Our CEO, Jocelyn Smith, is intimately involved with Gracia, a program in Guatemala that benefits young girls who come from less than perfect situations and backgrounds. After Jocelyn’s most recent visit, she was determined to make a difference and volunteered our services to rebrand Gracia and Milagros, the jewelry line handcrafted by the girls.
With the ultimate goal to grow awareness and increase sales, we decided Gracia and Milagros needed separate brands. Gracia would focus on the mission of Casa Hogar and the G.E.T. program, while Milagros would be treated independently to focus on the jewelry.
We developed two new logos, positioning lines, email templates and even two new websites: Gracia’s focuses on Casa Hogar and the G.E.T. program, while Milagros operates as an independent e-commerce site. We developed new product packaging, sales collateral, photography, video, social content and more. It goes without saying that a part of infinitee’s heart lies in Guatemala. Please check out their pieces and become an accessory of change with us.