Grand Boulevard is operated by a wonderful group of people who have a passion for the arts and philanthropy. They came to us with a goal to implement a program that would bring new, exciting and fun events to the center for the community to enjoy.
Together, we developed and launched Coastal Culture Arts & Entertainment, an entertainment program benefiting local and regional organizations funded by an optional point-of-sale tax at stores and restaurants. To promote the new program, we implemented a multi-channel marketing plan through onsite signage, digital and print advertising, and so much more.
Today, Coastal Culture Arts & Entertainment is a brand in itself and the events launched under the program have successfully increased foot-traffic and tenant sales. Several flagship events include South Walton Beaches Wine & Food Festival, South Walton Fashion Week and 30A Singer/Songwriters Festival. Smaller events include partnerships with the local farmer’s market and other charitable organizations centered on fashion, food and fun.