PM Realty Group had a unique opportunity on their hands and turned to us for support. They assisted in leasing over 100,000 RSF of premier office space at Platinum Tower, a highly visible class A office building a stone’s throw away from SunTrust Park Stadium. As part of the leasing strategy, Bill Weghorst, PM Realty Group’s Eastern Division President, moderated a BisNow event at Platinum Tower and we needed to make sure the space was “show ready”.
Given the estimated attendance, we wanted to do something totally unique. We created larger than life, environmental 3D graphics highlighting the building’s attributes for maximum impact as well as repositioned the messaging, developed a drone video, digital banner ads and updated a responsive microsite.
The graphics made a big splash and were placed strategically throughout the space. We utilized bold colors, photography and even physical objects to tell the story of what Platinum Tower has to offer. Messages centered on available space, proximity, nearby amenities and diverse retail and dining options. The space was leased within 60 days of the event and we’re proud to be a small part of that story.