When Life Calls for Time Out
In a series of vignettes, female leads are in their fashion best after calling for a ”TO”, a rhetorical fashion time out by way of stylish clothes and accessories from Tanger Outlets. In this “TO” moment, our female lead(s) are ready to take on whatever comes their way, be it romance, family, fun or fashion.
The TO message was carried through the onsite customer experience with an interactive digital directory, window signage and collateral. When the customer wasn’t shopping, they were engaging on Facebook and Instagram looking for inspiration and sharing why they take a time out with Tanger Outlets.
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