At A Glance

South Walton Beaches Wine & Food Festival
Branding Development, Website, Social Media, Experiential Marketing
Mixed-use Development, Events

Boasting a reputation as “One of the most successful festivals in the Southeast,” (Southern Living Magazine) and “One of the South’s standout food and beverage festivals,” (USA Today), South Walton Beaches Wine & Food Festival is a best-in-class event in a truly world-class destination.

Each April, more than 4,000 of wine and food enthusiasts (including yours truly) fill the streets of Grand Boulevard, a $500 million lifestyle Town Center located in Miramar Beach, FL, to experience three days of exclusive wine tastings, guest appearances by industry celebrities, live entertainment and standing room only tasting seminars – all benefiting the Destin Charity Wine Auction Foundation (DCWAF). And each year, we help bring the event to life – increasing ticket sales, driving brand recognition and boosting engagement along the way. We’ll toast to that!

for sold out

With a little forward thinking, an omni-channel approach and strategic digital media campaign, #SoWalWine experienced one of its best years to date in 2019 with sold out events and the largest contribution to DCWAF to date!

Leveraging geo-targeted mobile advertising, behavioral and retargeting campaigns and competitive conquesting, we were able to reach highly-targeted audiences and increase attendance for both returning and new festival attendees. Email marketing and curated social media campaigns (both organic and paid) were also utilized to drive impressions, engagements and most importantly – ticket purchases.

success – another record year

The 2019  festival enjoyed a 7% increase in ticket sales over 2018, resulting in a sold-out event and allowing #SoWalWine to donate $30,000 to DCWAF. Our 7-month digital campaign netted a 15% increase in overall website traffic, resulting in 27,968 net followers / subscribers, 2,375,821 impressions and 33,381 engagements – leading to an unheard of blended engagement rate of 5.14%.

South Walton Beaches Wine & Food Festival

At a Glance

Miramar Beach, Florida

Hosted annually by client partner, Grand Boulevard.

Over 600 wines, world-renowned wine celebrities, chefs, craft beer brewmasters and special guests.

Performances by Nashville singer/songwriters and first-class (standing room only) wine and food seminars led by VIP festival guests.

Benefiting Destin Charity Wine Auction Foundation (DCWAF), supporting children’s charities in Northwest Florida.

Partner since 2013.