of the corporation. Here’s a glimpse at how we helped them compete with larger, more well-known U.S. real estate companies at the industries largest annual event!



a welcoming introduction to the new brand

Impactful tradeshow graphics that utilized the new visual identity of the brand, key messaging points presented in a unique and dynamic way, and powerful positioning statements were developed and executed to grab tradeshow attendees’ attention to draw them into the branded booth.

a bold future of success

Bold colors (outside of the industry norm), compelling imagery and unique design elements were used throughout the redevelopment of this brand and were applied across multiple collateral components for leasing and new business needs, including: print and digital advertising, Avison Young’s website, email marketing and much more. 

Avison Young

At a Glance

Toronto, Canada

A full-service, principal-led, global commercial real estate services firm with 120 offices in 20 countries and comprised of 5,000 real estate professionals.

Consistently ranked among the world’s fastest-growing real estate firms.

Client partner since 2015.